Procter And Gamble ( P & G

Procter and Gamble (P&G) and Colgate-Palmolive (C-P) are two of the largest consumer goods company in the world and have been in the industry since the 80s. The companies manufacture and market fast moving consumer goods (FMCG) such as household products, and personal care and hygiene, targeting at various segments of consumers. Among the brands carried by P&G are Downy, Olay, Tide, Clairol and Bounty. Popular brands under C-P are Palmolive, Kleenex, Colgate, etc. In terms of financial performance

Analyzing the Environment (1A) Overview Procter & Gamble started in a smaller setting in the year 1879. William Procter and James Gamble worked as an inseparable unit to create what started as a brand of body soap; Ivory. In more recent years, Procter & Gamble offers more than three-hundred driving brands (i.e. Duracell, Zest, Tide, Pampers, Downy, Pantene, Secret, Folgers, Pringles, Gilette, Puffs, Cover Girl, Oral-B, Crest, Old Spice, Olay, and Bounty to name a few). In more than one-hundred and

2 Procter & Gamble Case Study Contributors: Kyla Porter, Gladys Moreno, Jennifer Peters, Jessica M. Hernandez. California State University San Marcos 2 TABLE OF CONTENTS Company Summary Business Description Company Timeline Company Analysis Business Developments- A Review Discussion of Business Strategies 1. Expanding Their Portfolio 2. Developing Adjacencies 3. Entering New Categories With Disruptive Innovation 4. Growing Share 5. Growing Markets SWOT Analysis Strengths Weaknesses Opportunities

Procter and Gamble is a multinational company that offers a variety of products worldwide. P&G has been in the market for 175 years with numerous and successful strategies that has enabled them to expand internationally over the years. Procter and Gamble has adopted a growth strategy over the years and aimed to improve every consumer’s lives in a small yet meaningful way. Procter and Gamble’s international strategies started with their own values. They based their values on five factors: Integrity

Introduction Procter & Gamble is the largest consumer goods company in the world and sells products under more than 50 brand names. The Procter and Gamble Company is today more familiarly known as P&G in most of the English-speaking world, and has grown from its humble roots as a Cincinnati soap maker to one of the 20 largest multinational corporations in the world. P&G racked up over 76 billion dollars in total sales in 2009. This portfolio is about a campaign that called ‘Thanks mom’ from Procter & Gamble

Introduction The current assignment, is trying to examine the acquisition of Gillete by Procter and Gamble. Both companies were competing in the FMCG sector, but they were not direct competitors. The deal was made in January of 2005 and it was finalized in July of 2006. Procter & Gamble bought Gillete in 57 billion $ deal, making in that way the biggest acquisition of its history. Expanding in that way its brand portfolio, by adding other famous firms, resulting into a total amount of 22 billion

Paper #1: The challenge of maintaining and improving brand management for Procter & Gamble Introduction This consulting paper aims to focus on the challenges of Procter & Gamble in the area of brand management. The topic of brand management is an important aspect of multi-national companies like Procter & Gamble especially in the area of consumer goods. The tasks being encountered by consumer goods companies like Procter & Gamble present the highly complicated business environment characterized by increased

Introduction Procter and Gamble (P & G) is one of the renowned and well-known firms in the world and specifically America and it was originated in 1837.This firm was founded by William Procter and James Gamble. In the beginning, they used to manufacture only soap and candles but as the time passed their growth in business was the remarkable effort. Procter and Gamble has become one of the biggest consumer goods company in the world. Their products are sold in over 180 countries, which include several

Contents Executive Summary 3 Report On Globalization Of P&G 4 1) How did the company initiate its first global business? 4 2) Its Global business activity during the last 5-10 years ………………………………...6 3) What global initiatives the company has taken up currently and in the immediate future? 8 4) Can you suggest any alternative to its given future plan of expansion abroad? 10 5) Due to recent financial meltdown and the continuing recession/ slowdown in some developed

Executive Summary Procter and Gamble is the world’s largest consumer goods company that markets to more than 300 brands in over 180 countries. (Citation needed) The company’s leading market position along with its strong brand portfolio provides it with significant competitive advantage. The company is engaged in producing beauty, health, fabric, home, baby, family and personal care products. In addition, the company’s product portfolio includes pet health products and snacks. P&G’s purpose is to