Quality Product And A Customer Relationship Built On Service Essay

Barriers to partnership working: lack of understanding of roles and responsibilities; negative attitudes; lack of communication; not sharing information; different priorities; different attitudes and values

All the staff have a lot of contact with the customers, such as on the

M&S gained customer loyalty from high quality products that were priced competitively. One of M&S´ current problems is that people demand either brand names or discounted products. M&S is therefore stuck in the middle. M&S´ product-orientated strategy in the late 1990s has become ineffective. The bargaining power from buyers is increasing and therefore, a more consumer-orientated strategy is needed.

Service quality is defined as a comparison of customer expectations with service performance. The organizations with high service quality meet the customer needs and also remain most economical in terms of competition as improved service quality also makes the firm more competitive. High service quality is achieved by knowing operational process through identifying problems in service and defining measures for service performances and outcomes as well as level of customer satisfaction (Suneeta & Koranne, 2014).

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Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name, the course title and the Unit and Assessment number.

Section 1 – Understand the factors that affect an organisation and the customer service role

There are a number of ways a business can gain a competitive edge: excellent service, top of the range products, professional sales techniques and efficient and effective marketing strategies can contribute to the business and make us a market leader. Listening to our customers and acting on feedback can not only keep our loyal customers but encourage new customers. Having a recipe that incorporates all the above is a simple but effective method.

1a) Use the table below to outline at least two different customer service situations and the different methods of communication that would be needed in these situations.

Effectively operating a successful Durable Medical Equipment Supplies business the owner has to integrate the aspects of quality and strategy. According to the words of Peter (2012), most of the healthcare organizations are using different tools for promoting the health care quality in a productive way. If medical supply business failed to provide quality medical equipment services to the individuals it would directly affect the operations (Gupta 2016, p.56). It is the duty of the medical equipment expert to use effective systems and techniques for measuring the performance of quality improvement initiatives and plans. Now we can evaluate the quality improvement initiatives and other related aspects in a detailed way.

Answer A: Tell the customer that you cannot help them because if the spilt yoghurt is not cleaned up it could cause an accident.

Potential customers in the Defense Contracting industry are limited by the amount of money granted by the government. Therefore, customers such as Victoria want to find suppliers who can provide the lowest cost possible when producing batches of parts. Wolfe & Swickard can offer this with its expertise in manufacturing. By looking at the customer’s supply chain as a whole, Wolfe & Swickard can make suggestions for lowering costs. According to Joe Williams, Wolfe & Swickard was able to save a customer 1 million dollars a year by analyzing the supply chain and manufacturing parts at a lower cost Citation: Joe Williams (president of Wolfe & Swickard) in discussion with the authors, August 2016.

The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004).

In an ideal situation, customers would not have to wait for the delivery of products and services. However, in the real world, organizations cannot always match exact capability and demand; therefore, waiting is frequently inevitable while purchasing, especially in service marketing, as service firms can barely inventory their “stock” for sale at a later date (Lovelock, 1992, p.154). In general, waiting in lines – known as “queuing”, happens when the number of customers arrive at a facility exceeds the capability of the system to serve them (Lovelock & Wirtz, 2011, p.260). Basically, this essay will state the relationship between queuing and customer satisfaction, as well as relationship between customer satisfaction and

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.