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Responsibility Of Procter And Gamble

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Corporate social responsibility brings a new perspective to the societal role of enterprise, while recognizing the relationship between profitability, ethical and environmental standards of the company. The position of companies in society is a subject of constant change. People today do not perceive the company only as producers or suppliers of the products that reach only for maximizing profits, but they assume that the company will meet the requirements of the other areas as well, such as the legal environment and that it will support development of other activities beneficial for the society.
The concept of social responsibility means accepting responsibility of enterprise for all of its economic, legal and ethical activities. Corporate social responsibility expresses a complex i.e. economic, legal and ethical responsibility of a particular enterprise for its actions that will affect all of its stakeholders but other people as well. Enterprise cannot completely predict all the consequences of their acts, because it always operates in an environment of limited information sources. Program of social responsibility does not require impossible things from …show more content…

We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always be our most important asset” (Tilak 2009).
Furthermore, the mission statement of the company also states it to provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. This statement also indicates the company is well aware of the implications and applications of the corporate social responsibility policies which they have to follow to be a good corporate

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