Conversion rate

Conversion rate optimization is a mandatory procedure for companies that aim to be the best player in their industry and stand out from the crowded eCommerce market. Even though we first heard of conversion rate optimization back in 2007, it’s benefits only became popular in the last three years. It’s a digital marketing trend that will certainly be on the “what’s hot?” list for the next year: early adaptors will be ahead of their competitors, building their reputation as leaders and as a top of

5 Important things you need to know about Conversion Optimization Web searchers can flock to your website time and time again. But, if they don’t actually become customers, there is really no point in the process. Conversion optimization is all about making potential customers into long-term clients. It is powerful and effective. However, getting it right is sometimes difficult. The best way for marketers to make sure visitors convert into customers is for them to develop a plan. With this plan,

Task One: Gather, present and interpret data for a purpose The purpose of my task is to compare daily website traffic to the daily sales conversion rate over the month of June for a newly established sales campaign. With this information I can identify whether the projected conversion rate percentage has been forecast accurately. This information will also be used as the control sample data to base future sale trends on. w/c |Visitors / Sales |Mon |Tues |Wed |Thurs |Fri |Sat |Sun |Week Total

experience is also an important factor. User- experience comprises of website friendliness, site reliability and speed. Out of all the mentioned factors, website speed is another major factor because somehow it has a direct impact on sales and conversions. Page load time of the website is a deciding factor in determining rank in Google search results. According to Radware, “It takes only 3 seconds for a customer to disregard a page if it does not load quickly.” According to New York Times statistics

leverage that information to decrease bounce and exit rates and increase sales on the website. Basing your business decisions on empirical data is crucial to ensure you have enough evidence to suggest that you aren’t simply throwing your money away. Google Analytics is split into four key reporting areas; Audience "who is visiting your site", Acquisition "how they are getting to your site", Behavior "what they are doing on your site" and Conversions "have they completed what you wanted them to", each

What is the tone of the meeting. The plan is to create a rational yet subjective tone that discusses expected results. This will ensure that while an adherence to data and facts are prevalent in the presentation, subjective considerations are presented and forwarded as important elements in the decision-making process. I will begin with an introduction of who I am, my experience and a clear statement of specifically why I feel I have been hired and what I can directly bring to the company (in this

In my opinion, the five best key performance indicators for the Godiva to monitor and measure on their ecommerce website are: number of unique visitors, bounce rate, conversion rate, average order value, and repeat customer rate. Unique visitors counts are important in determining between new versus returning site user traffic. This data is helpful for counting hits to the landing page, and beneficial in counting hits to other pages within the site as well. High traffic, and high returning traffic

Introduction Testing and experimentation isn’t a buzz term, a lot of astute marketing and designs are incorporating it to step-up the conversion rate and also gain insights into customer’s behavior [3]. The advantage the web has over other channels is the capability to test and fail at a reduced cost [7]. A test is defined as a procedure for critical evaluation carried out to achieve good, measurable results in a short time frame [10]. Most people think of experiments as restricted to chemistry

| Avg CPM | Avg Conversion rate | None customers | Direct Mail | 30 | 0.04% | None customers | Radio ad | 39.5 | 0.063% | None customers | TV ad | 79.5 | 0.13% | Existing customers | Direct mail | 30 | 0.27% | Existing customers | Telemarketing | 111.5 | 2.70% | The following

missing out on a truly integral component of the sometimes complex B2B sales cycle. Whether used as part of a lead or sales funnel... integrated into an email, PPC, or direct mail campaign... a well-crafted landing page can really boost your conversion rates. Now there are potentially hundreds of specific steps you can take in order to get the most out of them. And there are, of course, various ways to test each page element. Am I recommending that you ignore all the testing and tweaking? Of course