Have you ever wondered why some people do things? Why do people hurt others, why do people have no motivation, why do people not care about major things in life? A big question I have is why do people smoke? I have found two very disturbing images that have touched me personally in the heart. Smoking has been in my family for a while and has caused health problems to my family members as long as I can remember. The first time I saw a cigarette was when I was little, the smell made me feel sick; my grandpa had no clue that I was very sensitive to these types of things. Today my older sister is a big smoker, I try to show her ads and statistics but she can not stop. My parents have never smoked and we all try to get her to stop. Like they …show more content…
Some do not understand how dangerous it is to smoke and these type of advertisements really help people get an understanding on how affecting it can be to your body. When young adults and teens smoke, they don’t understand that it will affect them long term. Like the picture says, 90% of the americans that die each year due to smoking are people that started as teens. The message across this picture is more than just having smokers stop, it wants people to stop before it causes a disease that can kill them. There are so many different diseases that can be caused by smoking. People think it is hard to get lung cancer and if they stop smoking before they get old that it won’t affect them but they are wrong, smoking has many long term effects that could possibly change someone’s life forever. I would hope that if someone saw this ad that is a regular smoking or new to smoking, they would second guess their actions and would stop before it is too late. If a person that saw this ad that doesn’t smoke, I hope they would show this to a friend, family member, or anyone they know that smokes so they can help them stop. I strongly think that if a smoker or non smoker saw this, only 1/20 people would be affected by this ad because some wouldn’t want to stop, others would think it is false, and most of them would not take their time to read it. I wish people would take their time to read and think about this ad and any other ad that says talks smoking, but people don’t find it
The ad comes from the campaign The Real Cost, a cause that works to reduce the number of life-long tobacco users. Their mission is to reveal that experimenting with cigarettes is not cost-free and gives the information in a way that compares the side effects to other things in your daily life. This commercial has since become famous since its debut in 2014 and shows mainly on channels such as MTV and Teen Nick. Because of this, it is evident that the audience that the Real Cost Campaign is trying to reach is teens between the ages of 13 and 18. People who typically watch television shows on these channels
The campaign educates the smoker who is trying to quick with advice which will give them a clear understanding on how their health is at risk and the consequences that it will have
According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.
This advertisement was clearly designed to conjure a response from its audience, which are both smokers and non-smokers alike. In the non-smoking audience, the image will either increase their distaste of smoking and its negative health effects, or they will be unconcerned because it has little or no effect on them or their lives. The audience it would appeal most to is the people who vehemently oppose cigarettes and smoking. People like this may believe that anti-smoking ads will reach smokers and somehow convince them to quit, but this is probably not the case. To smokers, the image will be a reminder of the harm they are doing to their bodies. But for the most part, they will likely be indifferent to the image because they already know it’s bad for their health, and will continue to smoke because they are either addicted or are just apathetic to the situation. They may even find ads such as this obnoxious and unoriginal because they feel as if it’s repetitive and a personal attack on them and their views and habits. Because smoking is seen as such a bad thing in U.S. society, they may detach themselves from advertisements that contradict what they believe is okay.
Farrelly, M.C., Duke, J.C., Davis, K.C., Nonnemaker, J.M., Kamyab, K., Willet, J.G., & Juster, H.R. (2012). Promotion of smoking cessation with emotional and/or graphic anti-smoking advertising. American journal of preventive medicine, 43(5), 475-482. Doi: 10.1016/j.amepre.2012.07.023
We know that smoking is bad and what ingredients they put in a cigarette, but why do people still do it. This advertisement was called by many throughout the internet, “the best anti-smoking ad ever”. This campaign filmed children walking up to adult smokers, asking them for a light. Every adult took the opportunity to remind the children
Looking at the image of her teeth makes you hurl. Her mouth left open. Makes her look like she is breathing onto you. Leaving you with a foul-smelling breath. You feel trapped and want to escape from this image. Burned into your brain of how cigarettes can change your image, who you are. It even reminds you of other advertisements, even people you know and how they changed. It makes you feel depressed and despair for your friends and family who breath these carcinogens in. What cigarettes are doing to their body. All the awful things that may happen to them. You feel fear and discourage to try cigarettes. If you feel this way, the advertisement was
During the whole video, everything is made to visually look appealing, attracting a younger crowd. The cowboy shows that smoking makes one appear tough, the DJ shows that it makes one look cool, and the woman shows that it makes one seem beautiful. Every human has that inner desire to be tough, cool, and beautiful; to fit in. However, instead of promoting these qualities, the commercial instantly shatters all those looks with the consequence of near death. They place the value of one’s life above how something makes a person look. They are trying to stir up viewers emotions about life and persuade them to feel the same way. The way the old man is having trouble talking and breathing would also bring up emotions such as sympathy, sadness, and fear. Most people would sympathize with the man, feeling sorry that he is so ill, and thus being moved to stop smoking. In addition, the old man is on the verge of death, and one could even see his own fear on his face. The thought of “this could happen to me,” would install fear into smokers to quit, and nonsmokers to never start a habit. The creator(s) of this commercial uses the public opinion of people’s thoughts as his logical argument. Most people, even smokers, have the opinion that smoking is disgusting, dangerous, and unhealthy. Then again, most people have the opinion that smoking will physically make one more appealing to the eye. Some people believe that smoking is
Is smoking a cigarette like aiming a smoking gun to your head? Absolutely, yes! The photo above, has a very powerful message to be shared with people all over the world. The creator of the picture above is, The American Cancer Society. This is an organization that is trying to heighten awareness of the dangers of smoking, the most threatening danger being, cancer. They also promote relays which help raise money for ads and research. The money raised helps to inform people of the dangers smoking and what the negative outcomes of such a habit. This society also helps with finding treatment options. They are helping people cope with the side effects of various cancers or to advise on health insurance. A certain population of people, particularly young people, see smoking as a cool or hip idea to fit in. The goal of this visual argument is to inform people who smoke cigarettes that they should just hold a gun to their heads. The American people should be against nonsmoking because of the feelings you get when smoking, the chemicals that are involved, and how the cigarette will kill like a loaded gun.
It is a difficult thing to admit when you are wrong. So many people refuse to face the problem that their smoking is not only killing them, but also those around them. They have a million and one reasons as to why the rest of us should not care about what they are doing to themselves. However, all of those reasons are simply justifications for a habit that leaves everyone worse off. The result is always going to be one of regret and unhappiness. Whether it is a life threatening medical condition or, in the worst of cases, death; that seemingly harmless haze
Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.
Overall the advertisers who created this advertisement did a very good job. Through the use of an optical illusion, use of text and the use of negative space it sold the abstract emotion of “parental guilt” effectively. Many parents of young children who see this will look at it and will feel guilty about smoking and will most likely cause them to kick their bad habit of smoking for the sake of their children. Many people don’t like to kick their bad habits because they don’t have a strong reason to, they typically always need someone important to do it for and this advertisement shows parents of young children that your child is your biggest reason you should quit smoking, a child the most important person in a parent’s life and they would be able to do anything to protect
Think of someone who you love that smokes, now think of that person getting a fatal diesease that could cause heart attacks,strokes, or cancer. These dieseases are harsh realties for many smokers. The stamp out smoking website released and advertisment that made a major impact. The ad is all black and the main message is smoking kills so why bother starting? This question has caused many smokers to think twice before smoking.
I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.
Cigarette smokers appear be the pin pointed audience that the company is trying to target. Visually the image is trying to say that smoking shows by using unpleasant images that seemed to be layered over a healthy woman. It’s obvious that the authors are implying that cigarettes do this because they have a cigarettes placed on the women’s hand. All these tools used to show the indented purpose of informing do the job pretty well. Not only does it make you realize how damaging smoking can be, but it makes you not ever want to lay a finger on those cancer causing sticks