Research Paper On Air Blue

The planning process begins with a situation analysis of the external and internal forces affecting the organization.  This examination helps identify and diagnose issues and problems and may bring to the surface alternative goals and plans for the firm.  Next, the advantages and disadvantages of these goals and plans should be evaluated against one another.  Once a set of goals and a plan have been selected, implementation involves communicating the plan to employees, allocating resources, and making certain that other systems such as rewards and budgets are supporting the plan.  Finally, planning requires instituting control systems to monitor progress toward the goals.

Oman Air is the national airline for Oman and the aim of this marketing plan is to identify ways the company can improve its competitive advantage in the market.

Jet Blue set up its main head quarters in New York's JFK which is one of the biggest airports in the world. This was a strategic plan due to the lack of domestic flights going in and out of JFK, that minimized there competition which allowed them to continue on a path which led them to there success. Through targeting specific markets and concentrating their efforts on those markets they gained a loyal

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)

British Airways (BA) is based on the British flag carrier airline, based near London Heathrow Airport, the main center is near the Gulf. British Airways operate with Gatwick Airport which is the second or third center, a dedicated British Airways at London City Airport Express

Marketing manager play a key role in organizing all the marketing activities of the company. Marketing manager should has abilities to deliver products and service to customers, organizing the market segment, increase company’s marketing share, work with other employees. Therefore, marketing manager position requires the applicants to have a good knowledge of marketing functions and strategies in order to create an effective influence for the organization to achieve goals.

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.

Air Deccan , being India’s first low cost airline, is a part of Deccan Aviation Private Limited, which is India's largest private heli-charter company. Established in 2003 and started operations in August that year, it has revolutionized air travel in India. It was taken over by Kingfisher Airlines in 2008.

Air Asia is a world-wide known airline nowadays. It was being established in December 2001. Air Asia’s website www.airasia.com is the most popular e-commerce and search website. Air Asia airlines allow people to book their own flight without needed through a travel agent. Air Asia has become an award winning and the largest low cost carrier in Asia. Air Asia now flies to over 61 countries around the world, with a fleet of 72 aircraft. It has operated over 400 flights daily from hubs located in Malaysia. Air Asia’s famous quote “Now Everyone Can Fly”, has sparked a revolution in air travel with more and more people around the region choosing Air Asia as their preferred choice of transport.

Air India is owned by Air India Limited, which is a Government of India enterprise. It is the third largest airline in terms of passengers carried, after IndiGo and Jet Airways. Air India has its headquarters in New Delhi.

Air Asia flies to 88 destinations and carries over 220 million guests. Air Asia operates a fleet of Airbus A320 aircraft, representing one of

The small number of low cost airline start-ups in the Middle East include Air Arabia, based in Sharjah in the United Arab Emirates, and Kuwait’s Jazeera Airways.

Marketing strategy is the goal of the increasing sales and achieving the sustainable competitive advantages. Marketing strategy includes all the basic and long-term activities in the field of the marketing that deal with the analysis of the strategic initial situation of the company and the formulation, evaluation and selection of the market-oriented strategies and therefore it contributes to the goals of the company and its marketing objectives.

A marketing manager is an integral part of any company that wants to increase their efficiency, growth or aims to continue to capture the same market share they may already dominate. In simple terms, their job is to help direct the marketing department of a particular business; sometimes they manage numerous products, or in other cases one singular