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Questions On Strategies For Knowledge Management

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4. Strategies in Knowledge Management:
There are two basic strategies in Knowledge Management:
a) Personalization Strategy
b) Codification Strategy

4.1 Personalization Strategy: The personalized approach to Knowledge management involves people who communicate with each other di-rectly for information. Internal communication between employees becomes important here, particularly in companies with a flat organi-zational structure. Thus, individuals are encouraged to build and par-ticipate in social networking tools that will help them in identifying and making contact with other individuals who can help them achieve their work related goals.
4.2 Codification Strategy: This approach involves re-using of knowledge that is formally captured …show more content…

However, another argument has also been made by Gammelgard and Ritterm [GAMM04], that both strategies can, in fact, be implemented. The current developments in Enterprise 2.0 solutions makes this argument feasible, particularly for multinational corporations like Qiagen and requires relatively complex and IT intensive functions to link the two strategies together.

5 Enterprise 2.0
Following the dot com crash in 2001, World Wide Web sites started using technology that went beyond the static pages of the earlier web sites. This was described as Web 2.0 [OREI07]. Through a Web 2.0 site, a user may interact and collaborate with other users thus converting it into a social media dialogue. A virtual community may thus be created which is in contrast to the passive viewing of content in the other earlier web sites. Examples of Web 2.0 include social networking sites like Face book and Twitter, professional networking sites like LinkedIn, blogs, wikis, video sharing sites etc.
Soon, businesses realized the impact of Web 2.0 technologies that resulted in active communication and collaboration between individuals within an organization and/or between organizations. Data was brought to the right people quickly and reliably allowing them to interact and make better and faster decisions. A paradigm shift was seen with business applications undergoing “socialization” and moving from data centric model to people-driven model. The term “Enterprise 2.0” was coined to refer

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