Representation Of Women In Music Videos

“Miss Representation” is a film released in January 2011, which shows the various ways the media represent women. In the short trailer it starts by showing quotes, various statistics, and input of various influential women, on how women are misrepresented in our society. Some statistics include on how women are vastly outnumbered by men in leading positions in the workplace and in government. It also claims that the media only uses women’s sexualized image for money, not because it is what consumers want to see in advertisements. For example, in a video explaining oversexualizing in young children Geena Davis comments, “…in G-rated animated films the female characters wear the same amount of sexually revealing

Data Analysis from the 50 music video sample showed that hip-hip music videos sexually objectified women more in comparison to country music videos. Accumulated data results, as shown in the 2x2

The video material that I chose to view for this assignment were music videos, which was an unsurprisingly easy decision to make for writing about gender stereotypes. Music videos are watched by millions every day, and many of these provide misogynistic visual media that has been regulated and accepted by society. These negative connotations for women showing them in highly gendered roles mainly doing medial things such as dancing around in lingerie or fawning over a rich, famous, and/or successful man are dangerous towards equality for genders. Young girls and boys seeing this kind of harmful content could lead them to grow up believing they have to conform to these stereotypes and gender roles instead of living how they would prefer.

In today’s vast globalized world, representation is present and has left its impact everywhere, from politics to media to parts of our everyday life. Representation is defined as the description or portrayal of someone or something in a particular way (Oxford University Press, 2016). This has shaped the way people think, talk and view the things around them. Thus, media representation is the portrayal of a group, community, person, event, idea, experience or perspective by the media, regardless of whether it is visual or verbal. Media representation is also a choice made in constructing facets of reality such as people, places, objects and events in media. Such representations exist in a multitude of forms such as print, films and writing. Generally, it would be difficult to showcase every feature of the person or thing, hence, media has been essentialising the representations to suit the views of the majority.

"Sure God created man before woman. But then you always make a rough draft before the final masterpiece." Author unknown. It is indeed hard to imagine or comprehend such a quote in a society where women are often portrayed as sex symbols and sex objects. Media is one of the major sources for gender depictions in our society and it has played a major role in placing unfathomable gender roles on women in regards to how they are to behave, and address themselves within a society. The gender depictions of women in our society are truly very saddening and mind-blowing!

Women often appear with glamorous image on advertisements, movies. However, there are also a lot of pictures to make women soured and routine such as women in the party, velvet erotic games, etc. By taking advantage of beautiful pictures, sexy women in the media seems to make the value of women become simply. People have acknowledging that women typically only have to dep, sexy, attractive, and space for recreation. Indeed, they hardly enhance the value of women. I am really shocked to find that most of social media is making people less interested in the intelligence, curved bar, and a lot of good things that women had not simply outward beauty. The media just give people that the public wants to. The film really makes the viewer think about the true value of women in the media and society. In addition, the film effectively appeals to the audience’s emotions and empathy. Throughout the film, the writer mentions her unborn daughter and her fear of whether her daughter “could grow up to be emotionally healthy and fulfilled given our moder culture.” She mentions that becoming pregnant and discovering her child was a girl is the reason she started looking to make a change in the way society and media sees women. This is an appeal to anyone who has a daughter or wants to have a daughter. They hope that people will want to make changes, just like the narrator did, for the future of the

According to Sociologist Craig Calhoun, socialization is “the process through which individuals internalize the values, beliefs, and norms of a society and learn to function as its members”(Calhoun, 2013). With that in mind, media, particularly the music video and advertisement industry, are essential parts of contemporary socialization, especially involving the perpetuation of gender roles in our culture. At a very young age, children learn, without difficulty, the differences between boys and girls, and what standards they are held to. Women are often objectified, systematically demoralized, and dehumanized in the music video industry and mainstream advertisement. External forces, such as the media, not only guide children to understand the norms of each gender, but these forces also shape children and adolescent’s perception of the self. The documentaries Killing Us Softly 4 directed by Jean Kilbourne and Dream World 3 directed by Sut Jhally explore the distorted and fallacious ideals of femininity and sexuality expressed in contemporary media.

Allen’s music video introduces half-naked women committing sexual acts in a provocative scene to establish the role of women in pop culture as dehumanizing. The scene starts with Allen joining the female dancers, clothed enough to barely cover their genitals, beginning their dance routine. As Allen sings, the dancers are seen performing the twerk, and the video zooms on the dancer’s genitals as the dancers lick their hands and slap their genitals. Allen’s incendiary scene highlights women as needing to be overly sexualized in music videos and performing suggestive behaviors to be included in pop culture. This scene dehumanizes women in music videos because women are expected to behave and dress in a specific manner or not be included in the

An issue many have with Hip Hop music is it over-sexualisation of black women. Within hip hop music videos and the lyrics used to define women, are often portrayed in ways that calls for them to sexually satisfy men. Hunter and Soto (2009), highlighted that women in hip hop music are often characterised as sex workers. Their study coincides with Miller-young (2008), who argued Hip-Hop music has an obsession with portraying women as strippers in their song. She pointed out that Hip-Hop music is extremely misogynistic with males being shown as pimps whilst females are shown involved in sexual acts. This shows that within Hip-Hop music males are shown to be the dominating sex. This can impact on women negatively due to the fact hip-hop has become

Several film theorists have used a variety of tactics and view points to analyze feature films since their inception. One of the most prominent theorists of those that analyze films from a feminist perspective is Laura Mulvey. Mulvey is famous for her essay “Visual Pleasure and Narrative Cinema,” which presents an array of theories involving the treatment of women in films. Arguably the most notable idea presented in Mulvey’s work is the existence of the “male gaze” in films. This essay will examine Mulvey’s theory of the male gaze in relation to Alfred Hitchcock’s film, Vertigo. Vertigo does not fit the criteria of a film that

Women are seen through the eyes of the music industry as little more than sex objects; causing them to feel of no worth, leading to extremely dangerous long term mental illnesses and eating disorders. Music lyrics/video is a key source of messages that advocate and encourage drinking, smoking, drug abuse, sexuality, sex-role stereotyping, sex and violence. Exposure to music videos, has also been correlated with early uptake of sexual activity. (AMCA, 2014)

Representation refers to the construction in any media (especially mass media) of aspects of ‘reality’ that can either mirror or subvert societal expectations. They are often based on negative stereotypes allowing the audience to feel secure and familiar. By definition, all media texts are re-presentations of reality. They are intentionally composed, lit, written, framed, cropped, captioned, branded, targeted and censored by their producers, they are entirely artificial versions of the reality perceived in the current world. Every media form, from a home video to a glossy magazine, is a representation of someone's concept of existence, codified into a series of signs and symbols which can be read by an audience. However, it is important to

the eye. So what is the meaning of this play why does she act this way? All the sources seem to

The male gaze puts his fantasy onto the female figure, which is styled, in a unique sort of way. In this traditional exhibitionist, role women are continuously being looked at and their appearance is delivered to the male gaze in such a way as a strong visual and erotic impact and provides male desire. The presence of a woman in a normal narrative film is the key of the movie. However, the key of the narrative film works against the development of the story-line and stops the action due to the erotic gaze. Butt Boetticher said: “What counts is what the heroine provokes, or rather what she represents. She is the one, or rather the love or fear she inspires in the hero, or else the concern he feels for her, who makes him act the way he does. In herself the woman has not the slightest importance”.

In music videos the dancing or portrayal of the people within these videos is often of a very sexual driven nature. This re-inforces the idea that women are sexual objects and the purpose of their being is to provide the male population with sexual satisfaction. Women portrayed are very thin and pretty, wearing heavy layers of make-up which portrays the idea that women need materialistic items such as mascara and lipstick