Pop Chips : Katy Perry

A lot people think that if Katy is eating these chips they must be really good and that they should eat them too. According to Millward advertisements, last year nearly 15% of advertisements contained celebrities, so having someone as popular as Katy in your ad you are going to stick out above nearly 85% of the other advertisements. What may surprise you is the color blue, to most people its a mellow color and maybe someones favorite color, but what advertiser are doing is using a color that is associated with the feeling within the mind and body. The color blue symbolizes trust,loyalty,wisdom,confidence,intelligence,faith,truth,and heaven. The place Katy in the picture fitting in with the background to show confidence and symbolize her leadership. They contrast the colors to make it look like Katy is looking up to a special place like heaven. Heaven can be very different for people some people may think that it is a place of happiness and endless joy and others may feel like its a place for only certain people and Katy Perry isn 't the holiest of people. The blue in the ad also points to heaven and goes along with Katy looking up as if she is looking into the sky at heaven. “Im not into phonies, good thing theres nothing fake or phony in pop chips, they only take like they’re bad for you” says Katy. This statement is a very important one because it is saying a lot to the audience about their product and how there is nothing fake in their chips yet they taste like