Questionnaire Design: Airline Service Quality Survey

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Questionnaire Design for an Airline Service Quality Survey Survey on Southwest Airline Service Quality (Self-administered) Good day! Thank you in advance for taking a few minutes from your busy schedule to fill up this questionnaire. This is a self-administered questionnaire. Please find time to answer the questions below as fully as you can. If possible, try not to skip any question. Please be assured that all information will be treated with utmost confidentiality and will be processed to reflect collective results, and not individual responses. Please rate how you feel about each of the following attributes using the following rating scale: IMPORTANCE RATING Delighting. I do not expect this from an airline company, but if the company provides this service then I will definitely be delighted. This will definitely encourage me to patronize the airline company. 5 Very Important. This service is very important to me. I will definitely like an airline company that has this service. This will encourage me to patronize the airline company. 4 Moderately Important. This service is moderately important to me. I will like a company to have this service. This will somehow encourage me to patronize the airline company. 3 Basic Requirement. I absolutely expect an airline company to have this service. Without it, I will definitely not patronize the company. 2 Indifferent. This service is not important to me and I do not care whether an airline company has
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