How Marketing Techniques Are Used For Market Products

1055 WordsMar 4, 20155 Pages
P1-Describe how marketing techniques are used to market products in two organisations. I am going to look at how marketing techniques are used to market products in two different organisations, I am going to look at apple, a private sector business, and the Samsung is also a private sector business. Marketing is the management process that a business carries out, it is responsible for identifying anticipating and satisfying the customer’s requirements, and to help the business to make a profit. Apple is an American electronics company that sells phones, laptops, computers, and iPod. They are a business that works in the private sector, they have no government input. Apple design and makes their own products, this can include, the iPhone, iPod, iPod touch, iPad, iPad mini, MacBook pro’s, MacBook air, apple TV, etc. Apples products that the products that other business provided. They created a completely touchscreen phone, the iPhone. They then created the iPod touch, which is like the iPhone, as it is touch screen and it looks like the iPhone, but it doesn’t have the qualities of a phone. They also made the iPad and iPad mini which are bigger versions of the iPod. Samsung is a South Korean electronics Company that sells phones, laptops, computers and TV. They are a business that work in the private sector, they have no government input. Samsung design and makes their own products, this can include, Samsung wave, Samsung Galaxy launched, Samsung
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