How Marketing Techniques Are Used For Market Products

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)

Marketing - Marketing is the ways a business approaches a customer in order to persuade them to buy their products. Apple market in various ways. They use TV adverts, billboards, catalogues and flyers which are all effective ways on how to approach customers in order to sell products to them. This is effective as it keeps consumers interested in a business’s products and it asks customers on how the business how it could improve, this could make consumers happier with the store.

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The

Apple is an American multinational technology company that leads in the worlds largest consumer technology company. Not only is Apple a worldwide technology company, but it also the third largest mobile phone manufacturer. Headquartered in Cupertino, California, Apple designs, develops, and sells consumer electronics, computer software, and online services for over 41 years. Tim Cook, CEO of Apple inc. head of Apple Board of Directors, describes Apple products as devices that can change lives and help shape the future. With over 500 retail companies around the world, Apple holds a value of 750 billion dollars. With Apples continuous production of innovative hardware products, softwares, and consumer electronics, more than a billion Apple products are being actively used and operated around the world.

Apple is a technology-based company out of Cupertino, California. Steve Jobs and Steve Wozniack started the company in 1980. After getting kicked out for a few years by the board, Jobs reclaimed his company. Since his return, Apple has never looked back. Apple began as a computer company, but by the late 2000s they expanded and launched the first iPhone. The rest is history after the first phone debut. The first iPhone was a major leap forward in phones and technology; it was the first of its kind. With the ability to surf the Internet, it was the first smart phone. Although a smart phone, it was unable to send Multimedia Messages, such as pictures and videos or use third party applications. “In 2005, Apple CEO Steve Jobs conceived an idea of using a multi-touch touchscreen to interact with a computer in a way in which he could type directly onto the display, essentially removing the physical keyboard and mouse, the same as a tablet computer.”( "IPhone (1st Generation)." Seven years later, the iPhone is still a game charger. The phone is slimmer than it has ever been, and each year the new model iPhone gets faster and faster which helps make people’s lives easier. I will explain throughout how apps such as Siri, fingerprint sensor, Health and Wallet make peoples lives easier and how the iPhone can be used by anyone at any age level.

Apple is an American multinational company that produces computer software, cell phones, personal computers, and other electronic products for consumers. Some well-known Apple products include: the iPhone, the iPod, the iPad, and the Macintosh line of computers. There are many Apple retail stores in America, as well as overseas. “Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.”(What is Apple?).

“Apple designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, and sells a variety of related software, services, accessories, networking solutions and third-party digital content and

Samsung is an electronic company, that is specially designed for digital appliances. The company provides some Samsung home appliances like televisions, refrigerators, washing machines, microwaves and air conditioners to their customers. This was founded with the belief that any family can have a high-quality appliance in their homes or for their own personal use. Samsung was founded “by Byung-Chull Lee in 1938 in Taegu, Korea the company started as a food exporter in Korea” (Kovach). In 1970s Samsung started selling their first black and white TV and in 1979 Samsung Electronics came out, also Samsung is made up of over 80 businesses that have worked in different markets and Samsung Electronics have operated in over 60 countries. You

There are a surplus of products such as batteries, hard drives, televisions, air conditioners and Smartphone being manufactured by Samsung. Samsung electronics is spread across 80 countries and has developed a reputation by emphasizing on innovation in its management strategies. Samsung has got a bunch of sections within their organization, stretching from technology, manual labour work, markets and consumers. As a worldwide company with roughly 200,000

Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It has number of businesses under its own brand name. Samsung was founded by Lee Byung-chul in 1938.

Samsung is widely recognized technology company, and well known for its home theater and consumer electronics, such as its smartphones. At Samsung’s website (2016) under the Values & Philosophy section, the company informs the public that:

As a consumer, marketing techniques are applied all around us. Some are meant to grab our attention and some are meant to blend into the background whilst evoking our subconscious thoughts. Most products we buy come in packaging in some way or another. Do we occasionally make purchasing decisions based upon the packaging of a product compared to another? In markets with high competition, this may be the deciding factor in a consumer’s choice on which product to go with.

Samsung Group is an international corporation company from South Korean. It develops variable business areas such as food processing, electronics, textiles, securities insurance and retails. Especially, electronics like mobiles, laptops, televisions and semiconductors become the main source of their income in the global market. In 2010, Samsung Electronics becomes the largest information and technology organization in the world.

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,

Samsung started its business as Fishing Company in 1943 from South Korea. Now, it is one of the tech giant and it has a rich history. Though, the Samsung is a brand name, it has multiple business under the name of Samsung, the technology part of the company is controlled by Samsung Electronics. It produces it tech products in Vietnam whereas all other administrative and creative work in done in home country South Korea. Now, it is the leader of electronics in the world alongside with Apple and other tech giant.