Possible Stakeholders

service allowed airlines to start service, and the use of airport infrastructure has been the source

value. Example, Business travelers are sensitive to flight times and expect a high level of

To grow a profitable airline, where people love to fly and where people love to

Airport transportation is one of the most crucial components of the transportation system. Annual passengers enplaned generally

The final strategic issue is customer service. With such low switching costs, customers can easily find other airlines with which to do business. In today’s economic climate consumers are hunting for the cheapest price, unless loyalty can be developed through quality customer service. These areas for attention include on-time arrivals, safety image, and bag handling.

Airline industry is an industry that provides a unique service to the customer, which is there, is no other industry or substitute that can beat with the airline industry efficiency. The airline industry efficiency here is about, how an airplane can serves the customer during their journey with that airline company and how the airline company can help the customer to arrive at their destination place on time. As we know, airline industry is unique because it is one alternative way that often choose by customer to arrived at their destination more earlier than if they used other transportation or alterative to go somewhere. Many companies used these Porter’s five forces analysis to analyze the level of competition in the

competition than in the past and need a strategic plan to remain competitive. As a part of

The stakeholder theory is a theory of organizational management and business ethics that addresses morals and values in managing an organization.[1] It was originally detailed by R. Edward Freeman in the book Strategic Management: A Stakeholder Approach, and identifies and models the groups which are stakeholders of a corporation, and both describes and recommends methods by which management can give due regard to the interests of those groups. In short, it attempts to address the "Principle of Who or What Really Counts."[2]

Fulfilling the required service quality for passengers’ is one of the value adding assets for airlines business in the

Reduce and monitor air freights – Since these airlines are frequent flyers reducing the load on the aircraft. It would also improve the flying experience, especially through

Safety of the passengers would ensure that business transactions are held without any form of panic more so amongst different countries.

International expansion is one of the main motives of the airline industry in the present market. Every airline wants a growth in their 6th Freedom traffic potential. 6th Freedom traffic is where airlines can carry passengers from one foreign country to another foreign country while making a stop in the airlines country of origin. For example, Air Canada is can operate a flight from India to USA if there is a stop in Canada. This will be really helpful for the customers because there travelling time will be less and there will be less connecting flights to take and the airlines can offer customers tickets at a lower cost because the airlines operating cost will be reduced because of this system. Since 2010, Air Canada’s 6th freedom traffic revenue rose by 75% and that is approximately $250 million US Dollars. And

Strengths: 1. Huge number of existing customers, and rapidly growing potential customers 2. Very stable domestic market with increasing routes and flights 3. Based on comprehensive airlines transport management systems and relatively harmony society, there are few issues related to security 4. Steady economic growth which would contribute to customer purchasing power

Airline own or long term lease contracts on key facilities (eg. terminals) • They offer favorable terms for usage airport.

When airline industries has a good reputation in both international and domestic markets, quality service and the age-old Goodwill that has still kept it alive in the interests of the rescue operators.