Pop Chips : Katy Perry

is exactly what Pop Chips is trying to convey in its advertisement. In today’s world, it is hard to tell the real things from the fake things especially with all the different advertisements. The company called Bloomberg published this Pop Chips advertisement on September 6, 2012. They created it because the first celebrity endorsement with Ashton Kutcher had failed. The company decided to try again with the more bubbly personality of Katy Perry. The background, chip bags, and Katy Perry’s dress are

“Nothing fake about ‘em,” writes this ad for pop chips, yet everything about this ad is fake. The bright blue colors that are calming and inviting; The celebrity Katy Perry who is used as a symbol of fame, attractiveness and wealth; The sexually insinuative joke serving as an attention-getter. From the bright blue colors and cheesy tagline to the famous Katy Perry and her very real potato chips, every aspect of this ad has been carefully thought through by expert advertisers who know how to manipulate

to attract their customers. Popchips, for example, is a healthier, lighter version of potato chips. Instead of fried or baked, they are heated in a pressurized chamber and then quickly released, which makes them “pop”; hence the name. There are many different flavors of Popchips available and each of them has their own advertisement. All of the ads have one thing in common; the endorser, Popstar, Katy Perry. She automatically has fans grabbing bags off the shelves as quickly as they are stocked. The

Some advertisers find themselves successful in their goal, while others may fail miserably. One of the successes in persuasive advertising is the “Popchips” chip brand ad campaign featuring Katy Perry. Found in a Hollywoodreporter article from August 29, 2012, we see Katy Perry advertising the healthy barbeque potato flavor of Popchips. The pop-star is flexing, dressed in workout clothes, holding two bags of Popchips in each hand; the caption: “love. without the handles” is featured at the top along

them." Thus, the creativity that this store has in creating baked goods that are one of a kind is a way to make all customers feel special. For instance, the bakery offers such classics, such as chocolate chip cookies, cupcakes and brownies; it also offers a range of unique treats like cake pops, Nanaimo bars, cookies and cream bars, foxy bars, cranberry

acrylic nails maybe a better option. This is because they tend to be sturdier, and more resilient than gel nails. Stiletto Nails - What are Stiletto Nails? Stiletto nails are extensions that are long and pointed in appearance. From Rihanna to Katy Perry, many celebrities have experimented with the stiletto nail trend. This style is bold and daring, and sure to make you stand out. - How are Stiletto Nails Achieved? To create stiletto nails, acrylic is generally used over gels. This is because

By Felicia Jin ABC^2, Make-A-Wish and Chinese clubs sold Valentine grams and treats Feb. 9-13, bringing the “sweets to sweeties” and funding for good causes. The gifts were purchased during the week and distributed to classes today. ABC^2 (Academically Better Children’s Club) held a bake sale for the first time in the Main Hall and will be donating their proceeds to the St. Jude’s Hospital. “It’s hard to say how much money we’re trying to raise because it’s our first time, but we’re hoping for a