Questions On The Conversion Optimization

937 Words Dec 21st, 2015 4 Pages
5 Important things you need to know about Conversion Optimization
Web searchers can flock to your website time and time again. But, if they don’t actually become customers, there is really no point in the process. Conversion optimization is all about making potential customers into long-term clients. It is powerful and effective. However, getting it right is sometimes difficult.
The best way for marketers to make sure visitors convert into customers is for them to develop a plan. With this plan, marketers will be able to determine exactly what they are looking for and what steps they are willing to take to achieve their goals. Whether you are just starting this process or have been after it for a while, here are some things you will want to keep in mind.
Testing is Critical
You really don’t know if you are successful unless you have a way to test your results. Traditionally, there are a couple of different ways you can test your site. One effective testing strategy is with a split testing system. Half your visitors are shown one version of a page and the other half another. Then you determine which version produced the most sales.
You can also switch up the items on your page. For example, test a specific headline with a variety of images and buttons. Or, switch up your images with a specific headline. This is also an effective way to test your site, but you will need quite a bit of traffic to determine which is the best option in this circumstance.
Testing is the best way…
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