Pottery Barn (PB) has a user friendly and appealing website. Upon arrival, the customer has a main page with a display of PB’s products in real life settings. Across these scenes are the deals associated with the main product. Today’s example is pillows on sale for 25% off. The website shows the pillows in use on a couch in a living room. This is comparable to walking into PB and seeing the pillows on sale, place on a couch in a living room scene with sale signs and tags posted. The consumer gets the same visual of the product in use. Across the top of the page, PB lists links to the different departments in which products may be found. Just like a store map in the front of the store, the website allows the customer to find products easily. PB’s services are also linked on this main page, which acts as a virtual customer service desk. A shopper searching for towels clicks on the BATH link. PB takes the customer to the bathroom page which showcases the sales on bathroom items. The customer has the option to choose more specific bathroom items. The customer chooses bath towels to see PB’s selection. Each set of towels has a section of the next page which shows the price, sale price (if applicable), colors, description, and a photo of the towel. In the photo, the towel is actually placed …show more content…
CB’s website does not offer the same amount or quality of visuals on its website. On its main pages, it offers visuals of room settings, however; pictures of specific products such as towel are just plotted on a white background. This makes the customer experience a difficult time picturing the product in use in his or her home. Something CB offers which PB does not is product reviews from previous customers. Reviews can hurt or help in online shopping; however, a company that shares its reviews seems to earn a level of trust with a customer because of its willingness to be
For the seller, the number of customers that now have access to their inventory has grown exponentially. By setting up a website, anyone from the around the world can shop with
To offer huge quality branded merchandise at 20% to 40% low prices below department stores. Provide one shop buying by arranging maximum house furnishing items (30,000 SKU) and offer superior service to make buying experience and BBBY so pleasurable that they become “word of mouth advertisers” of BBBY.
The Home Depot (Ticker: HD) is the world’s largest home-improvement retailer along with being an American Fortune 50 company. The company operates 2,259 retail building supply/home improvement “warehouse” type stores all across the United States, Canada and Mexico. The Home Depot has over 340,000 team members and is based in Atlanta, Georgia. The average store size is just over 100,000 square feet along with an additional 24,000 square feet set aside for seasonal gardening.
When accessing a website there are certain peculiarities that may enhance or distract from a pleasant experience. If those peculiarities are too great, a visitor is likely to leave the web page without completing the intended objective of the site owner. Toward that end, this paper compares the websites of two similar online retailers Dick’s Sporting Goods (Dick’s) and Sports Authority (SA). Comparisons were made of each company’s home page and product pages. Product pages were of similar items, by the same manufacturer if possible. The criteria used was modified from published lists however since most of these lists are several years old the author has eliminated some criteria that is obsolete with advances in technology and speed and included some criteria that is relative in today’s era of mobility, privacy and security concerns.
I chose Urban Outfitters for the stock I am going to follow. I chose this company because I like the company and like their products. Also, their stock is doing very well. I think this will be a good investment because it is a well known store that makes quite a lot of money. My essay will be all about the history of Urban Outfitters and the basic company information.
Urban Outfitters is infamous for selling clothing and other items that other deem offensive and it has happened countless times. The times urban outfitters did apologize it was broad and defensive.
Seek through an online store and perceive purchases you will want to access and pertain having price cut ascriptions on web. Ascertain with possible wants, a use to attain through wants to accept store base means to ascertain. Search throughout this online store as a means to observe what you understand has reliance and perfection to achieve.
An upgrade to their internet website would allow customers to make purchases online for in-store pickup, local delivery or catering service. The major benefit to technology upgrades will be better customer relationships.
B&H also has entered the digital age. As the company grew, not only they received a lot of customers and tourists, but they maintain an even larger presence online, ranking 13th in TWICE’s Top 20 E-tailers rankings, ahead of GameStop, Sam’s Club, QVC and Staples. (Wolf, 2014)
Ricki Hubbard, she is my best friend, we have been friends for about 4 years now. When we first met we were the youngest people on the cheer team and we weren't close but we were friends, and over the years we are supper close. I admire a lot of things about her but when I think Ricki, I think always happy, always smiling. Ricki is one of the most creative and crafty people I know she is like my personal DIY craft website. I could go on and on about things I love about her but I love that she is always in a happy and good mood and when I'm in a bad mood she always finds a way to make me smile and make me in a better mood. I admire how she pushes through things and gets through things no matter how hard it is or how much pain she is in. Almost
find a variety of items in one store, and often at a lower price. However, the key
Throughout my research, JCPenney's has been losing money because , through a marketing perspective, they have lost their identity. To explain, JCPenneys in the past was a department store targeted for middle income familes. The store promised to display the fashion of the middle class, catering to families. The company sold family products. It was based on the ideal of the family. During its peak, that was craze, a nuclear family, and JCPenneys catered to that craze. As time passes, trends come and go, this was no exception, when a company does not replace their customers, their older ones will die out (also in a literal sense). On top of that, other department stores such has Macy's and Khols, came out offering similar product, but at cheaper
Consumers must feel that they are making the right decision. Physical stores can not only offer a beautiful place filled with all sorts of aesthetically appealing items, but also they offer a social experience. For many, “going food shopping” has become a ritualistic outing. Thus, online suppliers must counter-act this. In order to do so, not only must they somehow lure the consumer in in the first place, but also they must be mindful that the consumers’ experiences must be perfect. This means that they must first engage the clients without having a location and then be sure that inventory and offerings are totally accurate and that no products are damaged in the process. Online suppliers have tried to differentiate themselves and find a niche in offering something that is more “green” and environmentally friendly. Whilst supermarkets can only tell customers to bring their own bags, online retailers not only can say that they are more ecologically friendly, but also offer even more “green” options at a higher cost. Operationally this translates into a massive online experience that needs qualified programmers, designers, product development experts, able to discern the right online configuration needed to convince
* Pricing: The low prices charged in the P-T segment adds to the perception of low quality brand among the P-T segment. Also, B&D faces problem of low profit margins in this segment compared to others.
The Company 's strategy is to increase its share of the consumer book market, as well as to increase the size of the market. The operating strategy is focused on increasing its customer base and rapidly extending its brand. B&N.com has pursued a strategy of focusing on the sale of a broad range of knowledge, information, education and entertainment related products. To be consistent with the goal to be recognized as the most innovative and customer-focused of e-commerce merchants, the web site has been designed for simplicity and to reflect the completeness of its product selection while providing personal and gratifying experiences for customers.