MADE TO MEASURE GARMENTS- Project Report
MARKETING MANAGEMENT
Submitted By:
Prachi Garg (12)
Shinu Nair (48)
PGDM-IB 2010-12
TABLE OF CONTENTS
1. INTRODUCTION………………………………………………………… 3 2. OBJECTIVE OF STUDY…………………………………………………... 6 3. REVIEW OF LITERATURE ……………………………………………….7 4. METHODOLOGY………………………………………………………….12 5. DATA ANALYSIS………………………………………………………….14 6. MARKETING PLAN………………………………………………………17
INTRODUCTION
Technological advances during the past decade have opened many new doors for the Textile and Apparel industries, especially in the area of rapid prototyping and related activities.
When evaluating consumers’ dissatisfactions with apparel that has been mass-produced and is readily
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Clothes are made in the Far East or North America. Prices start around £250, or $482, per pair of jeans. They don’t carry any stock, are never on sale, and receive cash upfront before manufacturing. They have very high sales per square foot – about $2000.
2. DNA Style Lab
They sell customized T-shirts. In this model, the company commissions a number of artists from around the world. They contribute design elements which a customer can select. The more graphic elements a user selects, the more expensive the final product gets. In this model, the artists will get their full price, the user pay for the graphic elements they select (about $5); the company itself makes its profit from selling the core product which is about $10.
3. Ziami
Ziami is a German company, who make custom made shirts for about €29 and custom-made suits for about €99. They use multi-level marketing approach in their model, in which whosoever purchases a €50 starter package, becomes a custom shirt seller. The distributors purchase a custom shirt for €22 and sell it for €29. Manufacturing is done in China and Thailand. The major complaints are unstable quality, bad customer service and poor fabrics. 4. Zafu.com
It asks women shoppers 11 questions about how they prefer jeans to sit on their hips or waist to create a body profile. The results are used to match the user with as many jeans as could suit them from a
For the past hundred years the need for clothing increased since the number of people of keeps growing. As the years go on, producers must find new ways to produce more clothing to make more profit and keep up with demand. Before people would either have to ride all the way into town to have tailors make their clothes, or have someone at home make the clothing for them. But as the years progressed, methods have changed dramatically.
Aurora Textiles has historically been one of the premier textile companies in the United States and now has a decision to make. With the opportunity to invest in equipment that could help cure our slumping financials, we must carefully explore whether this investment is appropriate for a company with such an uncertain future. With that in mind we believe that the Zinser 351 is the perfect investment to pull us out of this slump. As a company that has been able to deliver a premium product for the consumers, the Zinser 351 will allow us to continue to do that while also begin
Sir, on August 30, 2014, I and Isabel C. Lizarrage were working around the time of about 8:40 pm. We got a couple of customers to enter into the store. One lady desired to see a few blouses and called Isabelle for help and requested some pants sizes. After that, the customer began asking her partner for his opinion on it, so she can try on the clothes.
First of all, the amount of clothing in the United States that had been purchased from other countries has been increasing in great numbers. Most clothing in America was made in America until the 1970’s when clothing from outside countries started becoming more common. This happened because labor costs were much cheaper in other countries than in America, causing the products from those countries to also be much cheaper than those made in the United States and retailers were gaining better profits. The minimum wage in the United States is $7.26 per hour, while in China the average clothing factory worker earns $1.26 an hour and $0.52 in Cambodia. By 1990, of all the clothing sold in America, fifty percent were made in America- which has
The Civil War inadvertently brought ready-made clothing to us, and it is here to stay. The era of ready-to-wear clothing, though a revolution in itself, should also be viewed as a positive trend that continues to provide consumers with time-efficient and abundant choices through advancements in machinery and new distribution models. Though arguably the unforeseen outcome of a coincidence, the impacts of ready-made clothing have had huge implications on our everyday lives. Thank you for your
Jeans are something that we think it is a fashion statement but they aren’t. The real reasons jeans were made for is for miners during the gold rush. The person who made them was a guy named Levi Strauss, but he didn’t intend on making them he wanted to make tents and wagon covers. He made pants that were made for working into a style forever. Man, that is a lot right who knows.
The condition of Australian fashion retailers have been under-serviced and underwhelmed when it comes to fashion choice, especially in affordable variety (Wells 2013). There are only numerous fashion labels are available to dress 23 million people. In addition, the price cannot be compared to international brands’; the volumes produced by big international retailers like Zara and H&M are to service global market, unlike Sportsgirl or Country Road who produce much smaller volumes.
By the 21st century, the advancement in technology has forever changed the way clothing is made. “The impact of CAD software on everyday clothing is becoming more prevalent as the software is linked to 3D printing technology.” This saying, clothing has come to be an easy thing to come by and still is advancing. “Machines for home printing are becoming more affordable… the ability to create customized clothing is becoming more of a reality as technology evolves.” As technology evolves, it will impact the way people shop for clothes and how their clothes are
There is an increasing awareness about waist trainers and cinchers, as they are growing in popularity. The current trend has led to an influx of corset companies placing new products on the market. On one hand, an improved selection generates more choice for consumers, which can be extremely beneficial. On the flip side of the coin, however, an increased selection can nevertheless give rise to endless knockoffs that fail to offer the same benefits as the higher end belly cinchers.
According to the video series, Alex Blumberg tells us about the story about how to make a T-shirt at Planet Money. It begins from growing cotton in the farm to a completely T-shirt.
This trait can be leveraged to build systems on par with the new technologies. An addition of 25% of personnel, expert in modern technologies and equipments would enhance the ability of the firm to start an e-business system that would enable LBS Textiles make a global presence, capture the national and international markets. Increase in the number of clients that LBS Textiles can reach out to will increase the volume of trade. The increase in trade brings in direct returns to the company. The expansion of markets and increase in clients indirectly increases the volume of sales and aid in boosting the returns to LBS Textiles. The company needs to evaluate the demand of the various demographics across the globe and develop newer attractive designs. The Research of newer technologies or designs to attract newer markets and wider demographics will incur expenses but the successful outcomes when channelized through the development teams produce the actual product for direct revenue generation.
The western fashion market is making a rapid move toward the eastern hemisphere and into Chinese territory. While activewear is becoming highly popular in the United States, expensive jean producers are looking toward broadening their consumer market. Brands such as American Rag Chie, RtA, and AG are quickly developing strategies to sell high quality jeans to China’s large economy.
Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.
2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.
There is no need to clarify the fashion appeal of denim jeans in the fashion world. Jeans are now a very popular article of casual dressing around the world. Denim has been used in America since the late 18th century for making casual wear, uniforms and work clothes. Jeans originally designed for cowboys but after that it became popular among youngsters. The story of jeans begins in the city of Genoa, in Italy. After that the French city of Nimes, weavers tried to reproduce the fabric exactly, but without success. However, after long trialing, they developed another twill fabric that became known as denim.