Procter & Gamble Case Study

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Procter & Gamble
ADMN 404: Assignment #2
Leah Cohen


Procter & Gamble started in 1837 with William Procter and James Gamble coming together to make and sell candles and soaps. This simple business has since transformed into a global manufacturing, distribution and marketing company providing over 300 brands to consumers. Today, Procter & Gamble is the world’s biggest consumer products company with more than $80 billion in sales. It manufactures and produces a variety of products that feature a high standard of quality, practicality and value.
Procter & Gamble operates by their mission to improve the lives of the world’s consumers every day, by
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External references were also used and information was sought from the Proctor & Gamble Company 2011 Annual Report and the Proctor & Gamble Company website and company profile.


Procter & Gamble was formed in 1837 with William Procter, a candle maker, and James Gamble, a soap maker, who decided to make and sell candles and soaps. By 1879, they developed Ivory soap and established their own laboratory, and by 1935 the company established another factory in the Philippines after its acquisition of the British soap manufacturer, Thomas Hedley & Sons. In January 2005, P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place. At present, Procter & Gamble sells more than 300 leading brands, such as Pampers, Tide, Pringles, Cover Girl, Pantene, Crest, Duracell, Secret, Folgers, Hugo Boss, Mr. Clean, Oral-B, Old Spice, Clairol and Zest. It markets its products to over 160 countries, and operates a total of 115 plants in more than 80 countries all over the world(Procter & Gamble, 2011). Procter & Gamble’s headquarters are located in Cincinnati, Ohio and it employs more than 98,000 employees worldwide.
P&G sells its products primarily through mass merchandisers,
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