Psychographic Segmentation Of Coca Cola

By connecting to their consumers constantly and effectively through excellent advertising, Coca-Cola was able to provide brand loyalty. With diversification within the company’s products, the brand was able to stay relevant throughout time.

Coca Colas strategy is to target the distinct market groups that are divided by competitive intensity and socioeconomic levels. They have implemented a planned product, pricing, and packaging strategy through certain channels of distributions so they can gain operational efficiency within the company. Coca Cola have used such events as the Super Bowl and the World Series to attract the consumers attention with their commercials. The customer surveys help the Coca Cola company with their marketing strategy and show, which adjustments would need fixing. Such marketing strategies such as phone surveys, social media, mail surveys, e-mail surveys, and text messaging assist the company on further marketing strategies on improving their revenue.

The target market for Coca cola is very widespread as it satisfies the needs for many different consumers, ranging from the healthy diet awareness through Diet Coke to the average human through its best-selling drink regular Coke. Coca Cola doesn’t target a specific segment but adapt its marketing strategy by developing new products.

Coca-Cola is a truly international brand as it operates in more than 200 countries around the globe. The company knows that strong global brand is the key to winning international consumer, but creating effective and strong brands across the barriers of nationality, geography, language and culture is a complicated task. Therefore marketers (Pendergras, 1994) consider international consumers as segmented and thus the needs for each segment have to be satisfied in order to build a strong global brand. According to marketing theorists, consumer market can be segmented on the basis of geographic, demographic, psychographic and behavioral variables (Dibb et al, 2001). On the other hand, the economies of scale, the economies of scope, strong brand equity, cost containment and quality control has driven the company to standardize some of

Coca-Cola has been around for as long as many Americans can remember, prevalent in the country’s everyday life since 1886. From billboards to commercials, and especially in the homes of United States citizens, Coke as a company, and more so an ideal, has become an American staple. However, whether or not it can accurately be called an American icon is the true question. To answer this, one must look at the company's values in comparison to the American values. Coca-Cola has expertly used American values such as material comfort, individualism, efficiency, progress and personal achievement in their advertisements and throughout the company itself for over a century.

Brand awareness means how familiar a consumer is with a product or service. Cokes strong self-belief and its consistent advertising helped achieve its position in the market. Coke helped adapt their drink to various markets around the world and they wanted to achieve to satisfy the different tastes of the consumers. This showed great flexibility and innovativeness. Coke is also a very aesthetic product. The design of the product is recognised all over the world. Consumers remember the glass bottle and the red and white can. Even though coke is one of the most recognisable product in the world people still think it is not recognised for the product but for the marketing around it, especially for its commercials. It is one of the most persistent and well-loved brands and is considered among the most

Coca cola is global company that supplies soft drinks its measure retail around the world. Coca cola wants soft drinks readily available to0 its customers. They don’t emphasize on exclusivity. Coca cola has flexed its financial muscles by buying it’s closed to compotators, and this includes (Fanta, cherry coke, vanilla, Evian, monster and sprite).

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

We are also to describe how aspects of buyer behaviour can impact on the consumers in the target markets. Task 1 The two products we have chosen are, Coca Cola and Lynx male body deodorant, for these two products we will recommend appropriate segmentation criteria. The purpose for segmenting a

Coca-Cola’s customer segments meet the needs of every age and every lifestyle. They provide a variety of products from different flavored sodas to soy based drinks. They have a drink that targets every age group. For kids and adults, they have

The customers of Coca Cola consist of a large group of international retailing chains, restaurants and many small independent businesses. They also, have a large market segment those caterers to young people who make up a larger percentage of their revenue. The “customers are at the centre of everything we do” (coca-colahellenic.com). Customer inclination is focus around the business core values. This way building true affiliation, gives the ability to maintain sustainable value and lucrative growth in the business and for the customers in the marketplace. The coca Cola

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

The Coca-Cola is doing a great job in planning and control activities and they are the best soft drink providers in the whole world. The Coca-Cola is distributing their products all around the world and even small regions of countries. They are facing the market demand in a right manner of planning and controlling their operational objectives, product process, layouts and etc…

Brand Personality. The Coca-Cola brand is seen as having a bubbly and friendly persona. The heart of the brand focuses on the intimate relationship the company wants to create with its consumers. As a result, Coca-Cola would want to design its brand’s personality to best optimize the intimate relationship and attract all of its consumers’ interests. The company also promotes the importance of world cooperation and cultural integration through motivational promotions, embracing diversity. Coca-Cola, in essence, wants to be the friend that you can depend on. The advertisements that the company uses create a motivational, touching and relatable feeling that the public welcomes.

Social factors significantly influence the coca-cola business. Because of change in lifestyle, different life standard and career option, consumers are more willing to choose non alcoholic soft drinks rather than wines,