Promoting Organizational Creativity And Innovation

What are creativity, innovation, and design, and how are these concepts important to meeting the objectives of an organization? To understand these concepts they must first be defined. Webster’s dictionary (http://www.merriam-webster.com) defines creativity as the “Ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic objects or form. The term generally refers to a richness of ideas and originality of thinking. Psychological studies of highly creative people have shown that many have a strong interest in apparent disorder, contradiction, and imbalance, which seem to be perceived as challenges. Such individuals may possess an

Innovation may be linked to positive changes in efficiency, productivity, quality and competitiveness, among other factors. Benefits of innovation could be the improvement in the workforce. By improving the workforce an organisation will benefit from increased productivity and improved morale and lower staff turnover. Employees will feel more valued which therefore increases motivation. This is beneficial to employers because it provides the organisation with knowledgeable, reliable staff who will have a more positive contribution to the needs of the organisation. Staff are a valuable source of innovation, even if it is not expected as a major part of their job. An innovative work environment means being creative and try new techniques. As Albert Einstein said “if you always do what you’ve always done, you will get what you’ve always got.”

Today the way companies are running has changed. The world is driven by intense completion. The demands for workers that have out of box ideas and are creative thinkers have greatly increased. Organizations across the globe however often complain that there is a serious shortage of such creative thinkers with new ideas. Why is there a shortage of such creative employees? It to answer this question that one should read this book. Ken Robinson has successfully answered this question in his book along with other critical questions to provide an effective solution to infuse creativity;

What would need to be understood about this topic is that is that I have chosen the terms Creativity and Innovation, which many don’t know that these two topics are interlinked, with no correct or incorrect way to use them. Where creativity can be classified as the process of gathering and generating new ideas via new ways of thinking, innovation would be seen as the process of implementing creativity. Diversity on

Creativity has become a buzzword. It is often mixed and used interchangeably with innovation. Therefore, many corporate leaders, managers and ordinary employees associate creativity with something sophisticated and complex, requiring a lot of effort and knowledge, and, therefore, difficult to pursue. Although creativity is a critical building block of innovation, it is not the same. Moreover, it is not something that corporate leaders should ignore or be scared to encourage. In today’s world, where product centric approach is not sufficient for corporate success and progress, creativity in organizations is as important, including for profitability, as having adequate financial and capital resources. For that reason, the study of creativity

In today’s rapidly changing business environment, the ability to transform obstacles into opportunities can be a firm’s biggest advantage (Samašonok & Leškienė, 2015). As organizations recognize the need to be adaptable, creativity in the workplace has become one of the most important determinants of performance and success (Anderson, Potočnik & Zhou, 2014). To date, even though creativity has been linked to firm performance and survival (Nystrom, 1990), many managers admit that employees have “room to improve” in terms of creativity (Shalley, 2004).

Google: Organizational Methods to Enhance Creativity Name Institution Date Course ABSTRACT The study focuses on the methods that organizations use to enhance creativity. These methods varied considerably from one organization to the other leading to difference in performance. The research also investigates how creativity process determines the eventual organizational performance. In an attempt to improve the level of creativity, organisations use various models and theories. There are three common theories of creativity which include; componential theory of creativity, the instructionist theory and the theory of individual creative action. This research focuses on the componential theory as it is the often used theory by most companies due to its preciseness and clarity. On the other hand, there are two models of creativity which are important in understanding the creative content. These are; Amabile’s Componential Model of the Social Psychology of Creativity and Interactionist Perspective Model of Organizational Creativity. Google is one of the companies that portrays an outstanding creativity. Google’s method of creativity, including their models, focuses on the employees. The creative process begins at the initial stage of hiring their employees. However, they also carry out constant training and coaching. Furthermore, Google support and motivate its employees. INTRODUCTION Rapid change, global competition together the increasingly demanding business

The author of this article examines creative culture and societal changes that are making organizations rethink their view on creativity as well as to integrate knowledge of the creative procedure to their own frame of reference, focusing on exploring the 3 primary areas; social trends, creativity and advocacy, whilst also exhibiting deliberation for the intermingling of said themes and exhibits a clear-cut view that creativity and the creative procedure are imperative to the enrichment of the person, corporation and humanity, especially in current times.

The theory is grounded in a meaning of creativity as a generation of thoughts or results linked to the same goal. Four components in this theory are necessary for any creative response i.e three components within the individual. The individual- Intrinsic task motivation--and one component outside the individual-domain-relevant skills and creativity-relevant processes, The current version of the theory encompasses organizational creativity and innovation, carrying implications for the work environments created by managers. This entry defines the components of creativity and how they influence the creative process, describing modifications to the theory over time. Then, after comparing the componential theory to other creativity theories, the article describes this theory's evolution and

One of the latest buzzwords in business is creativity. There is no doubt that our world is changing quickly and we are constantly being asked to find solutions that are different, new and especially creative.

After watching the wonderful presentation about creativity by Tina Seelig. I got the chance to learn numerous new things about creativity. Like the way you ask a question determines the type of answers you get. The two most essential things I gain from her lecture is to listen and pay attention. By listening to people you learn new things and by paying attention you experience the learning. It all depends on the business owners how his/her employee’s to be creative or lazy because the staff can be a key asset for innovatively pushing limits that assistance your business succeed. There are numerous things that you can use to energize the staff by like promote free thinking is a way of creating culture as Tina said in her lecture that culture

In the current day, it is believed that being creative is the key for change initiatives, putting forward new ideas, presenting unexpected answers and add as a better contributor to the circumstances faced by the society.

The capability of Edison to develop the light bulb, Steve Jobs to develop the personal computer – all these inventions emphasized the importance of creativity, which helps to improve society life. But, cannot find one generally accepted definition of creativity. In fact, there are as many ways of defining creativity as there are writers in the area. C. Andriopoulos and P. Dawson state that „creating something from nothing, being inspired to compose a symphony of lasting beauty, to imagine the new within the constraints of modern thought, and to think outside of traditional beliefs and conventions, all point to aspects of what we might commonly term „creativity““(Andriopoulos&Dawson, page 19,2009). Moreover, nowadays using our creativity for commercial goals has also payed the attention of a growing business community. Correspondingly, Senior and Fleming argue that to create more flexible organizational forms for growing business we need to engage employees. „The realization that strategic competitive advantage can be achieved through exploring creative and novel ways of achieving company objectives has led to a focus on cultures that promote shared values and attitudes whilst also encouraging the generation of new ideas“(Andriopoulos&Dawson, page 19, 2009). Likewise, creativity has always been regarded as a benefit for individuals and also organizations, it traditionally been connected with somewhat mystical, magical process.

Creativity and innovation; Hanson (2013) explains that through creativity and innovation, an employee is able to bring in new ideas into the organization, enhancing growth and development for the business enterprise. Creativity in a salesperson enables them to handle all kind of customers that they meet as well as be able to meet and satisfy their diverse needs.

In today’s knowledge-based economy, innovation has become the principal source of competitive advantages in global business; the success of firms now depends more on their intelligence capability – such as employee creativity – than traditional material assets (Amabile et al., as cited in Zhou, Zhang & Montoro-Sa ́nchez, 2011). The creative capability of individual and collective knowledge workers is the fuel that powers innovation in firms. While creativity leads to the production of new and useful ideas in any domain, innovation is the successful implementation of those creative ideas within an organisation (McLean, as cited in Zhou, Zhang & Montoro-Sa ́nchez 2011). In highly dynamic business environments innovation and creativity have become crucial for creating competitive advantages for the