ASPCA Commercials Analysis

After giving money a person could feel happy or proud of themselves for doing that good deed. Many more media ads effect most peoples stronger emotion of passion. The emotions of the so called seven deadly sins could be a great target point for some media ads since gluttony, wrath, pride, lust, sloth, envy, and greed are truly influential emotions. Most people have strong emotions which makes pathos a perfect strategy for persuading the public.

ASPCA uses fear to get to people's emotions to make them want to adopt a dog or a puppy. Also the ASPCA makes people want to help the dogs or puppies that could possible be put down. Another thing is people like to save animals for a living. In the ASPCA commercial, featuring Sarah McLachlan she uses fear to appeal to people’s emotions to make them feel bad about the poor and upsetting puppies in the ASPCA.

Many ASPCA advertisements use a combination of different appeals to recruit people, specifically pet owners, to donate to their important cause, which is saving and rescuing endangered, neglected, and abused animals. The many different strategies that the ASPCA advertisements use are ethos, pathos, logos, warm colors, a scene of a loving environment, images of animals in pain and hurting, and a reward if their target audience does decide to help their cause. I think that this is an effective advertisement due to all of the strategies that they do use.

In the reading Advertisements R Us, Melissa Rubin expands upon her analysis of Coca-Colas’ 1950 magazine advertisement, and brings many points to light about how the company uses cleverly crafted advertising tactics to appeal to a specific group of Americans. By clearly communicating her evidence to back up the analysis of the advertisement, Ruben composes a thoughtful and persuasive paper. For example, Rubin explains how simple details, such as the use of their slogan on the vending machine pictured which reads “Drink Coca-Cola - Work Refreshed”, and the placement of “Sprite Boy” in the ad, all work together to send a message that makes consumers want to buy their product. Consequently, because of the evidence presented in her writing, Rubin has crafted a paper that I find logical and persuasive.

Approaching advertising in a different light would be emotionally. In America, advertising can be described as hard selling. Hard selling is a campaign or advertisement that is direct, forceful and straight to the point. For example while watching an American seatbelt warning on Youtube, the commercial is simply based on the motto, “Click it or Ticket”, showing average people driving their cars and getting pulled over by officers and receiving a ticket and fine. The commercial is to the point and straight forward, showing almost no emotion. The approach that American marketing companies have used is effective by saying ‘If you don’t’ wear your seatbelt, then you will be forced by law to pay a fine’.

The Other technique helps English language to convey messages, meaning and depth in our writing. The Hungry jacks advertisement uses other techniques to sell their product. Hungry jacks uses (twosdays) in their advertisement as pun for you can only get the double offer on a Tuesday also in this ad the (frozen letters) are the same colour as ice because it attracts people to the product and they think its going to be cold and frosty. To promote the outlaw burger their used brown and orange colures to attract the outback look. The Mc Donald’s advertisement uses other technique to sell their product. Mc Donald’s uses Aussie BBQ lamb in advertisement as (new idea) for you can come into the store and experience the new burger. Both of these techniques

The ad above displays a fetus on three-fourths of the page on the left side. The statement "TAKE MY HAND NOT MY LIFE" is written in semi big letters on the right side. The words "TAKE MY" are in white letters. The word "HAND" is in blue letters and is noticeably bigger than both the first line and the third line. And the words "NOT MY LIFE" are slightly smaller than the first two words and are in yellow. Near the end of the page, on the right lower side it says "LIVEACTION.ORG". The statement is centered to the right while the fetus takes most of the page. The words are capitalized so that they do not get lost. The background is nothing but black. The fetus, on the other hand is colorless, it is almost transparent. The features on the fetus lack detail but they make it distinguishable as

For example, Donald Trump is one of the most hated men in America and uses pathos for his campaign. Although he may attract some voters, he thoroughly uses propaganda, which trashes his opponent, Hillary and praises his side. In the 2004 election race, the candidates would use the 9/11 tragedy to appeal and try to get to people’s emotional side. Furthermore, this did not work as people were outraged that the candidates would try to use their emotion from 9/11 as fuel for their fire. Although, Pathos for the most part is effective. The commercial for Drinking and Driving is a pathos driven topic fraught with emotion. It shows the aftermath of the driver’s bad decision and the consequences of his

“Uh oh, guess what day it is?” starts the ad with an enthusiastic camel. We have all come to know and quote this "hump day" GEICO commercial. It's been such a success, there are now other GEICO commercials featureing the camel but punning a different day, such as their most recent ad, "Movie Day." Many people believe this may be one of the most effective commercials on the market today. Even though this ad is highly relevant, humorous and remains memorable, the ad doesn't really associate with the company, at all. Therefore, in my eyes, it lacks credibility and facts that links to the company in a more noticable manner.

Two of their most well-known examples of popular rhetoric are the use of television advertisements and their website. The first image seen in its commercials is an animal they are saving, so that the noticeable fixation on your screen is a mistreated puppy. Similarly, the ASPCA’s website organization, content, and layout are all formatted primarily to entice and encourage the public to donate money. Clearly, the ASPCA’s intended persuasive appeal is for whoever is watching or visiting the site to donate. After careful examination of both its television advertisements and website, one can see that the ASPCA knows how to rake in the cash by using guilt against its audience. The sole purpose of the organization’s commercials and website is to get its audience to support its cause through donations, not to educate you on animal abuse. Because the video makes such a strong emotional appeal, it more effectively targets people, especially women, who tend to be more susceptible to sentimental

I don't watch a lot of tv, so this assignment took quite a bit of research, however I enjoyed viewing all kinds of wonderful commercials. My first commercial is Kevin Hart's commercial about dating his daughter. The music is the background is Queen's "Another One Bites the Dust." The song works with the video feed to make the viewer laugh. The sound of the drum and hand claps keep the beat, however it's truly the lyrics that bring the song to fit the occasion. The song is upbeat to encourage laughter and the song is medium to fast to encourage the timeline of how Kevin Hart ruins his daughter's date. My next favorite commercial is Sarah Mclachlan's ASPCA commercial. The song used in the commerical is "Angel," by Sarah Mclachlan. The song is

The Peta Ad is ineffective because it is trying to convince the reader to turn vegan but he's not giving a valid reason why since he is using child abuse as an example and he doesnt know the real meaning of it. For example in the Peta Ad it states, " Parents who allow children to eat meat are guilty of child abuse." This shows that they don't know the real meaning of child abuse because when you are being abused you are not happy but the children are happy eating meat. Child abuse is when they are harrassing the children and doing things against their own will but in this case they are eating what they like. Giving children meat is not child abuse because you are giving them what they are asking for, it would be child abuse if you do not feed

Thesis statement: When compared side-by-side, there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each.

The television commercial was telecasted in November 17, 2008 (11 years ago) through known as banned comedy type commercial. It’s a controversial ad produced by Pepsi co where a kid tried to get drink from vending machine included both Pepsi and coke. He put down 2 cokes under feet and reached the higher button to get Pepsi. At the very beginning this advertisement was telecasted in TV channels but after imposing new advertising law this ad banned.

Marketing and advertising play a major role in the promotion of companies and products in the United States. Consumers are constantly surrounded by advertisements by means of television and radio commercials, billboards, magazines, and even social media. But how exactly do companies appeal to their consumers? My topic explores the different strategies used to persuade everyday people to use a certain product or service. One of the biggest effective strategies used in advertising is by appealing to the audience’s emotions. I chose to analyze two different sources for my research. The first source is called Emotional Moneymaker: Why Advertisers Need to Appeal to Emotions, and it talks about emotion-based