Business Analysis : Procter And Gamble Essay

Procter & Gamble Co is an American global consumer goods company. P&G have various products that range from personal hygiene products to household products.

Proctor and Gamble® was founded in 1837 by William Proctor and James Gamble in Cincinnati, Ohio. Today the company is the world’s largest producer of consumer goods with over 300 brands in over 180 countries. The company has a significant advantage over its competitors because of market position and brands that everyone knows such as Tide®, Pampers®, Gillette®, Olay® and many more.

P&G – Procter & Gamble is a consumer product company founded and headquartered at Cincinnati, Ohio in 1837 by Mr. William Procter and Mr. James Gamble. It is now led by Mr. Alan.G.Lafley whom rejoins the company in 2010.

Procter & Gamble (P&G) is a Fortune 500 American multinational company, and a world 's leading consumer goods company. P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G now has 50 Leadership Brands, which are among the world 's best known and which account for more than 90% of P&G sales. P&G entered the Chinese market through a joint venture in 1988. Now, P&G is the most successful foreign marketer in China as measured by market share.

The answer? Yes. In fact, P & G has already taken many steps towards changing and expanding its operations. They have gone global—accessing worldwide markets in the U.S., Brazil, China, Denmark, France, Germany, Israel, Japan, Mexico, Poland, Sweden and Turkey, to name a few. Not only have they expanded their customer base, but in their international markets they promote specific brands in each country that are specific to that region, so as to gain some product recognition in foreign markets. For example, in Latin American a brand of dishwashing soap they offer is Cierto ® and Ela ® feminine napkins; as well as, Lanxiang and Panda—cleaning aids marketed in Asia. Offering brands that customers in each different region are familiar with enables customers to feel more comfortable purchasing those products and in turn, helps P & G establish security in international markets.

The Proctor and Gamble Company is a multinational corporation, formed under the state laws of Ohio, whose principal office is located in Cincinnati, Ohio. The purpose of this company is to produce, manufacture, buy, and sell merchandise that falls into ten main categories: fabric care, home care, baby care, feminine care, family care, grooming, oral care, personal health care, hair care, and skin and personal care. Within these ten categories, the company produces, markets, and sells sixty-five individual products. They used to have a much larger inventory of products, but in recent years, the company went through a streamlining effort, and dropped almost one hundred products that were only making up five percent of their sales so that they would be able to focus on the sixty-five that accounted for ninety-five percent of sales. They sold the products and rights to the products to a number of different companies, through a series of trade agreements and buyouts.

Several threats exist. Company G is a well-established and respected company. Although this is a factor, rival companies eager to capitalize exist. Companies will make product closely resembling Company G’s and may offer at a lower price or with more incentives. Market growth will not be slow and low fixed cost to produce item will decrease rivalry. Since customers somewhat easily and freely switch from one product to another, this will increase rivalry. There are quite a few rivals in the same market.

1. Problems/ Opportunities Executives at Proctor and Gamble are highly ambitious to enter into new and emerging markets, which could act as both an opportunity to increase sales, or a risky problem that could end up causing the company large amounts of money if it were to fail. The strategy Proctor and Gamble used in the 1990s, cutting costs to keep the profits increasing, was a poor strategy that could have caused the company to fail since the retail industry was changing, and rival companies were already causing a slowing of sales to all 18 top brands. The next major problem occurred in the late 1990s when CEO Durk I. Jager introduced expensive new products that never caught on with consumers. During this time, Jager’s decisions also caused share prices to drop 52 percent, which caused tension between the company and its employees as the employees owned around 20 percent

Since its humble beginning as a small drugstore, Merck has placed a large amount of importance on improving the health and well-being of its customers. As drug patents expire and genetic forms of their top products become available, Merck’s strategy is to do the unexpected; instead of raising the price of their older products in favor of patent protected new drugs, Merck focuses on reducing their cost in order to better compete with their generic counterparts. Additionally, Merck’s plan for growth now encompasses a much more aggressive pursuit of new drugs in their pipeline through extensive research. Merck became the second largest health care company in the world after the merger with Schering-Plough in 2009 and has

The company that I selected is Johnson & Johnson and the product I will be writing about is Listerine. Listerine was originally marketed by Lambert Pharmacal Company later known as Warner-Lambert. In December 2006, Johnson & Johnson acquisition of Pfizer’s consumer healthcare division is what led to the manufacturing and distribution of Listerine for this company. The inputs put into making Listerine is Raw Materials, design, and the manufacturing process, with these inputs we will analyze them to see how the effect the production and cost of making and selling Listerine.

When seven people in Chicago died from cyanide-laced Tylenol tablets in 1982, Johnson & Johnson (JNJ) responded in a manner that not only saved the company’s future, but also saved lives (Knight, 1982). JNJ reacted to the shocking news of the over-the-counter drug-related deaths with compassion, urgency and honesty. JNJ aimed at showing the public that the company was as much of a victim as the consumers were, and vowed to resolve the issue and keep the media and consumers involved and aware, as per the company credo (Our Credo; Rehak, 2002). JNJ’s timely response set a precedence by which public relations practitioners would model and businesses would strive to achieve.

PepsiCo is a world leader in convenient food and beverages that manufacture, market, distribute and sell wide variety of beverages, foods and snacks, serving consumers in almost every part of the world. PepsiCo operates under six reportable segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America Foods (LAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe (Europe) and PepsiCo Asia, Middle East and Africa (AMEA). All of the mentioned segments are registered under one symbol “PEP” whose shares are traded on the New York Stock Exchange, Chicago Stock Exchange and SIX Swiss Exchange. Since 49% of PepsiCo’s operations are outside of the U.S. that generates significant portion of the company’s net revenue, PepsiCo selected the currency of its foreign subsidiaries in which they generally operates as its functional currency, which is translated into US dollars on the company’s financial statements. I have found that two major players, PepsiCo and Coca-Cola dominate the non-alcoholic beverage industry around the world. There is tremendous competition within a relatively slowing industry and PepsiCo currently controls nearly 21% of the industry with its Frito- Lay segment alone controls 60% of the U.S snack-food market.

Procter & Gamble is a worldwide-integrated enterprise with linking operations and supply chains around the world. By analyzing the facts today, the true nature of P&G continues to conduct dealings in Latin America, North America, Asia Pacific, Europe, Middle East, and Africa, that boaster high performing economies.

Three countries I choose to be the target markets are Mexico, India, and China; and I recommend Mexico as the entry market for P&G Pampers Division next year. In order to explain the reasons why I recommend Mexico, I am going to compare and contrast the three countries of the status quo in economics, population, health, business climate (trade), and industry macroscopically.

PARKER PEN Parker Pen Introduction In the given paper, the international marketing strategy used by Parker Pen Company is being researched. Parker Pen is a global company which sells products to over 154 countries worldwide. The company became international in the year 1984, experiencing huge profits since then, however, the managers failed to create proper marketing strategies that would have made them compete in international markets with inexpensive products from other parts of the world. The company also failed to retain the best human resources they had, which makes it hard to retain the continuous success in the market. Marketing Miscalculations Speaking about the product policy, one must mark that the company has a variety of