preview

Porter's Five Forces Model Of E-Business

Good Essays

Question 1 E-Business and the internet allow for businesses to reach large sections of the population. It has changed the way we conduct business. It has impacted the way consumers make their decisions. The internet has enabled long distance purchasing as there are no geographical barriers. This is very evident from Zappos.com one of the first companies to take advantage of this. There are many ways in which E-Business can influence competition. To understand how an organisation influences the environment it is operating in, Porters five forces model is used. In E-Business the forces are as follows. See figure 1 below. Competitors- As entry into the online retail market is easy this has resulted in many new online competitors such as Amazon and Asos. Due to the nature of E-Business it is very …show more content…

The company started to keep its own inventory. They also purchased retail stores. Along with this Zapposs.com also maintained the traditional “Drop-Shipp” approach with some of their partners. The joint campaign was definitely an innovative inclusion in the value chain of the company. Another significant step of the organization was the contract with UPS. In that contract Zapposs.com allows UPS to manage its inventories. It was a big step that made the company’s delivery system more efficient as UPS had a lot more capabilities and resources. As a result this allowed customers to receive their products at the quickest possible time. In order for the organization to provide even better services they decided to establish their own distribution centre in Kentucky and they incorporated their self-developed software to receive orders, tracking inventories and also deliver goods to the customers. Their distribution centre was an inexpensive one and it was also very close to the location of UPS. In both ways it assists the company greatly as it enhanced their self-distribution competencies and also improves their delivery

Get Access