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Rakuten Case Study

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Recently, Rakuten, the largest online retailer in Japan, from 2008 to 2010, Rakuten has a high rise of operating profit and consolidated sales; as the chart 1-1shows, for getting more advantages than the competitors Amazon and Alibaba, as well as getting involve in the globalization, Rakuten has announced the Englishnization, but it is not easy for the Englishnization to be a great success, and five problems has blocked the Englishnization to success, they were time constraint, “Do it yourself” and the relevance of studying English, effect productivity of Englishnization and the art of communication respectively. These five problems are the key factors which affect the success of Englishnization. In this essay, it will give solution of each …show more content…

The evidence shows that the research about English for business purposes (EBP), English becomes more and more popular, and it achieved an exuberant period from the early 1980s. For international business, English become the primary language and more and more people are willing to accept English (Zaharia, 2009). On the other aspect, the British Council has reported that by 2020, 2 billion people will study English (© British Council, 2013). Rakuten should let employees know the importance of Englishnization for globalization, furthermore, because English is the primary language for international business, so studying English is a necessary for company to enter globalization more quickly, once employees eliminate the doubt of English studying, employees will have more acceptance for English …show more content…

Time management mainly focuses on job demands, job stress reduction, and performance improvement (Grissom, 2015). On the other aspects, time management has three components, it includes: setting goals and priorities, mechanics (scheduling and making lists) and preference for organization (Macan, 1994). Managers should encourage employees to set goals and choose the most important work in one day; employees should know how to manage time more flexibly about study and work. In Rakuten, employees found they have no time to study English and they spend night hours to study when they have a high stress from work, so managers should focus on what job demand for one day, and reduce job stress for employees and also improve their performance; manager also should focus on encouraging employees setting a goal, and choose the most important work in one day, make a list for the whole day working and schedule to manage time between work and English

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