Research Paper On Nikedias

The shoes is one of the important things in life.over years shoes had a lot of changes based on people changes.It effects the economcial side by advertise it using sport celabrtays.For this reasons people go and buy the shoes.Moreover that made the Nike company so

Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

Nike has started by starting its foundation based on running shoes. However, today Nike has a huge sponsorship with athletics in all major sports. Nike’s huge accomplishment was when they reached a deal with signed Michael Jordan. Soon, Nike released his signature sneaker, Air Jordan 1. Nike accomplished to purchase the original signature basketball sneaker which was the Chuck Taylor All-Star. This product was worn by basketball sensation and hall of fame Magic Johnson. Recently, Nike has solid success of profitable sales growth in its basketball products. Nike sold $340 million worth of its LeBron James sneakers. Also, Nike sold $195 million of Kevin Durant sneakers and $105 million of Kobe Bryant sneakers. Nike soon signed an NBA deal, which

Overall, Nike’s inventory turnover is greater than Under Armor by .86%. This leads us to believe Nike is selling more inventory than Under Armor and making a greater profit. Nike’s annual sale’s are 8.4 times greater than Under Armour’s, which leads them to have an extra advantage because they have more money to spend on marketing, and advertising (Sparks). Not only that, the current ratio of Nike is 2.52% and Under Armour is 3.67%. Even though Under Armour has a higher ratio, Nike is also competently larger in size than Under Armour so has more current liabilities, but Nike, for its size is still has a comparable current ratio.

Analysis of Nike Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces.

The story of Nike and how it came about is remarkable in the sense of it was just a random idea that Phil Knight (now the CEO of Nike) was forced to come up with because of a business class Phil took at Stanford Graduate College. Now that is just a glimpse of the start of the company that would soon become the top sports apparel and sneaker producer for both male and female genders. I hope by the time this research paper is over you have an appreciation for what Phil Knight created and continues to make better day by day, month by month, and year by year.

There were three major responses to this situation from Nike Inc. first; the company argued that its part as a designer and marketer of products was not to interfere with how their factories in foreign countries operate. Nike asserted that all factories were independent and what was between them was to get the products in its finished form. The company further argued that all employees were not Nike’s staffs so could not be responsible for their condition of work. In that case, it is appropriate to insinuate that Nike Inc. first response to the situation was to vehemently ignore and deflects all criticisms leveled against the company and its suppliers.

The shoe companies are substitutes for each other which makes for an elastic market. Consumer’s who aren’t set on one name can easily pick between all the brands to find the best deal. With Nike and Adidas in the lead it is apparent that the name makes a different. Nike doesn’t spare in the advertising area in 1997 they spent $978.2 million.

Which shoe is better, Adidas or Nike? Adidas and Nike are similar in a way that they both advertise shoes, but they both use different tactics. The main question though, is which shoe brand is better? The Adidas advertisement aimed at teenagers focuses on finding a shoe that makes them feel happy and one that they feel comfortable in, whereas the Nike advertisement focuses on being able to trust Nike and that they will provide them the best shoe to help them be the best. The Adidas brand and its ads are really interested in using famous people and well known superstars. Also, Adidas value sponsoring teams and global events. However, Nike values sponsoring specific stars in a wide range of sports, and they use main symbols in their ads to describe

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

In 2002, Nike embarked a vision to make the company an Employer of Choice in a five year time frame. The company strongly believe that diversity would nurture positive impact to its business model which Nike Inc. reported in 2005 diversity have articulated a consistent, four pronged business caseviii for diversity includes: A. B. C. D. Diversity drives recruitment of the most dynamic people. Diversity enriches the creativity and innovation that shapes the brand. Diversity grows competitive advantage. Diversity heightens the stature and belief in the brand

Consumers have more buying power now than ever in this industry. Now that UA, Nike and The Adidas Group all sell similar products the consumer have more options to choose from. Depending on what brand they are most loyal to, what their price point is or what style they prefer can dictate which company will win that sell. Even though one buyer’s influence don’t have the ability to change the price of a product or the product itself, buyers still have a reasonable amount of authority based on their loyalty of these brands fading.

Looking into a future new venture for myself I decide to start-up a business like Nike, because of the performance that Nike has had in the shoe industry has been remarkable all across the globe for many years. It is one of the country’s largest and highly respected brand names, not only in the United States sector, but it highlights the international globe as well. Nike is a sporting goods company and distributor that offer’s all type of athletic shoes, sporting gear, and many different accessories that are used for people that are into sports and fitness. A lot of different teams in the sports industry uses Nike equipment, shoes, and accessories because of their amazing background name for their products and services that they offer. So since Nike has that title brand and as a company they have prospered in many ways and I would like to start-up a shoe company similar to Nike since they have profited very well on the market with minimum declining levels with still manage to pull through in the end.

NIKE has dominated and been the long standing leader of athletic shoes. NIKE Inc. is a company made famous for selling athletic products, for both men and women covering a range of products not limited to but including action sports, athletic training, basketball, football, soccer, running and tennis. NIKE’s current goals include becoming more connected with non-competitive and or casual runners, the brand has recently lost grips with its runners. These runners are non-competitive and enjoy running for exercise and or shear enjoyment. In 2012 sales of running and jogging shoes accounted for over 3 billion U.S. dollars, becoming leading factor for NIKE to focus the brands attention towards the fun and enjoyment behind non-competitive runners. “From 2002 to 2007 there has been a steady growth of about 2.8% per year.” SWOT analysis, current environment, current marketing

Nike being the world-wide leader does well on advertisements and viewer/customer attention-catching and carries the best image of the 3 top brands. It is the brand that people want to own.