Unit 3
The issue of gun rights have been a popular debate in the United States of America. The side opposing the rights to own certain guns have been frantic trying to convince others to join them in the fight. Like most advertisements, the ads concerning the issue of guns rights have to be provocative and eye catching.The Moms Demand Action for Gun Safety in America, society created an advertisement around 2013 to persuade Americans to support the ban of assault weapons in America, however there advertisment fell a tad short. The ad has two elementary age girls sitting on the ground. These two girls are different races. The African American girl holds a copy of “Little Riding Hood” in her hands facing the camera. The white girl is
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The ad compares the banned book “The Little Riding Hood” to the assault weapon. The creator uses this technique because those two items are clearly not equal and the assault weapon is undoubtedly more dangerous. By comparing the two, the audience is supposed to think of the innocence and the unprovoking nature of the banned children’s book.The creator also uses the rhetorical technique of shock for this ad by setting the two items side by side, resulting in grabbing the audience’s attention. The audience sees the comparison of the gun and the child’s book and is supposed to think of the senselessness of the situation. The author creates this situation of absurdity so the audience will join their side a little by thinking the assault weapon is clearly more dangerous. The image contains the words, “One child is holding something that’s been banned in America to protect them. Guess which one.” The print is in white located on top in the middle of the ad, until “guess which one” which is in red. The author used the red words to represent blood and the seriousness of the situation; however the words are too small and one has to strain a tad to read the text. The words also blend into the black background too easily making it even harder to read. This difficulty to decipher the ad almost defeats the purpose, which isn’t efficient. One might argue the creator was trying to have
The ad above displays a fetus on three-fourths of the page on the left side. The statement "TAKE MY HAND NOT MY LIFE" is written in semi big letters on the right side. The words "TAKE MY" are in white letters. The word "HAND" is in blue letters and is noticeably bigger than both the first line and the third line. And the words "NOT MY LIFE" are slightly smaller than the first two words and are in yellow. Near the end of the page, on the right lower side it says "LIVEACTION.ORG". The statement is centered to the right while the fetus takes most of the page. The words are capitalized so that they do not get lost. The background is nothing but black. The fetus, on the other hand is colorless, it is almost transparent. The features on the fetus lack detail but they make it distinguishable as
In an advertisement presented by “Moms Demand Action for Gun Sense in America” two little girls are sitting down on the floor in the middle of a library. One is holding a rifle and the other is holding a copy of “The Little Red Ridding Hood”, with a caption reading, “One child is holding something thats been banned in America to protect them”. Their intended audience is
A group of angry and worried moms petition together the following day of the Sandy Elementary Hook shooting. What started as a Facebook page plummeted rapidly turning into a lobbying force on members of congress. Moms Demand Action for Gun Sense in America wanted more focus on background checks on those who wanted to acquire guns within the United States. An alluring illustration by the campaign is born. The ad that catches the eye depicts a banned children’s book. Two girls are side by side in a library flooded with shelves of books. On the right side stands an American flag, and on the right sits an old rocking chair. The main focus is on the two little girls sitting side by side cross-legged. The girls are total opposites. The girl sitting on the right beside the rocking chair is a short-haired brunette holding an Assault weapon half her size. On the left besides the American flag, an African American girl is holding a children’s book, Little Red Riding Hood. The ad asks the viewers to guess which item is banned in the United States. On the bottom in tiny scripts it writes, “We keep ‘little Red Riding Hood’
First, the ad itself is black and white but shows some color on one specific part. The ad starts off by attracting the audience’s attention with bright color crayons. The crayons are meant to represent cigarettes. Then, the audience eye is caught a second time by a white colored phrase above. Which is intended to call the attention on parents who are smokers. The ad also shows a hand holding a box of Marlboros,
The billboard ad has a picture of a horrified, bloody, and bandaged up dog next to the picture of a helpless and terrified little girl. Under the picture of the girl it has
This advertisement for Aunt Jemima pancakes and waffles has a clear intent to sell viewers their product. The advertisement has a blank, white background and many separate images and lettering throughout it. The two boldest images seen are the stack of three pancakes in the center of the ad and the words, “Wake Up” written in red across the top. The pancakes have pieces of bacon around the edges and are covered in butter and syrup. The next features of the add that stick out are the words, “to Aunt Jemima Pancakes” written in black as well as a smiling black woman who almost seems to be presenting the pancakes. Other small images are found amongst the poster. There is a robin which seems to be singing on a branch in the top right corner and a hand holding a fork that has taken a bite out of the pancakes on the right side. There is also a small, almost separate advertisement for aunt jemima spice shakers in the lower left hand corner. Aunt Jemima also uses other phrases in their add like, “No wonder...more women prefer
The advertisement is by an organization called the Lighthouse Guild. The advertisement includes an image of an elderly woman most likely around mid-60s or mid-70s. She has red hair and is wearing a blue shirt. She is holding tightly onto a little girl in an affectionate way. She has a smile on her face. The little girl she is holding has blonde hair and looks to be around one year old. She has glaring blue eyes. She along with the woman also is smiling and there is a baby’s bottle blurred from the image. The little girl is not wearing a shirt. The camera angle of the image is mainly focused on the connection between the elderly woman and the little girl. The camera takes a side view of the elderly woman and more of a focus on the little girl.
In the background of this ad is a picture of a man lying down on a mountain top with a dog on his stomach. The man is lying in a supine position, with his right leg just slightly bent to his left leg. The man has brunette hair and is wearing a red sweater and blue jeans with blue converse shoes. An army green back pack is under the man’s head, which slightly extends his head forward. The dog is a Jack Russell Terrier that is in a sitting position on the man’s stomach and is facing towards the reader of the ad. The dog is white with brown ears and has a collar around the neck. The mountain top is brown with specks of white and green. The far background is a beautiful blue sky with white clouds touching the tops of distant mountains.
The ad is a graphic design of a rifle cartridge to look like a hot rod in full throttle. The background is gloss black with a mirror shine below the image. The cartridge has a flame
In this particular paper magazine ad printed is a marketing text for the Marlboro brand of cigarettes. Cigarette ads have not been consistently approached as a marketing product photographically in the present as someone would
The ad pictures a man who appears to be in his late teens, early twenties, sitting on a couch with a pixelated gun to his temple. His eyes are screwed shut as if he is struggling and the collar of his shirt is drenched in sweat. To the right of him, on the coffee table, sits a bottle of liquor and a glass tipped over; indicating that he has been drinking. There also is newspaper crumpled
The ad is one for milk, having the common logo “got milk?” in the upper right corner of the ad. In the middle of the right side it also says, “Mind by Gaga. Body by milk.” If you take your attention to the opposite side of the ad some more writing can be observed. In the left top corner it says, “Creative genius. Studies suggest Teens who choose milk instead of sugary drinks lead to have a more productive and healthy mind. So grab a glass and drink up my little Monsters. Body by milk. www.bodybymilk.com” All of the words on this ad are printed in a white color, with a contrasting background of plain black. Smack dab in the middle of the ad is a female character, more commonly known as Lady Gaga, a pop star and singer. Starting at the top if the image we see that she is very bright red/orange hair that is in loose curls and flows across her shoulders. Her hair is covering one eye completely. While the other eye is is shut half way with a lot of makeup. Her head is tilted back and to the side, giving the examiner a look at the underside of her nose. Then further down is her mouth. Her mouth is opened, almost seductively, so we can see her top set of teeth and part of her tongue. Her lips are bright red and he has a milk mustache. We can see one of her ears and her long narrow neck. All of her skin is very pale in color, almost matching the whiteness of the text that is also in the ad. She is not wearing clothes persay, but rather a bra looking device that shoots out
The ad I chose comes from the Georgia Department of Human Services and was intended for the prevention of childhood abuse. Production was completed in 2014 for persons living in the State of Georgia, but was created with potential to educate the whole country on childhood abuse. I believe the original intent of the message in the ad was to educate the majority of people in the United States on abuse throughout generations.
The signs in the second frame of the advert can be denoted as a young male sitting on a white sofa holding an object to his head. The audience cannot see the object his holding as it has been censored out with Lego blocks. There is also a bottle of orange liquid with black labels. The room the man is sitting in is very sterile and empty and the only other known items visible is a newspaper, knocked over drinking glass and a chest of draws in the background.
Gender stereotypes are further perpetuated within advertisements. Fisher Price, a popular children’s toy manufacturer, markets to children based on gender. In a popular commercial, Fisher Price markets a blue Power Wheels® Ford F-1505. In the advertisement, two little boys drive a battery operated truck. In the background, a father figure watches on as the boys trek through the gravely backyard. Phrases such as, “Handles ruts, grass, mud and more!” and “2.5 mph speed-lock unlock for 5mph speed” , flash across the screen as rock music plays. A final phrase states “Roomy trunk space for ‘stuff’ ”. As this phase appears the little boy places a toy jack-hammer in the trunk. The commercial is reminiscent of adult truck advertisements, which are predominately geared towards industrial men. The commercial spreads a message that trucks and rock & roll music are masculine.