Project Charter For Macarthur Incorporated E Investments Venture

We recommend investing in the Web-Based Customer Portal. The expected high financial rewards with net present value of $346K and 41% IRR within five years (see Exhibit 1) are the main motivators. Based on our market research, we believe the high revenue would come from an expanded customer base, increased order frequency/size and reduced costs. Going beyond the financial rewards, the strategic impact of the project is not only to increase our penetration rate and customer service quality in the short run, but also to enhance

E-marketing is virtually conducting marketing activities through interactive computer-aided systems. Indeed unheard about two decades ago, this sufficiently new field has interested lots of organizations around the world. Enormous multinational corporations, government agencies and other different enterprises have come to position e-marketing as an essential strategic tool.

Customers demand a simple and easy way by which to conduct online transactions and it is imperative that all transactions are conducted in a secure manner. While ABC maintains a web site with product lists and descriptions, it does not currently allow for purchasing to be done online. This functionality must be integrated with our current web site to allow for secure purchases to be made. Additionally, new online marketing functionality must be considered in order to target existing and potential customers through methods such as e-mailing lists, promotional advertisements, and loyalty discounts.

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Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

E-Business: is a useful means to extend business efficiency via internet- based application. It promotes faster information, operational efficiency, expands firm’s market share (Mohamad & Ismail, 2013)

E-commerce was introduced forty years ago and, continues to grow with new innovations, technologies and thousands of businesses entering the online market each year. The user experience, safety and convenience of e-commerce has enriched exponentially since its origin in the 1970’s.

There are many things to consider when implementing an e-commerce system for the reliable transfer of money and goods online, as each part of the chain has to be analysed to make sure that it is not the weak link that will be the downfall of the entire system.

Nowadays, online shopping has become one of the most convenient and popular ways to sell and buy products. Especially for Millenniums, online shopping is the most efficient and fast way to consume. Also, some of them are not only customers, but also become one of the sellers because of the e-commerce platform. Under the e-commerce

Over the past years internet and web technologies have reshape the business world. Electronic Commerce change the way businesses conduct business; how its process is implemented, and complemented to achieve the structures of an altered industry shifting the power of corporation, suppliers, and customers. Throughout the industry companies have to evaluate opportunities and threats that are present, even though there are many companies in existence that were created before the e-business explosion. Large and mature corporation found it difficult to adopt to the e-business trend.

E-commerce is short for Electronic Commerce and over years there are different definitions of it. Since e-commerce is identified diversely by various scholars, many researchers normally used the term e-commerce based on their research scope. In this study, the definition of e-commerce provided by Turban, Lee, King, Mckay, and Marshall is adopted since it is simple yet comprehensive. According to Turban et al. , e-commerce is " to the process of buying, selling, or exchanging products, services and information via computer networks, including the Internet” (Turban et al. ,2008; p. 4). When e-commerce is implementation successfully, it can provide companies with a wide range of chances for improving some important business activities, for example, trading relationship, exchanging information, co-ordinating logistics and communication through regional or global supply chains (Humphrey, Mansell, Pare, &Schmitz, 2003).

After a successful IPO, the electronic commercial (E-Commerce) colossus Alibaba boasts a world-class market capital of $231.4 billion according to the FORTUNE magazine [1]. With the huge success of Alibaba’s IPO, E-Commerce is considered as one of the most important and promising business in world. Then what is e-commerce? It is commonly exchanging goods or services via Internet. Today you can get all retail brands via their online presence and even private goods. Moreover, e-Commerce also includes business-to-business (B2B) transactions between manufacturers and suppliers or distributors or other business parties.

Global e-commerce activity is currently estimated to be approx 10 Trillion US$. Increasingly, Internet banking will be used as a payment mode either using physical / virtual credit cards or though fund transfer / direct debits. Currently Physical card plays a major role in these global payments with or without using Internet Banking.

Abusiness modelis defined as the organization of product,serviceandinformation flows, and the source of revenues and benefits for suppliersandcustomers.In the past two years, e-business seems to have permeated every aspect of dailylife. In just a short time, both individuals and organizations have embraced Internettechnologies to enhance productivity, maximize convenience, and improve communicationsglobally. From banking to shopping to entertaining, the Internet has become integral to dailyactivities. For example, just 23 years ago, most individuals went into a financial institutionand spoke with a human being to conduct regular banking transactions. Ten years later,individuals began to embrace the ATM machine, which made banking activities moreconvenient. Today, millions of individuals rely on online banking services to complete a large percentage of their transactions.The rapid growth and acceptance of Internet technologies has led some towonder why the e-business phenomenon did not occur decades ago. The short answer is: itwas not possible. In the past, the necessary infrastructure did not exist to support

The case begins with Ana Peralta,(Director of the Internet Network at Bankinter) analyzing the success of Bankinter’s foray into e-banking through a progressive portalization strategy executed through E-collaborator. This approach was a great success for the Bank nearly doubling the number of new clients with lower costs involved. Riding on this positivity, their stock doubled within a month! There was no doubt that the success of the internet business was vital to the stocks as well as the growth and strategies of the financial services provider.