Pop Chips : Katy Perry

The image grabs people’s attention because individuals want to sleep like the woman in this ad. The green and purple colors used in the ad correspond with the product’s packaging. The different shades of purple evoke a calming mood. The woman in the bed is in a curled up position with the light of the moon barely coming in through the dark curtains onto her and the bed. Her face shows an emotion of contentment. The way she is sleeping on the bed is a representation of how a baby sleeps in a fetal position, which related to the “Sleep like a baby” text at the bottom. Since the written text is not bolded or colored in anything unusual, it too, is calming. The words following “Sleep like a baby” are soothing and encouraging to people who are interested. The big white written text used as the central value is a simile. When babies are sleeping they are generally in a deep, hard, restful sleep- a sleep many adults long for. Also, the medicine bottle indicates the berry flavor, so the purple and green colors also represent berries. The ad also shows the two dispensing options of this sleep aid medicine- pills or liquid. Many have taken Vick’s medicines, NyQuil and DayQuil, therefore they know it is a trusted brand (“Vicks ZZZ Quil FAQ”), even though some may be hesitant to use an over the counter medication for sleeping. ZzzQuil comes from the well known and trusted brand, Vicks, shown on the bottom left of

In most commercial advertisements on television, women show more skin than men. Commercials use women to sell sex because it attracts more attention than men showing their bodies. For instance, Britney Spears, a singer whom many teenagers admire, appeared in a music commercial for Z100, the number one radio station in New York. Z100 promotes commercially hot music in modes such as pop, rock, and R&B. In Z100’s new commercial, Britney Spears is wearing a beige outfit consisting of a tight tube top and small shorts that accent her chest and buttocks. After talking for a moment, she starts dancing with her back facing the camera. Viewers are visually drawn to the shape of her body. As spokesperson for Z100, Britney Spears is being used as a marketing tool to attract men and increase ratings. Z100 could have had a popular male in its commercial. Instead the company’s executives chose a popular woman known for her hourglass figure because men prefer to look at young, shapely, nubile women.

What seems to be the most attentive layout of the ad is the rock star side of the man in the image. The rock star has long black hair, black makeup around his eyes, no shirt, lipstick kiss prints all over his body, stud necklace and bracelets, as well as a huge fictional guitar with three necks on it. One of the necks is a normal six string guitar, the second is a twelve string guitar, and the most unbelievable of the three is a saxophone. Hanging on one of the necks of the guitar is a girl’s bra. This part of the advertisement is the most important to the value and attraction of the ad. Since the ad is in a pop/rock culture magazine, this would be an obvious attention getter that would stop many of the readers of this magazine.

Popchips is a chip brand who claim their chip is a healthy snack. Popchips claimed that they do not use any flavor enhancer, no added preservatives, no fake flavors, and no synthetic colors. Their product use all-natural ingredients from non-GMO sources (Faq). This particular ad created by Popchips used a bright red color that brings the audience’s eyes to attention. The ad is divided into three sections. The top section writes “less guilty, more pleasure.” Three stacks of potato chips at different height are in the middle of the page. An enormous “100 calories” laid behind the three potato chip stacks. Below each stack is the names of chip types including: fried chips, kettle style chips, and Popchips. Underneath the names are short nutrition facts of the chips. The bottom section depicts a short description of Popchips.

The Cover Girl ad from March 2011 includes a picture of Queen Latifah in a beige like colored background with her green eye shadow on. Queen Latifah has small brown eyes with very long and luscious black eye lashes. She has a big and beautiful smile with shiny white and straight teeth. Queen Latifah also has a nice pair of small, gold, round dangling earrings in her ears. The word “Cover Girl” is displayed in big and bold green letters across her forehead, all to help improve her the way she looks. Queen Latifah is written in small green letters underneath in the right-hand corner right underneath the word “Cover Girl”. This picture of her is from her head to her shoulders, just enough for the viewers to focus on Cover Girl’s product, which is the makeup. You cannot really tell what type of shirt she is wearing in this photo but the little piece of frill coming off of her shoulder matches pretty well with the whole color scheme of the ad. She also has her hair pulled back into a long pony tail to also help show off their product even more. This advertisement by Cover Girl effectively uses logos, ethos, and pathos to convince the viewers to buy Cover Girl products.

The commercial also tries to appeal to middle-class people as the spray is inexpensive and smells good. While, relating to the middle- class individuals it also seems to portray of regular-looking people. This therefore, makes the commercial look natural and realistic to the viewer, while attracting their attention. The framing of the image directs your attention to “Susan Glenn”, as if she was the only character in the commercial. The lighting around it predict her as if she was an angel, and no one was better than her. For example, in the ad she is seen floating across the street with firework sparks around her, like a light to a shadow. You can tell the love that he had for her, especially when he says, “not a girl, but the girl”. The bathroom scene at the end with the narrator, displays a feeling of sadness around it, as well him also being alone.

In 2012, after famed Ashton Kutcher’s Popchips ads were pulled and deemed as racist, Katy Perry became the new face of the company. She is a young, hip woman who appeals to people of all ages. Fans of her music, the younger generation, anyone who is counting calories or concerned about the ingredients going into their food, and anyone who loves potato chips, are amongst the variety of consumers. This ad uses four bold colors; red, purple, black, and white. The red background is complementary to the purple workout ball, purple headband, and the purple highlights in Ms. Perry’s ponytail. She is wearing black workout leggings and a white with black polka-dotted sports bra. Red is energetic and exciting, powerful, and bold. Purple associates with royalty which creates an impression of value. Black denotes strength and authority. White symbolizes purity and goodness. Together, these four colors are powerful.

In this celebrity endorsed PSA by the Candie’s foundation, features a young actress by the name of Bella Thorne, she has been featured on the Disney Channel and Candie’s TV commercial. She is also well known amongst the targeted audience: teen girls. Candie’s is a well-known junior clothing brand exclusively sold by Kohl’s department store. June 2001, Candie’s launched a non-profit foundation called the Candie’s Foundation. It was founded on the mission to educate young teen girls to think about the devastating consequences of teen pregnancy. In this particular PSA it starts out with a powerful message in bold white uppercase letters, “YOU’RE SUPPOSED TO BE CHANGING THE WORLD… NOT CHANGING DIAPERS.” (Candies Foundation n.d.). The advertisement relevant to teen girls because the PSA uses all three appeals (the celebrity endorsement, the impact of the words, and the statistics) and by the teen being exposed to the PSA the girl will think twice before getting pregnant. The purpose of the ad is to educate girl to not get pregnant at such a young age because they have a bright future ahead of them. Whoever created this advertisement used all three types of rhetorical appeal: Ethos, Pathos, and Logos.

In the Cover Girl commercial, they use Taylor Swift as a credible women who is a famous singer. The commercial is providing a persuasion of saying since Taylor can wear this make up and look flawless, everyone else can by buying this product. The Chanel billboard does not have credibility to a celebrity such as Taylor Swift in the Cover Girl advertisement. However, the woman on the billboard is shown with beautiful skin from the makeup that the audience is persuaded to buy this

In the ad there is the custom of bright colors that is used in a soft way lot to get some kind of interaction and effect with the audience and the product itself because it “confirms that purchasing intent is greatly affected by colors due to the impact they have on how a brand is perceived”(Ciotti) meaning “colors influence how consumers view the "personality" of the brand.” (Ciotti) And from the looks of the personality of the brand it was known that Cover Girl has been out for a long time and knows what makes it a popular makeup brand that has made color affects a big part of their brand they used in their advertisements and

It too, has a patriotic look to it with the reds, whites, and blues which is an engaging look for audience members to notice their cereal box. The women notice the U.S.A. colors which again is an attractive look for most people because it is our country's colors. However, once the women are already attracted to the colorful box as a whole, that is when they begin to notice the separation of colors with specific health facts that draw them in even more. Special K has a light and subtle color along the whole box with “red berries” written in darker red, “fiber” highlighted in green, and “taste” highlighted in blue. If a woman is trying to lose weight, all the seperate colorful health facts is what will draw her into purchasing the cereal because they instantly want the gratification of knowing they are making a healthy choice like the advertisement tells them they are. They all draw effect on the important health benefits in hope to result in customers choosing Special K as their “healthy and tasty

Advertisements are everywhere these days and can be extremely annoying. They will try and get people to buy anything from food to cars and everything else in between. Advertisements have also started to rely heavily on the sexual elements to sell its products. An example of this advertisement would be the ad for Carl’s Jr. or Hardee’s. In this ad, it features Paris Hilton standing in a very seductive way holding a cheeseburger. She takes up half of the ad while the other half is of the actual product with some text. Carl’s Jr. started these racy ads back in 2005 and are known to feature models in bikinis in their advertisements to try and attract younger men. This advertisement heavily relies on sexual appeal to sell its products by using a very sexy and provocative Paris Hilton and using double entendre in its text.

Firstly, the visual is attractive and eye-catching because the use of colors is strategic. The advertisement on Saks Fifth Avenue portrays a lady in a polka dot dress, composed of black and white, with a piano in the background. Moreover, there are writings on the picture with “Saks Fifth Avenue”(Advertisement) in bold large fonts and the location of the shop at the bottom. A shallow interpretation of the advertisement will be that it represents a clothing line for simple yet outgoing ladies. This plays an important role because, if the colors used where both dull, then neither the lady nor the writing will present conspicuous. As a result, since both colors used were extreme, it brings out the important information printed in white very clearly. Likewise, the white and black color displayed suits the theme of the advertisement. It brings out the purpose and elegance in

From pop star sensation to fashion icon, Lady Gaga has influenced pop culture in many ways. After her 2008 hit single “Just Dance” the singer quickly gained fame for her unique techno pop music. From there on she has acquired a huge following and quickly took over the world of pop music. The singer then used the newly popular twitter website to tweet to her fans. She encouraged them to love themselves, spread positivity to one another, and most importantly funded her Born This Way Foundation in hopes of helping bullied victims. Not only did she use her music and social media account to influence her fans, she also made a broad fashion statement to motivate her fans to be weird, different, and unique. Many people still remember her famous meat dress she walked the red carpet in, while others reminisce on all the outrageous outfits she’s worn over the years. Over the last nine years, this pop star diva continues to top the charts with her music, spreading kindness, and walking the streets wearing memorable outfits.

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her