Regional restriction of streaming videos
The Internet — a fascinating place jam packed with things to read, to watch and to download. According to the ISC Internet Domain Surveys, the number of registered website domains doubles every 2-3 years. There are over 625 million registered domains in their last survey conducted in January 2009. Greater than 1.7 billion people use the Internet and the majority of usage since the creation of peer-to-peer (P2P) file sharing protocol (from 2003-2006) has been to download audio and video files via these networks. However, since 2007, HTTP web traffic retakes the number one position in bandwidth usage.
Ellacoya, the company who conducted the 2007 web traffic research, indicates this trend was due
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Since streaming videos also require a tremendous amount of resources, companies like Hulu will naturally restrict viewing to payable regions (i.e. the US) to reduce bandwidth requirements.
One might argue Hulu can readily find advertisers from outside the United States. While the US has 220 million users, there are 1.4 billion Internet users in the rest of the world. Why not offer content internationally and display in-video ads based on the user’s region? After all, Hulu clearly has the technology to detect the user’s location, in order to block users from outside the United States. It seems foolish not to expand into the larger international market. The answer lies within the nature of the content — copyrighted materials.
Hulu can offer streaming TV shows and movies within the United States primarily because Hulu is a joint venture of NBC, Fox and ABC, the three largest American broadcasting conglomerates. These giants own the American multimedia market. Be it production, promotion or distribution, they are in charge of it all. Streaming video delivery via the Internet is just one more route of distribution to generate income. Copyright issues are not a problem.
The same cannot be said for the rest of the world. For example, in Canada, the size of the media industry is a small fraction of our US counterpart. While we have some local TV shows and movie production, the majority of our prime time viewing comes from American shows.
Firstly, pop culture is something that countries develop on their own, making it difficult for MTV to air the same American programmes to each culture. Secondly, in some countries the cultural differences with the US are so strong that it may be hard for the company to even introduce the channel. Thirdly, this global strategy makes it difficult to compete with local channels that are adapted to both the local culture and international trends. To exemplify this we can see the example of the German Viva channel, that had programmes similar to MTV but was adapted to local taste. They were so successful that MTV eventually bought them in an attempt to diversify their offer and adapt to the European market . Fourthly, because all programmes are made under US regulations there can be some conflicts with each countries’
Sure People have the most recent episodes on Hulu, but they can also go to the show’s website and watch it there. Hulu may have more seasons of show on Netflix. Hulu also has shows, that Netflix does not have for example the show Community. It is a great show it is very funny, but it is not on Netflix. For people to watch it they have to go to Hulu or stream somewhere else. It’s pretty much the only thing good about Hulu plus.
Another opportunity for succeeding in this market is the distribution of channels offered for Hulu such as entering in the mobile device or iPad world. Consumers are using these products more and more every day to watch videos. One way to accomplish this could be receiving permission from well-known cell phone carriers and creating apps for mobile devices to make this opportunity possible.
Netflix globalization moment is divided before and after the live streaming. Before Video-on-Demand, the company was only operating in the USA with the regular video delivery. Consumers used to access their website and request the videos for delivery; so they made up a partnership with USPS in order to deliver and retrieve DVDs all over the US. With technology enhancement and TV channels (NBC and CBS) broadcasting content online, Netflix came up with the concept of video on demand as well.
Hulu is a online video venture which was launched in March 2008 by offering 1,000 different show titles. Hulu mission statement is “to help people find and enjoy the world's premium video content when, where and how they want it.” Hulu is mutually owned by Walt Disney Company, NBC Universal, News Corporation and Providence Equity Partners as from 2009. Hulu launched, Plus as a premium subscription that started in June 2010 that allows subscribers to pay to view premium content with limited/no commercials. Hulu current objective is to bring quality and bring convenience to their customers. Throughout the years Hulu has become a large success from its limited time in the market and it continues to grow in the online viewing innovation.
With Latin American audiences being so close together, do they prefer each other’s content or content from outside the region? With an exception, Mexico, it was found that local programming was much preferred than regional. The exception being: male upper-class youngsters preferring US content.
* Rather than choose to be a destination site or syndicate content, Hulu chose to be both by being an aggregator of online video. There were web sites that did
Netflix is one of the biggest major video-streaming networks in the world. The company announced on January 2, 2016 that they have added 130 more countries to a list that already had 60 in which they offered their services, including India. India was fairly new to this type of service and the country also had low broadband penetration and infrastructure problems, meaning lower quality videos depending on what device the consumer was using. Netflix will take all of this into consideration in order to move forward and penetrate the Indian market.
oligopolies, such as Hollywood” (Rice-Oxley 164). Film industries can rarely compete with American films, along with political cultures. America is slowly taking over completely-- one major example is technology “13 of the top 14 Internet firms are American” (Rice-Oxley 165). Some places are open to the change but there is a couple that disagrees with giving the U.S. so much power. Doing this allows us to bump others out of having any chance and give us control over prices. Japan has taken a different approach to having competition with the U.S. the “Japan locals have taken U.S. ideas like hip-hop and fast food, and given them a Japanese twist” (Rice-Oxley 165). There is also France on the other hand who have grown resistant to Americanization even going to extreme by trying to mandate the use of french language. The U.S. is not always top at everything though there have been occurrences where other countries have surpassed them. Adapting to American culture is a choice and certain areas choose not to follow these trends we should all respect their
In the market video on demand subscriptions, Netflix has some intense competition. Amazon Prime and Hulu are Netflix top competitors. Each offers similar services such as online streaming, original content, and the availability to be streamed on electronic devices. Amazon Prime streaming service offers its customers the option to pay a $99 annual fee which gives you unlimited access to its streaming services and two-day shipping for select orders placed on Amazon. Hulu, another competitor challenges Netflix by offering episodes in a quick turnaround. Individual television networks such as ABC, CBS, NBC are now offering video on demand streaming services to such their lasts television shows. Hulu Plus offers a wide variety of network television
The following table clearly identifies different populations in the world and their respective and projected Internet use:
At this point, stories about video streaming services attempting to steal money and viewership from Youtube feel older than Youtube itself. Challengers have come and gone, but very few streaming services have managed to stick around and find success, and none of them have become the top streaming service. Google gave up and just bought Youtube instead. But with streaming becoming the primary mode of watching content now, companies still have to try their hand at it, and now Comcast is throwing their hat into the ring. The new Comcast video streaming service will be called Watchable, and even if it's not the future of streaming, it looks as though Comcast video streaming could very well be the future of Comcast.
Hulu sets themselves apart from their main competitor, Netflix, by offering the current seasons of shows as early as the day after they air on TV. But, this is starting to concern one of their main investors, Time Warner. Time Warner, is concerned with Hulu’s business model because they fear consumers will drop their “pay-TV subscriptions” (Hagey & Ramachandran, 2016). While Time Warner has a stake in the success of Hulu, they are concerned that Hulu will
Netflix vs hulu is a debate which comes up all around the globe. Netflix which has 104 million subscribers and hulu who only has 47 million subscribers. The problem is where the too applications are accessible. Unfortunately Hulu is only available in the US and Mexico and a knockoff service in Japan. Hulu used to be a free service but that changed about a year ago it was for the better. It recently jumped into live tv. It's the second most watched streaming service behind netflix. Now lets decide which service is better
Out of the 28 countries that form the European Union, only Germany, France, Italy and Spain are in the top 20 list of nations in the United States media, according to the International Communication Gazette.