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Product Manager Report for Heinz Tomato Ketchup Essay

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Product Manager Report for Heinz Tomato Ketchup

Paper 1:

I am the marketing manager for the H. J. Heinz Company’s tomato ketchup, which is a spicy, thick tomato sauce. Tomato Ketchup is used for hamburgers, French fries, spaghetti, sandwiches, and grilled or fried meat. . The Heinz company has a long history. The German-born Henry John Heinz founded the company in 1869 in Sharpsburg, Pennsylvania. The company’s first product was horseradish, followed by pickles and tomato ketchup. Through the course of time, the company often changed it names and heads. Today we sell 1,300 products worldwide, do business in 200 countries with 41,000 (2005) employees and have a revenue of 8.643 billion USD (2006). Today, the
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Heinz’s slogan “57 varieties” reflects the diversity of brands of the H. J. Heinz Company. The company markets a wide variety of products that can vary from country to country. Our international market includes the Netherlands, Italy, Canada, United Kingdom, Australia, India, Portugal, Belgium, Venezuela, Zimbabwe, Spain, Russia, and New Zealand and offers other products than in the United States.¹ Examples of product variation are found in the table below:

BRAND DESCRIPTION COUNTRY
- ABC soy sauce soy sauce brand Indonesia
- Bagel Bites frozen snacks USA
- Black Tie Hors D’oeuvres and Desserts dessert and hors d’oeuvres USA
- Brinta porridge Netherlands
- Boston Market frozen meals and side dishes USA
- Catelli pastas and sauces Italy
- Classico premium sauces Italy
- Complan milk food drinks India
- Delimex Taquitos, Tamales, Quesadillas Mexico
- Del Monte Shareholders own 75 percent USA
- Farley’s baby products, United Kingdom
- Greenseas tuna products Australia
- Glucon D energy drinks India
- Guloso tomato taste dishes Portugal
- Heinz Adds Flavour
- Heinz Baked Beans different flavours, for kids
Baked beans
United Kingdom
- Heinz Chutneys flavoured dips India
- Heinz Fridge Door Fit Ketchup larged sized bottles 46 or 64 oz
- Heinz Light 33% less calories Venzuela
- Heinz Organic Ketchup organic and natural ingredients World wide
- Heinz 57 Sauce any steak sauces USA
- Heinz Top-Down
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