Porsche Marketing Case Study Essay

696 Words Oct 13th, 2013 3 Pages
1. The buyer decision process of a traditional Porsche customer starts with the consumer’s recognition of a need for the product. In this case it is the need for a new car. The Porsche marketers look to those needs that consumers look for in a car and find out what brought previous customers to their product so they can satisfy the needs of the new customers searching for their next car. After deciding the need for a car the consumer will potentially indulge in further research towards the options available. This can include searching on the Porsche website, looking through ads of their products, or even going to the dealerships to gather more information on the car that they may want. After researching about the Porsche cars the consumer …show more content…
Many who buy those cras expect that it will stray away from that special Porsche feel but come out very surprised and say that it runs like a Porsche more than an SUV

3. Cultural factors can explain why Porsche sold so many lower priced models in the 70s and 80s. The high values that Porsche upholds, deeply influences the consumers behavior. When people in this time saw someone driving a Porsche, they saw the high-class luxury lifestyle and had a desire to be in the same position that they were in. When Porsche came out with these lower priced models consumers wanted to jump in on this lifestyle that the rich were living in. These cultural factors led consumers to want to purchase the low priced Porsche.

4. The positive attitudes toward a brand like Porsche are developed by social factors. People who buy a Porsche get that sense of feeling that they are successful and are apart of a higher echelon of the social totem pole. The negatives that come with this brand of Porsche is that it gives an exclusive feeling to people and that not everyone can have the opportunity to fly around town showing off their high class Porsche. Porsche can change consumer attitudes by giving off a more family oriented vibe to their cars as well as continuing to produce the high level, upper social status to the car.

5. The role of the Porsche brand name plays a huge factor to their buyers. When a person thinks of a Porsche, some words

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