Purchase Intentions And Motives Of A Casino

The Las Vegas and Atlantic City locations have lost revenues in recent years. In addition to the economic slowdown, these gambling locations are also facing new competitors in the market that are providing attractive choices to the customers. Though there are some external forces beyond their control, it seems that attractiveness and accessibility are very important focus areas for these cities.

Gambling is becoming increasingly popular in today’s society. Major casinos and online gambling sites attract

This report seeks to examine and evaluate the gaming control practices implemented in Sands Hotel and Casino before exploring the possibilities of its application in other gaming casinos and industries.

Undoubtedly, casino industry is one of the profitable industries in the United States. Setting up a casino with a huge investment may be easier. However, management of casinos requires much groundwork for the casino managers. Traditional way of running the casino is no longer viable in the current scenario. The days have gone when casino meant only a few slot machines for people’s entertainment. Tough competition in the casino industry made the task of casino managers more complex.

401 Games has a wide variety of customers due to extensive amount of diverse games that are offered in their store. When analyzing 401 Games as a whole, we decided on two determining variables and one qualifying variable for the best target market. We chose buying behavior and loyalty status as our two determining variables. For our qualifying variable, we selected location.

The efforts to make Hispanics feel more welcome are designed to show that the casinos are sensitive to this demographic group's real needs and wants. New amenities include bilingual dealers and Spanish-speaking musicians. This shows the clear principle of segmentation. Instead of trying to appeal to all customers in a universal fashion and compete with the biggest-name casinos (a virtual impossibility in Las Vegas), these smaller casinos are trying to attract and grow this specific, targeted population base. The Hispanic demographic seems to have an interest in gambling and entertainment, and has

The casinos at these resorts are crowded daily with adults who share the love and excitement of gambling responsibly. Guest at the hotels and resorts can also enjoy other options for entertainment like spas, shows, concerts, and dining. Guest can also enjoy playing a variety of free casino themed social games which is used for advertising the products and services at the casinos. Today the company is focused on building valuable relationships with their loyal customers to regain market share and boost competitiveness and profitability.

There is an extensive and constantly changing literature on the effects of casino gambling in the United States. As of December 2010, there were 939 commercial, tribal, and race track casinos operating in 38 states in the US (American Gaming Association, 2011.) In this paper, I will review the economic literature on the effect of casino gambling, looking at three categories: Price Sensitivity, Social Effects, and Location Determinants.

When walking into “The Strip” in Las Vegas, an instant feel of excitement rushes up. The flashy neon lights paired with glimpses of amazing acrobatics on gigantic screens easily brings up the energy of tourists, businessmen, and gambling addicts. You may wonder how a once stranded desert can transform into such a paradise of skyscrapers. The answer lies in casinos.

The MGM attracts five types of customers; recognition seekers, escapist, reward seekers, socializers, and professionals. Escapist seek a getaway to entertainment sections and resorts located in different areas. The reward seekers are driven to visit the business due to their vested interest in rewards that casinos tend to offer. Socializers require a form of engagement where they get to meet different people as a form of distraction out of the ordinary way of life. Professionals make a living out of casinos and pay close attention to what a casino offers.

There is a steady growth rate in gaming revenues taking effect in the casino industy around the United States. A number of factors are tied into the increase including new entrants to the casino industry and rival casino expansions. Through aspects of Porter’s Five Forces Model of Industry Competion: Rivalry among existing firms, the threat of new entrants, and the threat of substitues, this case analysis addresses key problems the casio industry is facing and implements stratiges they may use to tackles thoses issues. In addition, SWOT analysis (Strengths, Weaknesses, Opportunites, and Threats) will be used to facilitate the discussion.

When choosing to gamble their hard-earned money and although most do not believe they are going to win, consumers are spending their money on the emotions and feelings the activity of gambling conjures. Consumers gamble because they want to feel the high of an adrenaline rush, escape the pressures of their daily lives, and feel as if they are engaging in risky behavior without actually betting their life in exchange for the rush. The feelings of exuberance and anticipation are most of the package deal in which consumers invest when they make the decision to bet their money inside a casino, or in any other gambling environment. Although consumers know the odds are not stacked in their favor for significant monetary gain, the feelings and

Utilitarianism suggests that the act that results in the greatest amount of happiness for the greatest number of individuals is the option that we should choose. Whether gambling should be deemed as an ethical or unethical act depends entirely on the consequences and benefits gambling has on casinos, gamblers, and non-gamblers. If gambling results in the overall increase of a casino’s profit and the overall increase of a gambler’s profit and mental health, then the act of gambling would be considered ethical. However, if the act has more negative implications than positive, then the act of gambling would be unethical. For example, it would be unethical if the transaction between casinos and gamblers was rigged solely for the casino 's financial benefit while exploiting those who gamble there. The significant concern of this paper is not to point a finger at casinos and other gambling mediums as a means to blame them for the mental conditions of those who we’d consider as gambling addicts. Instead, the point of this paper is to acknowledge the effects of gambling and propose the importance of responsibility. I will present an unbiased view of gambling, paying close attention to the psychological effects and motives individuals have regarding gambling at casinos. Also, I will look at the positive results associated with having a successful casino business, so that allowing gambling is ethical from a utilitarian point of

Customer service is very important element in hospitality industry. A good restaurant or a good hotel always have an excellent service first. Hotels and restaurants put added value in their products and service make guest love it. Some hotels give guest drink when they arrived or prepare small birthday gifts to their loyalty guests. But sometimes hotels spend lots of money to added value of customers’ experience but customers still don’t like their service. So, what’s happening? Hotels gave service and improved service are not customers needed or most needed. That’s the gap between you and your customer. “You know your hotel inside out, but do you ever see it through your guests' eyes? In many cases, there is a disconnect between what hoteliers think

     Casinos are tough and competitive markets that strive to out do one another in promotions, amenities and overall design. A critical analysis of the considerations taken when designing a casino can be broken down into the theoretical forces of psychology, that include motivational, cognitive, perceptual and social influences. In this examination I will determine the aspects of design that should be taken into account to create a successful operation.