Pate Memorial Hospital

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Pate Memorial Hospital Introduction Pate Memorial Hospital is a 600 bed, debt free , not-for profit , one of the six general hospital located on the southern periphery of a major western city. It is financially stronger than most of the metropolitan-based hospitals in the United States and has the highest overall occupancy rate among the six general hospitals. Industrial Analysis of Hospital and Ambulatory health care services There’s a dramatic transformation in Health care and hospital industry in the past four decades. Hospitals were largely charitable institutions with non profit orientation until 1960s. Additional funds were poured into expansion and construction of medical schools, medicare and Medicaid subsidized health…show more content…
PHC, an ambulatory health care facility, was opened by PMH. Sherri Worth, a new assistant administrator of Pate Memorial Hospital in charge of the PHC, was told that a firm plan establishes a clinic five blocks north of PHC. It is a big competitor for PHC. On the other hand, financial problems, Short service hours, long waiting time and lacking of gynecological services are all be the problem faced by Worth. Therefore, Sherri was requested to analyze the PHC’s performance and take Medcenter, a possible competitor, into consideration which either did or not opens a clinic in north. Key Issue The possible competitor may establish a new clinic five blocks of north of PHC. Estimation of potential impact to PHC by new clinic is very important. The alternatives should consider this point and see how PHC make promotion in market. Female account for 70% of total visits to PHC, they should maintain this portion of patients. It is a possible that a third of current personal illness/exam patients from the northern portion will switch to the new clinic because of location. Objectives of PHC 1. To expand the hospital’s referral base 2. To increase referrals of privately insured patients 3. To establish a liaison with the business community by
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