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The Perfect Cup
Business Plan for the Period
Starting January 2005
Business Overview
Business History
The Perfect Cup is a new restaurant venture with an expected opening date in March of 2005 in Somewhereville, Texas. The business is a coffee shop located in Old Town, a newly renovated section of town, with antique shops and galleries along the main street. We will specialize in coffee, tea, cappuccino, frozen cappuccino, and homemade cookies and brownies. There are no other shops that only serve coffee in Old Town, the nearest being over five miles away. Our target audience is intellectuals/artists/writers. Currently, there are no places in the surrounding area that cater to artists and writers. The Perfect Cup
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Description of Key Competitors
Of the three coffee shops in the area, one is a large chain with a very expensive product, one is really a homestyle restaurant, the last one, and our biggest competitor is an antique store with a "tea room".
Analysis of Competitive Position
Our pricing strategy and comfortable atmosphere will be the key to our success. None of the other shops in the area can offer this.
Pricing Strategy
We will offer three sizes of drinks, small $1.00, medium $1.50 and large $2.00.
Our cookies and brownies will sell for $1.00 each.
Promotion Strategy
We intend to advertise in the local newspapers and offer a "frequent drinkers club" discount to our best customers. We will also send out ads via direct mail, which will include cents off coupons.
Management and Staffing
Organizational Structure
Our organizational structure will be a simple pyramid style with the owners putting in as much work as the employees.
Management Team
April and Arlene will share management and supervisory responsibilities equally. Arlene for the morning shift. April for the afternoon shift.
Staffing
We will hire two busboys and two waitresses, these will be recruited from the local high school.
Labor Market Issues
In this area there are many high school students looking for work, part time or full time, we want to fill that need.
Regulatory Issues
Somewhereville and the state of Texas
In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.
Second Cup started as a company in 1975 as a shopping mall kiosk that only sold whole bean coffee. Second Cup still lags behind in sales and international representation after all these years. In the Canadian market, however, Second cup has become the largest Canadian owned specialty coffee retailer. Second Cup
With 11,000 plus coffeehouses worldwide, it is evident that their strategy of being passionate about their customer relation and their devotion to delivering a quality product goes beyond culture and language.
Joshua Davenport owned a coffee bar/bistro in the small town of Lackawaxen, Pennsylvania situated on the Delaware River. He wanted to bring the old world elegance to his rural community, a place where neighbors could meet and converse over espresso drinks prepared by an expert barista. The shops name is called “Espressivo” that attracted many young people, especially the college students at the nearby campus, and older
One of the big reasons Ms. Kudler is so interested in adding gourmet coffee in her stores is because of the massive boom in coffee over the past twenty years. Coffee has gone from a cheap product sold in Styrofoam for twenty five cents to a coffee and espresso mixed in different combinations with sugar and cream sold in fancy cups for over three dollars a cup. So as Ms. Kudler joins the ever growing market she is clear that she is competing with other giants in the coffee industry. Primarily she will be dealing with Starbucks, Starbucks is the coffee industry, and currently they are in many grocery stores and strip malls everywhere. Starbucks is so popular people refer to getting a starbucks rather than getting a coffee. Ms. Kudler is aware Starbucks and there
For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether
So, my objective is build an app the will be able to compare the deals of each bars around the areas in college towns, as well as, bigger cities. This will help college kids separate the good deals and the normal expensive bars. As well as being able to advertise the bars out to a bigger population. If at all possible this would be able to focus mostly on getting the best deals for broke college kids as well increase the bars revenue. There are ways I could help more kids come out to the bars by making a deal with bars by offering simple one time deals through the app. If that is buy one and get one free or even a dollar off drinks. There can be simple ways to get more people out to the bars and increase the use of the apps.
Question 1. What project selection method described in the chapter will ABI probably employ for this proposal? Answer According to the description, the project selection method is profitability of numeric model. We might see the points from the business strategy 1) Bid only on good margin products that have the potential for maintaining their margins over a long term. 2) Pursue only new products. 3) Utilize the most advanced technology in new projects. “ project champion” approach to innovation and creativity. no more than 480 employees. 4) Foster the
Even though the price would be lowered because of the bad weather as per the tying in price and weather policy, not everyone would still want to go away. Either it needs to be explained clearly on the website that undesirable weather will not entitle any customer to a refund or to change or cancel their booking without penalty; or the policy must be clear in whatever the company decides is fair. For example, it may state that if the weather is unpleasant can change (but not cancel) the booking to another time.
I plan to manipulate my location beside to the Arts building to our utmost advantage. The traffic of the student who is just finish class will give me edge as a new business. And after few years operation this shop will increase its brand influence. Therefore I am optimistic about my sales in the next year of business.
When Schultz returned to the States he presented his new-found discoveries, of what he believes a coffee shop should be like. However, his bosses didn’t share the same belief, that creating a coffee shop with “artistic and joyful experiences” was less as important as making coffee that sells well. So, Schultz quit and he went on to raise money to fund his own coffee shop establishment , “Il Giornale.” The store started very small, with only two, or three employees, to keep labor costs down. Only sixteen months into his new founded company, Schultz found himself in the position to buy his former employers’ small scale coffee shop. To Schultz it was a no brainer to buy the company which first sparked his love for coffee, so he did. And at only thirty-four years old Schultz had one-hundred employees, several locations throughout the city of Seattle, and a dream to create a nationally recognized brand of “Starbucks Coffee.”
The VP of marketing, Lori, selected Elliot Wood as the project manager for the Video Game Market Research Project. Elliot had previous project management and market research experience within the company, and he also was an avid video game enthusiast. He still had the Atari system he used to play in high school, and he enjoyed playing newer games with his two children. Elliot, however, was wary of doing business on the Internet and refused to make any of his own purchases online. He also did not let his grade school children use the Internet unless they were
Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.
The proposal writing process is multifaceted, encompassing both the actual submission of a request for proposal as well as the management of the implementation of received funds. Through class lectures and assigned readings, we’ve discussed the various aspects that make up the process of grant writing. Through this essay, I will explain this process as it leads up the management of the project once funded. Furthermore, this essay will explain how to ensure that the proposal submitted addresses key aspects necessary for the project to be implemented in line with best practices for project management.
Our customers will be able to come in off the streets and have fresh baked goods any time of day. There are many visitors to this area every day that will come in off the streets looking for fresh baked goods also. We will supply local businesses and organizations their refreshment needs for meetings in the area. Organizations such as boy scouts and veterans could benefit from our services and baked goods. Also,