S/ID- 21034681 2nd January 2011- Markets and Strategy Assignment Title- CW 1 Review of Srilanka tourism’s operating environment and Trends in Key economic variables within targeted countries. Content Section page 1.0 Introduction 2 2.0 Five forces in tourism 2 3.1 Rivalry 3.2 Threat of new entrants 3.3 Threat of substitute 3.4 Bargaining power of buyers 3.5 Bargaining power of suppliers 3.0 Review of Trends in economic variables 5 3.1 operating countries and segments of …show more content…
Europe being the main market segment for Srilanka, due to economic conditions there Is a growing tendency to travel within the region. Intra regional and domestic travelling is a clear substitute. Lake district in Uk, Croatia, Catalonia in Spain, and Mediterranean cruise ships are substitutes . Following chart indicates how the German Domestic travel has increased over the years. Trends in German domestic and outbound travel,2000-06 source: German travel – Monitor, IPK International. 2.4 Power of buyers . Power of buyers are high. Tour operator can be identified as the main buyer of the product .with the series of mergers and acquisitions, today few tour operators control most of the selling outlets. Further they are also In a position to centralize purchasing for the entire brand in all European countries. Eg-Kouni . A common complaint by hoteliers is that if the requested price is not given , tour operator has the ability to take the clients to another destination . Tour operators identify new destinations with low start-up cost and compete with existing destinations which are then forced to lower the price. 2.5Power of suppliers There are 3 As widely discussed in the tourism industry and the same can be considered as suppliers. Attractions, Amenities and Access. Attractions are natural or manmade features . Owners of such property should be willing to open such places for
Military defense contractors like Lockheed Martin, Boeing, Raytheon, General Dynamics, and the lesser known United Technologies Corporation take a tremendous amount of criticism for their supposed contribution to military conflicts. This is of course an understandable sentiment for people to have regarding these companies. These arms manufacturers traffic in military grade weaponry to various countries that can then go on to use this equipment to do harm. United Technologies Corporation, the obvious subject of this paper, has recently faced harsh criticism, and even legal ramifications, for selling military equipment on the Asian market. The reasoning behind this criticism comes from the fact that selling arms to these Asian nations could
Assuredly, our business will be offering some specialty product and service. Our competitive strategy is differential. We are different from other companies because we are specializing in an online service that other companies don’t have. Companies like Pbteen and Dormco are very limited on their service because they only provide a certain amount of diagrams. Our company provides the actual size/diagram of the room in which the students are living in. Additionally, our company’s product/service that we are providing is different from your competitors because no other company offers all college students a kit that provides all the essentials at a special discounted price. Furthermore, our business will act against each of the Michael Porter’s five forces by offering a variety of products and services.
I was once asked, if I thought the decision to reorganize of the state was right. Specially taking about creating the JDOC command structure, I said, “who else is going to do what we are doing?” The job of domestic operations has always been an additional duty, with very little time for planning or preparing for upcoming events. We are a reactive organization and I can see how that can kill us in the end. Our focus in the past 15 years has been on how prepare to go to war, which is our federal mission, and we have forgotten how to take care of our citizens in our own back yard which is our state mission. This reorganization has forced us to look to our left and right, and view the Oregon National Guard a one force both Army and Air. We as an organization are learning each other’s capabilities, strengths, weaknesses, and how we can better support each other in the
While Target is grappling with the immediate issue of eliminating “show-rooming” in their stores, the more pressing issue is, evolving their business model to fully exploit e-commerce to maintain a competitive advantage (Kinicki, 2013). Analysts estimated that customers would spend $1.4 trillion online in 2015 and yet, as late as 2011 e-commerce only accounted for approximately 2% of Target’s overall sells (Kinicki, 2013). Therefore, Target’s management team must create and execute a strategy that enables Target to adjust to changing customer purchasing patterns, significantly increase internet sells, and lower operational cost (Kinicki, 2013).
The global economy and closely tied emerging socio-factors continue to cause a decline in demand for soft drinks. This paper will utilize Porter's Five Forces Model and the PEST analysis to determine whether or not these external pressures have created an attractive industry (NAICS) and what barriers exist.
Sri Lanka has a most attractive biodiversity, heritage, culture, environment, wild life & climate for attracting the tourists. Also there is very valuable point in the Sri Lanka which is important to tourism related activity; tourist can travel to any place of Sri Lanka within maximum 24 hours. It is help to increase tourist arrival in Sri Lanka. 2011 Sri Lanka recorded 855,975 arrivals (Sri Lanka Tourism Development Authority, 2011). After 2009 after the gone 30 years war, Sri Lanka is achieving highest contribution for local economy trough tourism relation activity. All governments have identified that tourism industry is a most valuable drive for Sri Lankan Economy. Therefore they are giving more weight for that tourism industry’s development project. This incidence is most important for the all local community, organization, person who is engaging or part of the tourism industry. Sri Lanka at present new economic era is in a fast post-war recuperation way, and also Sri Lanka tourism industry is on thriving hurriedly. According to recorded statistics about the tourism industry, this sector`s contribution to the economic of the country`s GDP has increased from 2.7% in 2009 to almost 3% in 2010, this occurrence is remarkable and turning point to Sri Lanka tourism industry also country’s economy (ICRA,
Porter five forces is model that is used to analyze competitive strengths of company. It is used to analyze strengths of company. It also provides identification of industry competition. This model analyzes five forces for analyzing competitive intensity of company. This model allows organization to take steps by considering its strengths. It allows organization to reduce its weaknesses. It provides control of competitors in the same in the same industry. This model is used to analyze that whether products of organization have opportunity to increase profit or organization or not. Janet should use this model for developing appropriate strategies in order to increase its market growth.
Nowadays, five forces by Michael Porter can be analyzed to when discussed about competition The following are the forces of port services industry especially in Indonesia based on Porter five model competition:
In Sri Lanka, tourism industry is one of the fast developing industries of the economy with average annual revenue of US $ 500 million at present. Tourism industry is the sixth major foreign exchange earner in Sri Lanka. The industry provides the employee opportunity more than 125,000 persons. Currently, nearly half a million tourists visit the country each year. Sri Lanka has attractive greeneries, exotic sandy beaches, historical artifacts, better climate, and spectacular landscape in the highlands, a rich biodiversity and friendly and welcoming people. These attractive and the unique opportunities will be exploited to grow the tourism industry as a main growth sector in the development of the economy. The government’s vision is to convert Sri Lankan tourism sector, by 2020, to be the main foreign exchange earner in the economy; position Sri Lanka as the world’s most precious and greenest island and attract high spending tourists while protective the natural habitats, country’s cultural values and
The Five Forces was first described by Michael Porter in 1979 in a Harvard Business Review. The model is divided into 5 categories; Rivalry of competitors, Suppliers, Buyers, Substitutes, and Potential entrants (Walker, G. 2009). The Five Forces framework explains the average prices and costs of the industry, and therefore the average industry profitability the company should beat. The Five Forces analysis answers key questions such as what is going on in the industry or what matters for competition (Magretta, J, 2012). It jointly determines the attractiveness and benefits of an industry competition (Porter, M. E. 1980). The model shows how the trends will affect the market’s competition, which industries should a company compete in, and how they can position themselves for prosperity (The Five Forces, n.d.). The purpose of the Porter Five Forces is to help companies face these potential threats so they can become more successful in creating strategies to neutralize them (Rice, J. F, 2010). Michael Porter’s model directly tells how the market industry
Five Forces Analysis assumes that there are five important forces that determine competitive power in a business situation”.
The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry
By Robertson Ndegwa Ngunyi 罗伯特 Paper submitted for Ecotourism Final Exam to Sun Yat Sen University, Doctorate in Tourism Management School of Business, Department of Hotel and Tourism Management Professor Liu Yan December, 2009
The objective of this report is to analyze the boutique hotel industry in Sri Lanka and the trends of the industry at present and the key issues likely to change the formation of the industry in the future. Tourism in Sri Lanka has been booming since the war came to an end also the recovery of the global recession also has led to an increase in the number of tourists visiting the country. Therefore the need to cater to the foreigners has led to the growth in the emerging Boutique Hotel Industry. Demand for these hotels is increasing also due to the increasing standards of living of the people in Sri Lanka and also the country being officially declared as “VISIT SRI LANKA” in the year 2011 is also an added advantage
Though this special article, one of the major emerging themes in Sri Lanka as well as the globe is addressed since almost all the countries keep their eye on tourism industry. Through this article, the focus is given to the changes applicable to the tourism business in Sri Lanka due to world economic changes and the institutional decisions. This adds benefits to the publisher in various ways. Discussion of the prevailing issues will attract more readers. Tourism is one of the major emerging themes, as discussions and