Apple Inc. Introduction When someone thinks about Apple, they realize that it is the biggest company in the world. This is because it has more than $700 billion in market capitalization, more than twice the second company. The immense appeal of the company is based on the fact that is has really embraced this concept of spirituality in the workplace. This is done through this philosophy of design and customer oriented focus. Through these two principles, they have innovated and developed some of the most popular devices people use today. In fact, they have created an almost cult-like following where people are very loyal to the brand and it is clear that it takes its position as seriously by encouraging creativity and being bold in their …show more content…
Instead of seeing it this way, Jobs believed that the apple represented more than lust of knowledge, rather than as a sin (Gallo, 2012). Since he wanted to be different, Jobs also approved a logo with an apple with a bite taken out of it. He also sold his first computer for the price of $666.66, which many Christians believe is the sign of the anti-Christ (Rinallo, Scott & Maclaran, 2013). While many would see this as something that is not spirituality, it is clear that spirituality is laid in the foundations of the company. Apple did not stop there. In 1984, it produced the now famous commercial that showed a women running to the stage in the dark and throwing something at the screen that showed “big brother” (Levy, 2006). This was in reference to the novel 1984, which was about dystopian future. The novel was steeped in spirituality in order to control the masses (Levy, 2006). The advertisers at Apple believed that this was the way to reach out to the masses because it showed uniqueness and the willing to break barriers. This is where they started to really embrace the concept of “think differently”, that would go on to define their company and products (Belk & Tumbat, 2005). Moreover, the “big brother” reference was also a jab at IBM in which Apple was confronting through their ad. The ad suggest that Apple was anti-authoritarian and that Apple’s independence was tied to its spirituality based on its
Apple Inc., designer of the ever-popular Mac, iPhone, iPad, and Apple Watch, continued successful is linked to the company’s utilization of strengths and opportunities, while minimizing threats and overcoming weaknesses. Apple Inc. is known by many as one of the most successful companies in the world today (Rawlinson, 2017). An analysis of Apple Inc., strengths, weaknesses, opportunities, and threats highlights areas of concern and showcases reasons for growth.
I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.
Apple is a technology leader with its innovation, and it reflects all of its unique products. The company understands consumers’ need, and its clever marketing strategies continuously developed the wide product lines and advanced the competitors in its dynamic industry. This paper will analyze the strengths and opportunities that the company can utilize to the marketplace, and weaknesses and threats that the company faces and has to overcome in order to survive and succeed. Also, it will focus on how the company targets and appeals its customers and the various business environments that can have an impact on the future of the company.
In today’s world, personal computers are a commonplace in most homes, but this this wasn’t always so. The first personal computer was developed just 40 years ago in 1975, so the industry is still a very young one. Despite its youth, the industry has evolved dramatically over time as new technologies develop. So, too, has Apple, Inc. developed and evolved over time. This constant development and evolution that has allowed Apple, Inc. to not only survive, but to thrive, in an industry that has seen so
In today 's world, Apple 's products are highly sought after because they are very popular for everyone. According to Yarow,editor of The Business Insider,said that the newest iPhone sold 5 million over the opening weekend (Yarow, 2012). However, it is difficult to find the reason why Apple’s products are so superior compared with other electronic products in the market. Since Apple’s products come out in our life, it has facilitated our life and brought us huge benefits. For instance, people do not need to bring their heavy laptops to go to work every day, because they already have the portable tablet PC - iPad. The ascent
Apple has become one of the most respected companies in the technological industry. Over the
The apple brand in recent history has been held synonymously by its supporters as quality, innovation, sleekness, and, reliability. It is currently ranked by Interbrand, as the number one most valuable brand globally. It is important to look at the history of the brand to see how it has evolved and how it’s stayed the same. In 1977 Apple produced the apple II; the first user friendly personal computer that integrated color graphics and a keyboard. Apple has tried to maintain this “user friendly” ambiance around their products since with varied success. In recent history, from 1997 to the present Apple has been the “innovation” brand. They have maintained the user friendly company image while trying to integrate cutting
Furthermore, considering at Apple’s recent product there are several parts which can be broken down i.e. a proper planned design firm, a stronger media platform to prove its value, a sustainable company for its launch, however this takes on account with software and its powering capacity, a proper design of its out-look and a movement on its another model. (Hangen, 2016)
One of Apple’s biggest strengths and aspects of their image originates from their vision. Their excellent talent to design creative products and remarkable campaigns has helped Apple exceed even their largest competitors. While most companies try to cut costs when developing a marketing plan, Apple focuses on making their products unique. In fact in 2007, Apple was named the Most Innovated Company by Business Week for the third year in a row (Ireland, Hoskisson, & Hitt, 2008).
evolution of the Apple under the control of Steven Jobs. He highlights how the Company came to be what it is and what drove the development of this iconic brand. He covers topics including: The advent of personal computing; Design aesthetics, Design influences, Price verses wants and needs; Computers as tools; Computers for entertainment; The Apple business model; Product innovation; Apple sustainability I will attempt to establish how the preceding topics and the success of the Apple brand correlates with basic consumer behavior.
The current mission statement of Apple is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” Apple’s mission has evolved over the years starting from the original mission set by its founder, Steve Jobs. Many people believe that the current mission statement of Apple does not align with the ideals of Apple when it was being founded by jobs and that it is not innovative inspiring. This is true because the original mission statement by Jobs communicated that the Apple products were a tool to improve the quality of life for mankind which was inspiring while the current statement portrays the Apple products as the purpose of the company’s existence which does nothing to inspire the public. The current mission statement shows lack of passion and purpose in the creation of products.
Its co-founder Steve Jobs instilled organizational culture of Apple and until now, the culture remains strong in the organization. Apple’s organizational culture is first seen in the production of their products. Apple was the first company to come up with a smartphone. This was a revolutionary discovery in the mobile industry that led to the introduction of smart phones. The introduction of smartphones by Apple created a blue ocean strategy. This is because the mobile market was saturated (red oceans) with ordinary phones then Apple introduced a breakthrough product (Chan, 2004). However much that Steve Jobs left the organization, the company still continues to produce simple products that are easy to use and that are unique. These core values are the reason that Apple products have been so consistent, since their employees know exactly what is anticipated in the products they develop (Julie,
The essay will look at Apple Inc., which has been repeatedly named one of the most recognizable brands in the world by various sources. The essay will attempt to analyze and understand both the image that Apple is projecting outwards and why people want an experience from Apple to begin with. Apple is consistently one of the most successful corporations in its field, making it the perfect company to examine for solutions to this question.
This company has become the most famous in the world for the originality and expertise of software and product. Apple Inc. “think different” is the billion-dollar slogan that drives every
Answer – Over the years, Apple has launched very great innovative products in the music, computers, notebooks and the smartphone segments. They have embellished the global industries with their gadgets which are beyond the thoughts of common man. They have extensively used the most advanced technologies which are still a theory for other competitors. They have emerged as a leader with the iPhone tapping the world smartphone market. Their innovation and technology is not limited to the device but have extended in customer experience as well. Apple has to maintain this high standard in technology and race against time on researching and developing the concepts and materialize them into their gadgets. They have to focus on creating cutting edge products which can rule the market. Apple has to constantly innovate keeping the business model intact and accept the challenges of the market and deliver quality products and services. Their research team should be on their feet to take quick and positive decisions and work on the new complex technologies and still improve customer experience by making the interface user friendly.