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Persuasive Audience Analysis

Decent Essays


The purpose of communication is to convey information from one person to another.
Through the choice of written and spoken words, ideas, concepts, emotions, thoughts, and opinions are exchanged. ”
Unfortunately, miscommunica tion is common

the listener or reader fails to understand what is said or written. The causes for miscommunication are many. Some important causes for miscommunication are as under:

Structure of the Organization
: Large organizations in general have too m any vertical communication links, as a result message becomes distorted as they move through the various levels. It is the structure and complexity of communication polies followed by various organizations that usually gives rise to communication barriers. …show more content…

(10 Marks)
a. What are the elements of persuasive messages? Please write the three-step writing process for persuasive messages.
Answer:
Elements of Persuasive Message
In the workplace, a persuasive message occurs when a person attempts to convince an individual or group to take certain specific actions. The two types of persuasive messages in the workplace are sales and marketing, which are utilized to achieve organizational objectives to inform, influence and persuade consumers to buy.
Following are the Elements in a Persuasive Message;
1. Audience Analysis: While writing persuasive letters, you need to consider the person or people who will read it, that is, the audience. Familiarity of the audience and likeliness of the content are two main things to be considered during audience analysis. Depending one these basis one can decide how to go about persuading the target audience.
2. Appeals: Appeal is used when you try to convince someone to do something. When using an appeal, one tries to show readers how doing what you are suggesting will help them achieve something they want or avoid something they do not want.in a sense, appeals

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