Holistic Report
By: Elizabeth Ricketson, Hayley Ashworth, Stephanie Smith & Rachel Louey
Group: M
Garment Category: Fashion Tops
Table of Contents
1.0 Executive Summary 5
2.0 Current Marketing Situation 7
2.1 Market Situation at a Glance 7
2.1.1 Industry Revenue 7
2.1.2 Product & Market Segmentation 8
2.1.4 Industry Costs and Average Sector Costs 9
2.1.6 Major Players 11
2.1.7 Consumer/Customer Profile 13
2.2 Product situation 13
2.3 Competitive situation 15
2.3.1 Sportsgirl