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Retail Management Essay

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An important business man once said, “There’s an enormous number of managers who have retired on the job” (Retail Industry.About). That is a great phrase that is thoroughly true. Many managers are there simply to get a paycheck and not to actually fulfill their duties. Retail management drives sales, lead associates, manages company programs, provide candid feedback, and ensures that customers and our associates are always number one.(Sales Manager) In order to drive your sales the customer must always be your top priority. Management, no matter where you go, keeps a business running smoothly. The main job of a retail manager, specifically JCPenney, is supervising sales associates and participating in the Customer First program …show more content…

An important aspect of retail management is hiring and training of qualified employees (Romanosky, 294). Upon hiring of an employee, management then assigns or should assign the individual duties. Training may be the most important aspect of step in the development of an associate. If the associate has no training, how does that employee know what to do? When having people work for you, you will typically have people who want a pay raise or would like to move up in the company. Typically upper management would handle these situations. As previously mentioned, training is key to a successful business. For a new employee starting in the company, they would initially work with the Training Supervisor to learn the basics of their job. As time goes on, all members of management should coach or lead associates. Typically, one’s direct supervisor will work with the employee the majority of the time. As a member of management it is extremely important to coach associates effectively. By coaching associates effectively, management should be able to instill more responsibilities to the associate (Basic Responsibilities of a Management Associate). Management should coach associates to provide great customer service, complete FindMore orders (online orders), credit goals (credit cards), possibly gift card sales, and other company promotions. Upon coaching of associates, management should always follow

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