Global Perspective
INTERNATIONAL ASSIGNMENTS ARE GLAMOROUS, RIGHT?
Some challenges associated with an international assignment include job security, readjustment upon return to the U.S. and adjustment to other cultures.
Given these kinds of problems, is that international sales position being offered to we as attractive as it looks? Will it really help wer career?
Particularly in relationship cultures such as China, relationship marketing, built on effective communications between the seller and buyer, focuses on building long-term alliances rather than treating each sale as a one-time event.
Designing the Sales Force
Based on analyses of current and potential customers, the selling environment, competition, and the firm 's
…show more content…
Mew evidence indicates that a manager 's culture affects personnel decisions.
Training for International Marketing
The nature of a training program depends largely on both the home culture of the sales person and the culture of the business system in the foreign market.
Continual training may be more important in foreign markets than in domestic ones because of the lack of routine contact with the parent company and its marketing personnel.
One aspect of training is frequently overlooked: Home-office personnel dealing with international marketing operations need training designed to make them responsive to the needs of the foreign operations.
The Internet now makes some kinds of sales training much more efficient.
Motivating Sales Personnel
Motivation is especially complicated because the firm is dealing with different cultures, different sources, and different philosophies.
Because cultural differences affect the motivational patterns of a sales force, a manager must be extremely sensitive to the personal behavior patterns of employees. Individual incentives that work effectively in the United States can fail completely in other cultures.
Communications are also important in maintaining high levels of motivation; foreign managers need to know that the home office is interested in their operations.
Because promotion and the opportunity to improve status are important motivators, a company needs to make clear the opportunities for growth within the firm.
Every country differs in culture which has been there for centuries. The international market is growing rapidly, with more and more multinational organisations entering new markets each day. In this assignment I will evaluate how the difference in cultures affects the performance of international businesses.
The opportunities to work abroad are more today than they have ever been in the history of mankind. The big planet Earth has become a small global village and sovereign barriers seem to have disappear. While working in a foreign country, some individuals
Explain some of the factors which may affect recruitment and training in an international business.
The training Maersk traditionally provided to its trainees was extensive, and included formal courses and on the job training, including rotational programs that allowed employees to move across geographies and business units. (Groysberg, 2013) This kind of training was very costly, but was considered a solid investment because, employees would stay with Maersk throughout their careers. Currently Maersk
Sales is important no matter what your career becomes. Everything you do, you sell. Our mind is very powerful and will only break us down because we are human and are harsh on ourselves. If you expect to sell whatever it is we are selling, than your first principle is to be optimistic rather than pessimistic. To stay on the positive track of sales you must overcome the advisory and the negative thoughts he brings to mind. So lets say sales does become your job, and you aren 't doing so well because you just started off. Does this mean you start believing your negative thoughts and give up ? No you don 't. This is normal to think you are lacking the skill of a talented salesman but talent takes time. Here is an example of a pessimistic thought process every salesman goes through. It 's called the ABCD model. "A" stands for adversity. Your thoughts are telling you you suck and can 't sell anything. "B" stands for belief. If you start to believe that you suck at selling things than that will lead to poor sales techniques in your future
There are many cultural and ethical differences between countries and it is important for mutual trust and respect that no organization try to strong-arm another into their way of thinking or take a position that their culture is more valuable than the other. According to Pitta, Fung, and Isberg (1999), it is vital for success to have a basic understanding of the culture and the expectations within cultures as they affect all business transactions. Failing to understand and consider the cultural differences will likely result in failure.
2. When a company grows in size and makes the decision to expand internationally, it is vital for its image among current and future customers to complete projects effectively and on time. Furthermore, it is also likely that such an expansion would entail the representation of more than one culture among the workforce. Indeed, while many employees will be relocated from the home country, a further proportion will be hired from the host country. To facilitate the relations and
According to the case by Pavelek (2012) (as cited in Tiem, Mosley, & Dessinger, 2012, p.111), a time when organizations frequently outsource their training rather than maintain it as an internal department function, the training team of
In summary, the home culture of an expatriate predisposes them to certain behaviors and situations. It allows them to operate efficiently in that environment. However, moving to the host-culture changes that operating environment and makes their 'mental software ' less efficient and effective. Culture is clearly a relevant variable when expatriating employees and their families for international business assignments. Training can be applied to ameliorate these effects. Also, training provides insight into the procedural, substantive and informational aspects of their work and personal life in the host location.
When employees and managers from the US and other countries are mixed together in any intense environment they often bring with them different expectations about workplace success factors, rewards and career development as well as differences in motivational wiring.
A lot of expatriate managers in new markets, difficult for them to perform in new location.
Effective cross-cultural management has to be grounded in a detailed knowledge of individual cultures. Discuss using examples from two multinational companies.
To protect competitivenes has been gotten hard with globalization. Because of this reason, companies give big importance to training programs. Because they know that
This term paper exercise is designed to have you study the specific sales practices of a company
The American Red Cross is not funded by the government. It is an independent entity that is organized and exists as a nonprofit, tax-exempt, charitable institution. The ARC is the nonprofit organization it is today because of donations given from people all around the world. When there is a national disaster, the ARC is at the tragedy working to help families. ARC’s presence at these tragedies reassures people that their donation is being put to help fund a good cause. The ARC utilizes social media to draw attention to major national disasters such as Facebook and Twitter. They also have created videos on how donations and the aid of Red Cross has assisted multiples families worldwide. With these