The American Academy of Physician Assistants is a nationally recognized society within their discourse community. Physician Assistants are a growing profession in the medical field. Nowadays, people are becoming more aware of the profession but a lot of people are still unsure about what it is a Physician Assistant does. The word assistant can easily throw off a patient and make them think that this professional is nothing but an assistant to the doctor. However, the web page for the AAPA utilizes a myriad of different modes to attract their audience. Through the use of different modes such as visual, aural, and linguistic stimulation, the AAPA effectively engages viewers of this website and successfully contributes to a better understanding …show more content…
When reading an article written by someone in medicine, it can get pretty wordy and confusing. Not only can it get wordy and confusing, it can also get boring. The AAPA uses the visual mode to give their audience the opportunity to watch visual representations of what a Physician Assistant does instead of reading it and having to interpret it themselves. In a quick, one-minute video, the Physician Assistant profession is explained in a calming voice over an assortment of simple animations and cool colors. In today’s society, videos have become a huge part of our life. They’re an easy way to retain information on an understandable level. Videos are also easy to share with others. The “What is a PA” video is also linked to YouTube and has nearly 50,000 views. The aural mode ties into the video as well. The music in the background of the video is upbeat and triggering the subconscious aspects of people's brains. It may not be something that is recognized right away, but the catchy tune to the song can be associated with happiness and positivity and that will be something the audience takes away from the video whether they like it or …show more content…
Every word that was spoken during the video is printed directly below the video. The layout is in question form, with bullet points for the multitude of answers. Some of the questions are “What can a PA do for me?”, “How are PA’s educated and trained?”, and “How are PA’s certified and licensed?” It is almost as if this web page is reassuring the audience, which in this case would be patients, that a PA is a medical professional who is just as competent as a Physician.
The spatial orientation of this web page is visually appealing. The web page does not look overcrowded and the presence of the video makes the page look uncomplicated. The spatial mode helps to tie into the design of the website as well. The intentional blank space of the web page does not overwhelm viewers, possibly mirroring a supportive relationship between a PA and their
Anything worth having will not come without its share of challenges. No career path is going to be greener on the other side. Challenges that are brought about in any career is easier to endure if it is something that one is passionate about doing. In the health care field there are several challenges that healthcare workers must face. The role of the Physician Assistant also known as PA holds great responsibility and has challenges; some of which only a Physician Assistant would face. One challenge that is specific to Physician Assistants is the question of competency by the patient. Another is dealing with the feeling of not being properly compensated. Last but not least Physician Assistance endure working long and odd hours. However when one enjoys that chosen career, they will find a solutions to every obstacle or challenge that stands in their way.
Medical Assistants help offices and clinics run smoothly. A Medical Assistant can work individually with a doctor. In a small office they tend to report directly to a physician, health practitioner or office manager. In a larger office they tend to specialized in a particular area and they report to department administrator or other operations management.
Physician Assistants are clinicians practicing in a physician extender role. They are found in almost every medical and surgical area in the U.S. and are appearing in both primary and specialist care settings in Canada. They perform similar tasks to their physician supervisors, including examination, diagnosis, diagnostic testing, treatment, referrals and prescribing. Research shows PAs to be capable of giving care, comparable to that of physicians for similar services.
In Robert Scholes essay, “On Reading a Video Text” Scholes asserts that modern visual media or “video texts” provide a powerful vehicle for “cultural literacy.” By making use of “visual fascination” in mass media and in particular, commercials, these “video texts” use this part to bring viewers out of boredom and pique their interest. Following this, “narrativity” comes into play not only giving viewers the story but providing them with the ignition for their on context using their own cultural knowledge and experience on the commercial. The final step in the process is the ideological confirmation that is “cultural reinforcement,” the securing of one’s place in a body or group. With “video texts” more widely seen than traditional forms of
The article’s persona is established as an informed voice on the importance of visual content and by their credentials as a member of the social & digital media team at Hunter Public Relations in New York. Moreover, they convey their persona through the continual use of interesting statements, relevant data, business linguistic, and examples.
The enactment of the Affordable Care Act (ACA) in 2010 brought many changes to the United States health care system. Many Americans that did not have health coverage were finally able to acquire a health plan. Unfortunately, the increased influx of patients with new health coverage affected the clinician-to-population ratio. In addition, aging Baby Boomers have worsened the problem of an overflowing patient population. Currently, the United States faces a shortage of clinicians. Physician assistants (PAs), are licensed health professionals trained under a medical education model that can effectively fill the shortage of clinicians in the nation by providing health services and accommodating the imminent influx of patients.
Hello Megan as you mentioned, Advanced Practice Nurses (APN) are prepared typically in master’s degree programs and especially the Nurse Practitioners (NP) are often team trained alongside medical students sharing the same course work, patient rounds and other onsite clinical experiences. The APNs have either a masters or doctoral degree or a certificate requiring up to two years of additional clinical training. After reviewing the studies conducted in 1986, the Congressional Office of Technology Assessment (OTA) concluded that the quality of care provided by the NPs and physicians was equivalent for comparable services, based on the weight of evidence for both process measures and actual outcomes. These studies also found that quality of care
I feel both research methods are equally important in providing information to help different healthcare disciplinarians improve their practice. Preferring a qualitative approach over ta quantitative one is dependent on the answers sought by the individual researcher. Nursing research studies will provide answers to clinical questions and inspire changes that increase patient safety and care. Health care clinicians will use their expertise and experience to analyze research studies and determine which studies provide credible evidence to support any changes they decide to incorporate into their practice. Both methods have their own strengths and weaknesses and a researcher should rely on their own training and experience to decide which
PPH could be prevented or managed if the women had access to a skilled health care practitioner with the necessary back-up and support (Jabber &Abbas, 2011). PPH is preventable in more than half of the cases (Della Torre, Kilpatrick, Hibbard, etal., 2011). Nurses are central to the effective prevention, early recognition and treatment of PPH. They need to be aware of the risk factors for this condition and take appropriate action when they are identified (Faiza, 2014). Nurses play an important role in monitoring the woman's status, assisting with measures to control bleeding, educating the woman about her condition and providing support to the woman and her family.
Science World is a non-profit organization that provides facts of science for everyone to enjoy no matter the age. This Campaign uses transmedia to spark the interest of their audience and make them want to find information about this campaign. The different assets that it uses are mostly outdoor media like billboards, bus stations billboards, nature props and others. They use these methods to make you wonder and curious about them. They also use very peculiar yet interesting data that will catch people’s attention. The images and props they show help the viewers have a visual representation of the facts. According to Thermopylae Sciences + Technology (2014) “The human brain processes images, 60,000 times faster than text and 90 percent of information transmitted to the brain is visual.” This helps people understand the content that Science World is delivering. The goal is to inspire
Physician scientist is a person with a M.D. - Ph.D. It takes 8 years to complete you MD-PhD. Their first through second year they are in a preclinical course. Then third through sixth you complete a research course to complete your PhD. Then for the seventh through eighth year you do your clinical studies to complete your MD degree. Some class you can take to receive your PhD is: Neuroscience, Pharmacology, Physiology and Immunology. Classes that you can take to get your md are Pathology, Family medicine, and anatomy these are just a few of the many classes. You can take to get your MD- For them Research and discovery is everything. They spend most of their time researching and also care for patients. They develop new treatments for diseases.
Sony advertises its new surround sound system called “Wega Theatre Atmosphere” in the ad I’m analyzing. The ad shows a couple watching a movie with the two Sony speakers on the left and right sides of them and there’s a line of soldiers walking through shallow water in front of them. Sony puts the couple or “audience” in the same world as the soldiers or “movie” to advertise just how connected in the movie you can become with their new surround sound, to the point where it feels like you’re actually in the movie as its unfolding. Sony cleverly shows how consumers who use their "atmosphere theatre" will feel immersed by using a creative visual technique that depicts two viewers watching a movie as it literally continues around them as if they were actually in the movie. The main purpose of the ad is to persuade the viewers that their new surround sound system is so immersive that it can feel like you’re a part of the movie by appealing to logos.
Jonathan Gray (2010) writes how important it is to study promo videos for two reasons. Firstly, he argues that promotional videos open the opportunities for the viewers to understand or encounter the text. Secondly, he states that promos play an
ATI, a physical therapist website uses effective rhetoric devices such as ethos, logos, pathos and visual attraction to persuade an audience to choose their clinic. Rhetoric can be found in different places and in many mediums, some may take the form of an essay, video, or picture, others may be a bit more complicated, such as a website. A website would be complicated due to the fact that it may contain several mediums within it. The artifact chosen for this assignment includes several different mediums such as pictures, videos, blogs, and much more. This website goes as far as including an advertisement of an app they created for the patients so that they have easy accessibility. The website also
Including video marketing content on your site can be the difference between a bland, generic page and a vibrant interface attracting tonnes of traffic. As a powerful medium of communication and salesmanship, videos tell a story that words may not. Their amalgamation of sounds and visuals may help deepen the bond between brands and their audience. With video, you can depict the strength of your campaigns, new ideas and innovative ideas in a convincing and entertaining manner. However, the challenge remains ensuring you use the best video production services to deliver the most powerful message.