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Procter And Gamble ( P & G

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Background Procter and Gamble (P&G) began in 1837 when brother’s in-law William Procter and James Gamble, whose wives were sisters, formed a small candle and soap company. From there P&G launched a variety of revolutionary products of superior quality and value. The products include Ivory soap, Tide laundry detergent, Crest toothpaste and Pampers disposable diapers. They also acquired a number of companies to open the doors to new product categories. Today P&G is one of the most skillful marketers of consumer packaged goods in the world and is also one of the most trusted brands. The company employs 138,000 people worldwide with a total sales value of $79 billion a year and serves more than 4 billion people in more than 180 countries. Its sustained market leadership rests on a number of capabilities and philosophies such as: Customer knowledge where they study their customers through the use of marketing research and intelligence gathering. It spends more than $100 million on over 10,000 formal research products every year. It also generates more than 3 million consumer contacts via its email and phone center. They also prioritize real life interaction with customers through their marketers and researchers. Long Term outlook Here P&G takes the time to analyze each opportunity carefully and prepare the best product, then commits itself to making this product a success. It struggled with Pringles potato chips for almost a decade before achieving market success. P&G has
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