Political Advertisement Analysis Essay

Currently, twenty-one presidential hopefuls are competing for the attention, consideration, and ultimately the vote of the American people (New York Times). Despite party lines, the candidates all have one thing in common: they are counting on the support from the public in order to reach the White House. Due to the republic nature of government in the United States, any individual running for an elected position has a deep connection to the people they intend to represent. This relationship is formed and strengthened in multiple ways throughout the campaign process. Campaign slogans are an effective strategy used to convey a candidate’s overarching message to influence voters and have become a direct link to social or individual action.

What can be taken from these two articles together in conjunction with the YouTube videos is that advertising is a means to sell a product, not to inform the public of anything. It is, in a sense, propaganda.

Whenever a political candidate runs for office, they will rally around a support group to fuel their cause. Barrack Obama sent out several campaign advertisements that highlighted all of the positive reasons for why Americans should vote for him and not Mitt Romney. Obama had to cover his losses in his first term so that he could reflect better in the minds of the American people. Obama’s campaigners were passionate about getting him elected. People would brand his slogan of “Hope”, “Change”, and “Forward” to persuade others into siding with their opinions. They wanted the voters to see that Obama was the best political candidate and that he had a vision to move forward into the future. Obama wanted Americans to have faith in him for another four years. Campaign ads are some of the most manipulative sources of public writing. Highly educated individuals use different graphics through billboards and television commercials to relay messages to

The advertisement I created is an ideal example for my propaganda device Appeal to Emotions. Appeal to Emotions is when an ad is created specifically for drawing on the viewers emotions in order to get them to make a donation to a specific organization or cause. The first thing you notice when looking at this advertisement is the sad expression on the child and the tears running down its face. When most people see the face of a sad child they begin to feel empathy for the child or feel sadness themselves about the situation this child is in. Because of these feelings of empathy there is a good chance this will make them want to help the child if they can. The viewer would most likely then notice the words on the advertisement which read “for

In the realm of political advertising, there are two main categories of ads, positive and negative (Brader 2006). These categorizations usually relate to their intended purpose or emotions that are evoked. Positive ads, as the title suggests, evoke positive emotions like hope or enthusiasm (Brader 2006). While negative ads promote negative emotions, like fear, anger or anxiety. Evoking these emotions from voters are a key strategy to manipulating voters into a desired behavior. Sometimes the goal is to interest voters in campaigns or to gain votes. Positive ads typically focus on the own candidates campaign while negative campaigns usually focus on the opponent (Brader 2006). In a study by Khan (1993), it was found that 65% of ads are candidate oriented while 35% are negative and opponent oriented. When negative ads focus on the opponent, they

After watching the political ad entitled, “Trust,” I certainly do feel as if a fallacy is present in the ad. As a result of feeling a fallacy is present; I do find that this is an unethical approach for a television ad. I feel this way because this ad presents an error in reasoning. For instance, just as other classmates have already mentioned in the discussion post; I too feel as if an invalid analogy fallacy is present, (Lucas, 2015). I came to this reasoning, because of the simple fact that just because Dr.Wehby is a good surgical doctor, it does not automatically mean that she would be a good senator and that she will always do the right thing just because of the one instance that is presented where she did. Moreover, I also feel that this

Turnout can be simply defined as “The percentage of voters who cast a vote in an election”. Several researchers have worked on turnout in the election according to Ansolabehere and Iyengar, (1995) Negative advertising decreased planned to vote for the attacker and resulted in lower turnout (Ansolabehere et al. 1999; Garand and Graddy, 2001; Goldstein, 1997). Negative campaign has lower turnout impact (Brooks, 2000). The positive campaign helps in turnout (Brooks 2006). Negative advertising reported slightly higher turnout for a respondent who saw one or two negative advertisements (Clinton and Lapinski, 2004). Large negative campaign link with higher turnout rates (Djupe and Peterson, 2002). Higher negative advertisement resulted in higher

As professional research journals and articles were not found, my research is based on "television facts" from the Internet and pure analytical observation and comparison of present-day television commercials.

Election Campaign Any candidate will need a strong financial support to run for office in Texas. Sometimes, candidate may not win the election even after spending a lot. That means election victory does not only depend on spending, it depends on right party selection and popularity or recognition. In 2016 general elections for Texas Senate, “Juan “Chuy” Hinojosa got elected with 131,973 votes spending $435,471.91 total i.e. $3.30 per vote, whereas, Brandon Creighton got elected with 239,640 votes spending $93,194.21 total i.e. $0.39 per vote” (The Texas Tribune). According to me, a candidate must have investment of minimum $500,000 to run for office.

Sabya Poudel Prof. Sherry Sharifian GOVT 2306-71426 November 18, 2017 The Campaign The amount that a candidate spends per vote to run for office in Texas is determined by the cash that the candidate uses, the number of vote that the candidate obtains, and the sum of money that the nominee raises to fund the campaigns. According to the analysis by the Texas Tribune, no amount of money can guarantee an election victory. One of the challenged offices in this state is Texas house of representative. From the analysis of the Texas House of Representative race in 2016 general elections, it can be seen that Jhon Kuemel with vote 53,852 votes after spending $128,085.28 translating to $2.38 per vote is the winner as compared to Wayne

Around 95 percent of American households have a television, and with that 95 percent the average american home will have at least one television turned on for around 7 hours according to the group TV-Free America. They also state that a child will watch around 20,000 commercials a year. But that is just commercials there are also posters and ads on the radio as well, meaning that you cannot escape the overwhelming amount of advertisements out there. Not only are there thousands of commercials being seen each year, but also there are certain ways as to how these commercials are designed and delivered. We give these very little thought but the companies slogans seem to stick to us like glue.

Yearly, during political campaign, the candidate attempt to draw as many voter as they can, thus, they are using variety survey channel and social networking to find out what voters need and expectation, as well as absolutely exploit mistakes of predecessors and competitor. Through the campaign, all slogans, picture, banner etc. are about promising for a better life and equitable society coming. The candidate cleverly using their words to touch people’s desire, express sympathy with voter’s problem and make them believe this will be the best and only one can solve it. “During the election campaign be aware to say what voters can remember.” (Eugene McCarthy)

A picture is not worth a thousand words, it is worth a million. Promotions with pictures have appeared since advertising was conceived and they are still utilized today. In addition to the fact that they are less expensive than different commercials, yet in addition, they are exceptionally compelling. Ads are declarations of stock available to be purchased in daily papers, magazines, and so on. What individuals don't know is how much idea really goes into making an Ad since you may just have a basic picture with a logo, however, that one picture can give an awesome ad to the stock being sold. When I say incredible ad, I mean the photo or configuration demonstrates to the viewer something that isn't recently observed by the exposed eye;

The campaign: SLO #2 To run for the office the Texas candidates has their own limits and the expenses they cover throughout the campaigns. The outcome of the campaign is unsure how much amount of money was spent per votes. Not every time the campaign spending more amount of money has an outcome victory. According to the analysis of 2016 general elections, some spend 61.52$ per vote while some spend around 0.12$ per vote. In Texas race last year too, there were not much differences of final win of vote between $29.12 per vote and $15.75 per vote. According to Texas Senate and looking for my district budget, I would take the budget of 85,000- 92,000.

Many things about political advertising has changed since 1952. If Barack Obama's on-screen demeanor was as stilted and wooden as Dwight Eisenhower's in 1952 he probably would not have been elected. In 1952 no one expected the presidential candidate to perform well on television. The Kennedy Nixon debate in 1960 change that forever. From that moment candidates were also spokesmen for their campaigns. Although the style and the length of the political advertisements have changed, there are a number of themes which form the basis of political ads from those early days to the present present. Candidates try to introduce themselves to the public. They seek the endorsement of prominent people or they are tarred by association with others. They tout their records. The two dominant issues are national security and people’s standard of living, which focus on economy and taxes. Rather than selling a consumer product, political ads try to sell the voter a candidate.