Questionnaire Design for an Airline Service Quality Survey
Survey on Southwest Airline Service Quality (Self-administered)
Good day! Thank you in advance for taking a few minutes from your busy schedule to fill up this questionnaire.
This is a self-administered questionnaire. Please find time to answer the questions below as fully as you can. If possible, try not to skip any question.
Please be assured that all information will be treated with utmost confidentiality and will be processed to reflect collective results, and not individual responses.
Please rate how you feel about each of the following attributes using the following rating scale: IMPORTANCE
RATING
Delighting.
I do not expect this from an airline company, but if the company provides this service then I will definitely be delighted. This will definitely encourage me to patronize the airline company.
5
Very Important.
This service is very important to me. I will definitely like an airline company that has this service. This will encourage me to patronize the airline company.
4
Moderately Important.
This service is moderately important to me. I will like a company to have this service. This will somehow encourage me to patronize the airline company.
3
Basic Requirement.
I absolutely expect an airline company to have this service. Without it, I will definitely not patronize the company.
2
Indifferent.
This service is not important to me and I do not care whether an airline company has
7. Do you feel you work toward your psychological development on a daily basis? If yes, what things do you? If no, what are the reasons that you don’t?
9. Tell me how you perceive that people see you, what kind of moral or ethical structure do you feel you have?
2 copies of a questionnarie are enclosed for you to share with us your “personal history” since the big day in the early eighties. Please complete the questionnaire, and return it in the enclosed evenlope
The airline needs to find innovative ways of improving its technology by keeping up to date with the current trends, online chats to assists consumers, permitting consumers to utilise data whilst on air. A proper marker research needs to be conducted to establish the preferences of the consumers. Employees need to be trained on technology upgrades.
And this SMS check in system is rare in the aviation industry at the moment. In an aviation industry, it is very hard to keep all the staffs happy as they have more than 2000 staffs just domestically. Jetstar make sure all staffs are treated equally and they are valuable for the organisation so they will provide wonderful customer services to keep the customer happy. Every organisation handle matters in different ways therefore it is very difficult for the other domestic airlines to imitate and replicate what Jetstar did. Although they might be able to copy the same capabilities or resources but it will never be the same as the value that Jetstar has created.
The technology to communicate between the airlines is available and the customers do expect that the airlines share their passenger information for connecting flights.
This proposal addresses the needed steps to be taken in order for Southwest Airlines to see continued growth in the airline industry. Southwest Airlines has been able to remain one of the most profitable airlines in the industry for an extended period of time. Even with the hindrance of the 2001 terrorist attacks involving airplanes and the U.S recession of 2008, Southwest has continued to see strong revenue growth. Meanwhile, other companies were experiencing major losses and in some cases folding. Southwest Airlines has capitalized on the company’s strength of being the top low cost
This way of dealing with things may not go through as well with other organizations. Also this may sometime in the future not workout so well with American Airlines as well.
The Airline Industry is in an interesting situation. Simply adding a low cost alternative is not enough in the industry. The Internet has made the power of buyers grow with the transparency of ticket prices. This is not something that will change any time soon. Because of this profitability is predominately reserved for low-cost yet distinctive carriers. No consumer wants to ride what they consider a “lesser” airline. Airlines need a way to distinguish themselves from one another while also acknowledging the increased power of buyers.
problems the airline will face, there are also other issues that can be experienced on a daily basis.
Therefore, the service concept of BA gives a worldwide linkage of interconnecting flights and a range of services for different group of travellers. BA follow this objective by establishing a complex linkage of routes and by developing collaboration with other organisations (airlines) that enhance international coverage and provide links among routes. Operationally, the main focus and concern of BA is to ensure greater level of customer service, to generate international network, and to manage route effectiveness.
Over the past years, customers have been heavily relying on airline reservation systems to book their tickets, reserve seats, pay for the tickets and also check-in online. For customers, this has been a very convenient method and they are able to easily plan their trips. For the Airline companies, these systems have the whole flight inventory managed. They have all the flight information stored and records are maintained. It also provides a platform for communication between other airline companies for their “code-sharing plans” and
Airline industry is a growing and a challenging industry across the globe and it is becoming more competitive on quality, pricing and most prominently safety in the contemporary world.
Classic Airlines consists of 375 aircraft that travel to 240 cities more than 2300 times per day with a workforce of 32,000 personnel. Classic Airlines’ revenue was in excess of $8.7 billion last year bringing in a $10 million dollar profit and establishing the airline as the fifth largest air travel company in the world. Despite good sales and profits, Classic Airlines has been receiving harsh criticism from their customers resulting in a 10% decrease in profit shares, reduction in customer loyalty, 19% drop in rewards customers, 21% reduction in flights and the lowest morale seen in recent years. Classic Airlines remains optimistic about customer flight travel but must find