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Report on Feasibility Study on Made to Measure Garments

Decent Essays

MADE TO MEASURE GARMENTS- Project Report

MARKETING MANAGEMENT

Submitted By:

Prachi Garg (12)
Shinu Nair (48)

PGDM-IB 2010-12

TABLE OF CONTENTS

1. INTRODUCTION………………………………………………………… 3 2. OBJECTIVE OF STUDY…………………………………………………... 6 3. REVIEW OF LITERATURE ……………………………………………….7 4. METHODOLOGY………………………………………………………….12 5. DATA ANALYSIS………………………………………………………….14 6. MARKETING PLAN………………………………………………………17

INTRODUCTION

Technological advances during the past decade have opened many new doors for the Textile and Apparel industries, especially in the area of rapid prototyping and related activities.
When evaluating consumers’ dissatisfactions with apparel that has been mass-produced and is readily …show more content…

Clothes are made in the Far East or North America. Prices start around £250, or $482, per pair of jeans. They don’t carry any stock, are never on sale, and receive cash upfront before manufacturing. They have very high sales per square foot – about $2000.

2. DNA Style Lab
They sell customized T-shirts. In this model, the company commissions a number of artists from around the world. They contribute design elements which a customer can select. The more graphic elements a user selects, the more expensive the final product gets. In this model, the artists will get their full price, the user pay for the graphic elements they select (about $5); the company itself makes its profit from selling the core product which is about $10.

3. Ziami
Ziami is a German company, who make custom made shirts for about €29 and custom-made suits for about €99. They use multi-level marketing approach in their model, in which whosoever purchases a €50 starter package, becomes a custom shirt seller. The distributors purchase a custom shirt for €22 and sell it for €29. Manufacturing is done in China and Thailand. The major complaints are unstable quality, bad customer service and poor fabrics. 4. Zafu.com
It asks women shoppers 11 questions about how they prefer jeans to sit on their hips or waist to create a body profile. The results are used to match the user with as many jeans as could suit them from a

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