preview

Porsche Exposed

Decent Essays

1) Do you believe that Porsche’s management is appropriately concerned with stockholder wealth? Does Porsche’s ownership structure work to the benefit or detriment of public shareholders?
Although Porsche is publicly traded, the company is controlled by only two stockholders, the Porsche and Piéch families. As the quotation by Holger Härter makes clear, the two families hold exclusive shareholder influence over management. An interesting point for class discussion is whether the families actually ever exercise these rights. It is not clear from the information or evidence presented that they influence or direct current management headed by Dr. Wendelin Wiedeking. They may simply agree with current leadership and therefore remain quietly …show more content…

The objective would be to match dollar cash inflows from US sales with dollar cash outflows in US dollar debt service (principal and interest). Porsche has chosen not to use this approach most likely because it does not “do debt.” The firm has not needed debt to finance its operating activities and investing activities under the current management team (since 1993), and it also does not philosophically believe in using debt (see page 5 of the case). A good point of discussion with students, however, is that a company does not necessarily need debt to use debt. The benefits of leverage are well known, and although many successful companies today do not choose to use debt (Intel, Dell, Exxon-Mobil, Microsoft to name a few), this does not necessarily prevent Porsche from revisiting this judgement. The benefit of using a financing hedge like dollar-denominated debt is that it would take less active management and would not require a major outlay of capital out front like currency options require (option premiums).
Current Strategy. The company has been hedging the US dollar long position by estimating its annual US dollar sales and hedging that exposure by purchasing put options on the US dollar (the right to sell US dollars for euros at a specific exchange rate). The company has been purchasing these options in what it refers to as a “three-year rolling hedge” in which it hedges expected US dollar sales three years out

Get Access