Peta Ad Analysis

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

The commercial by ASPCA has one message, and that is to protect and better the condition of life for national, farm, and wild animals. ASPCA is a non-profit organization dedicated to preventing cruelty to animals. They have a mission, that is to rescue, save and help animals all around North America because there are way too many cases of animal cruelty and neglect. Sarah McLachlan makes an argument about animals being abused and neglected, and how we can change that by a mere donation. This argument persuades the audience with the small videos and pictures in the background showing sad, hurt, and neglected animals that need a home with owners who will love and take care of them.

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

The “Good Reason to go Vegetarian” ad that I chose from PETA US is the most recent in the popular line of ads featuring celebrities who are against animal abuse. PETA is the most recognized animal activist group and is known for their shocking campaigns that are used to protest against animal cruelty. This particular ad features Australian singer-songwriter Missy Higgins, who pursues interest in animal rights and the environment. Higgins is sharing the spotlight with a sweet little pig called Jake by proudly displaying him with a huge smile on her face.

“For most humans, especially for those in modern urban and suburban communities, the most direct form or contact with non-human animals is at meal time: we eat them. This simple fact is the key to what each one of us can do about changing these attitudes. The use and abuse of animals raised for food far exceeds, in sheer numbers of animals affected, any other kind of mistreatment” (Coats). The most effective method to stop this cruelty is to learn about where the meat comes from, by supporting the organic and family farms which will ultimately lead to the reducing the amount of animals that have to suffer (PETA). More than 95 percent of animal abuse in America occurs in the meat packing industry (Harper & Low). Animals suffer an unimaginable amount, they are raised to be killed, then bought and then consumed. In order to help fight back against the abuse, there needs to be a cut back on the amount of meat or poultry that is consumed. Seriously consider the option of becoming a vegetarian; by not eating meat, you completely stop supporting animal

Doesn’t it kill you to see a movie and see an animal get killed or just hurt in it? Good thing that’s all special effects. Back in the day, around 1966, movies didn’t always use special effects. Khartoum, a movie based on a holy war in the Sudan desert, directed by Basil Dearden and Eliot Elisofon, used horses a great deal, but did not use the special effects in order to not hurt the animals. Many horses died in the making of this movie, as well as others, even including a major hit, Ben-Hur. Today, there are many activist groups that fight for and about the unfair treatment and protection for animals in everyday life. The People for Ethical Treatment of Animals (PETA) is one of these groups. PETA was founded in

The Other technique helps English language to convey messages, meaning and depth in our writing. The Hungry jacks advertisement uses other techniques to sell their product. Hungry jacks uses (twosdays) in their advertisement as pun for you can only get the double offer on a Tuesday also in this ad the (frozen letters) are the same colour as ice because it attracts people to the product and they think its going to be cold and frosty. To promote the outlaw burger their used brown and orange colures to attract the outback look. The Mc Donald’s advertisement uses other technique to sell their product. Mc Donald’s uses Aussie BBQ lamb in advertisement as (new idea) for you can come into the store and experience the new burger. Both of these techniques

One example that comes to mind for me is when I watch commercials, I feel as though this definitely occurs. I am a huge animal lover and activist so when I see the ASPCA commercials, every time I am so emotional and they are so hard for me to watch. Therefore, these commercials are definitely playing into my emotional reactions, specifically, wanting to stand up more to animal cruelty. I think that the ASPCA continues to present their messages int his way because they know that they will get a high emotional response from many people, and thus hopefully donate to the cause and join the fight.

The ad above displays a fetus on three-fourths of the page on the left side. The statement "TAKE MY HAND NOT MY LIFE" is written in semi big letters on the right side. The words "TAKE MY" are in white letters. The word "HAND" is in blue letters and is noticeably bigger than both the first line and the third line. And the words "NOT MY LIFE" are slightly smaller than the first two words and are in yellow. Near the end of the page, on the right lower side it says "LIVEACTION.ORG". The statement is centered to the right while the fetus takes most of the page. The words are capitalized so that they do not get lost. The background is nothing but black. The fetus, on the other hand is colorless, it is almost transparent. The features on the fetus lack detail but they make it distinguishable as

PETA, an animal rights organization, has been known over the past several decades to post racy ads. In June of 2013, PETA launched an ad with the purpose of getting its audience to go vegan. The ad is a photo of a toddler with a lit cigar in his mouth with the quote next to it, “You Wouldn’t Let Your Child Smoke. Like smoking, eating meat increases the risk of heart disease and cancer”. The ad included “Go vegan!” in the bottom right corner with the organizations logo next to it. PETA is trying to send a message to its viewers to stop eating animals. The attention drawing ad evokes an emotional response, contains logical reasoning and is from a credible source.

Violence is everywhere in the United States of America. Many people in America and around the world have been a victim or know someone who has been a victim of violence. Over 22 million women in the United States have been raped in their lifetime according to the website, Victims of Crime. This number is significant. Advertisements could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for having shocking advertisements. This pro-vegan and pro-vegetarian nonprofit organization has always been a topic of interest. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and dominance over women. There are many

PETA’s main principle is that “Animals are not ours to consume, wear, experiment on, or for the use of our entertainment.” In layman’s terms, animals should be able live their lives without interference from humans.

Holocaust on Your Plate When it comes to advertising, PETA (People for the Ethical Treatment of Animals) is often known for adding the shock value to their ideas. To create discussion and talk around fair treatment of animals, they rely heavily on gruesome, and controversial advertisements. An example of this traces back to 2004 when PETA released a traveling display campaign which included photos of humans in concentration camps next to animals in slaughterhouses. The signs also including phrases and slogans. They named this campaign “Holocaust on Your Plate”

In today’s society, our bodies have become the front image in all aspect of our lives.. Healthy living styles and tips have exploded all over media across the United States. Veganism is one of the upcoming lifestyles that thousands of families around the countries have adopted into their eating habits. Beyond the health benefits of cutting out any and all animal products, veganism has become the face to animal abuse, especially in the produce, handbag, and makeup industry. Companies like People for Ethical Treatment of Animals (PETA) create projects and advertisements to encourage people to go vegan. Recently, PETA has connected with Traci Bingham,a famous TV actor, to launch a digital and poster advertisement. The advertisement displays Bingham’s naked body painted like the parts of farm factory animals used for produce in supermarkets. The advertisement “All animals have the same parts” seeks to use ethos, pathos, logos, and kairos to argue that animals such as cattle have the same body parts as people, and therefore are of equal value to human. Traci Bingham’s credibility with the sponsorship of PETA use the image of a naked woman to draw the desire of veganism to both men and women in an era of health, fitness, and equality.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.