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Presentation Speech : London Olympics Essay

Decent Essays
London won the bid as the host city for the 2012 Olympics on July 6, 2005 in Singapore making London the first ever city to host the Olympics three times. Lord Coe, the chair of the Olympic Committee, and the then mayor Ken Livingstone, headed the campaign for the London 2012 Olympic bid. In Lord Coe’s final bid presentation speech he emphasized the importance of inspiring a new generation of athletes saying, “London’s vision is to reach young people all around the world. To connect them with the inspirational power of the Games. So that they are inspired to choose sport” (Hughes 9). To drive home the point of the importance of inspiring a generation the official London Amber Charles, a gifted 14-year-old basketball player from East London, delivered the bid book in 2004 to the International Olympic Committee in 2004. The use of the child was successful as she represented how London could use the Games to offer a legacy for future generations of children. The official reveal of the“Inspire a Generation” motto happened at a ceremony 100 days before the London Olympics were to begin,, which accurately fits the London Olympic Committee’s theme on how they were successful in winning the bid. While the slogan may not seem important to some, it is truly what the Games become centered around and many initiatives in the UK were structured around it. Overall, the four main legacy focuses of the Games included inspiring the younger generation, economic growth, promoting community
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