Why Are Apple Products so Popular?

1062 Words5 Pages
ESL0420Advanced Writing
Analysis Paper
Le Han leh@mtu.edu
Mar 5th, 2013

Why are Apple Products so Popular?

In today 's world, Apple 's products are highly sought after because they are very popular for everyone. According to Yarow,editor of The Business Insider,said that the newest iPhone sold 5 million over the opening weekend (Yarow, 2012). However, it is difficult to find the reason why Apple’s products are so superior compared with other electronic products in the market. Since Apple’s products come out in our life, it has facilitated our life and brought us huge benefits. For instance, people do not need to bring their heavy laptops to go to work every day, because they already have the portable tablet PC - iPad. The ascent
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DigiTimes (2010) demonstrates that the first generation of iPad price was $499, at that time some tablet PC manufacturers predicted iPad’s price is about $1000 and these tablet PC manufacturers originally planned their tablet prices 20%-30% lower than the iPad. The present the iPad price is only $499, which compels the tablet PC manufacturer to re-evaluate the price strategy. If tablet PC manufacturers want their product appealing to consumers, they could only adjust the price lower than the iPad. But the final result shows that it is failed, and now iPad is the fourth generation, but it still people’s first choice for PC tablets. If the iPhone and iPad’s price were more expensive, maybe they would not be so popular; I believe Apple Company is also aware of this
In short, my conclusion is that the cause of Apple’s products being popular depends on its creative design, unique innovation and the reasonable price. If there were no Apple’s products, I believed the development of electronic products would slow down at least ten years. Because the market has Apple’s products, our life is more convenient than before. The emergence of Apple’s products makes electronic product market have more competition. No matter what, the direct beneficiaries of the price war is the consumer. The constantly price war will make commodity prices approached the cost. Consumers can buy more high-quality

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