Rhetorical Analysis: Crunch Time

When you see a solider in his or her uniform, you are proud that they are serving this country to protect our freedom, securing our country, and defending democracy worldwide. The solider can come from different branches of the Military. The one you might be familiar with is the U.S. Army. These soldiers are well respected and prepared to serve our country whenever and wherever needed, combat-ready at all times, and trained to counter any threat, anywhere. In 2007, the United States Army department published a recruitment ad for U.S.

These commercials featuring flavorsome char-broiled burgers with a delectable hand crafted bun sold at a local fast food joint appeal to me, they make me crave the product. This being said they achieve their goal to convince me I need the product they are promoting. Soon I find myself in line ready to purchase one of these fine burgers, I order a meal and anxiously hand the cashier money. I sit down ready to calm this beast in my stomach. I open the packaging to find a burger sloped together, it looks like a 2nd graders arts and crafts project. Soon I begin chowing down on the burger attempting to satisfy the craving. Halfway through my endeavor of the not so flavorsome burger I begin to feel disgusted. This isn’t the first time and it will probably not be the last. But why? Why do I fall for this multiple times? Maybe megaphone guy has drowned me with his brain deadness. Then I realized I’m getting dumber.

Emotional Appeal was used in the commercial too. The 3 dogs were cute and funny in the way they tried to get the doritos. The music is also entertaining

Doritos Goat 4 Sale was humorous because a goat was eating Doritos plus in the end the owner of the goat was trying to sell the goat to keep all the Doritos. It was also funny when the goat “screams” when he sees there is no more Doritos in the pantry just to find out his owner stole all of the Doritos and was going to sell him. The commercial makes the advertiser’s product stand out by having a goat eat Doritos while also showing how addicting the chips are even to animals and people alike. The chips Doritos

The comparison of the two Doritos ads comes from 1970’s Card Shark commercial and the 2010 Super Bowl commercial showing a little boy telling her moms date not to touch momma or his Doritos. Both commercial show a conflict that happens between the main players in the ads. The main comparison that you see is the race of the actors. As I reviewed the 1970’s ads I could not find any that were racially equal with the cast members.

This Doritos ad, in particular, has no recorded background. In the past, Doritos would use platforms for their advertisements that would be easy for the public to track, like TV ads or billboards. In the case of this ad, Doritos likely posted it on a website or social media platform, meaning there is no known source where the ad came from. Doritos used the internet as a platform to target a specific audience. In this ad, Doritos targets a millennial audience with the hope of selling more product to this group. Doritos successfully uses rhetorical appeals and strategies in this ad to encourage millennials to purchase the product. Appeals to pathos, logos, and ethos all work together to convince the audience to purchase Doritos during the kairotic moment of millennials attempting to prove themselves to the world.

I prefer to express myself in my writing, although it’s not always easy. We all want to be good writers, but it can be difficult to become a good writer. We don’t grow from things that are easy, we grow as writers when things become difficult and challenging to the mind and the hands of a writer. For an example, when I was writing for the visual rhetorical analysis of a documentary it was difficult writing about the documentaries ethos, pathos, and logos. (Question 2.) At the beginning of my essay I wrote in my thesis that the author of the documentary Fed Up lacked in giving the audience logos, but had persuaded their audience with pathos and ethos, “Fed up has certainly persuaded its audience through the use of ethos and pathos; although

I think the commercial is directed towards people who are starving and have demand to have their food made fast. The commercials audience could also be younger children because by having them watch it and seeing the bright atmosphere, food that has bright coloring and draws your attention, and happy people may draw attention to the younger kids in hopes they will persuade their parents to go there.

The art of quoting and summarizing an argument is one of the main skills to acquire when it comes to writing a successful piece of work. In the book, They Say I Say the art of inserting quotations is mentioned to be one of the highest mistakes made by writers. Many insert a quote that has no frame of introduction or background information which is considered a “hit and run quote.” Readers need to be able to comprehend not only the writings, but the background information and quotes from another author writing in order to have the whole work cohesive. Dire necessity for the writer is to go back to the initial text and truly understand the background from which they are quoting to make sure their audience understands the quote and why

In “Bring Back Flogging”, Jeff Jacoby addresses the problems within America 's criminal justice system. He gives many reasons why imprisonment simply does not work, and suggests that corporal punishment should be used as an alternative. Published in the Boston Globe, a newspaper well known for being liberal, Jacoby provides a conservative view and directs his argument towards those who strongly support imprisonment and view corporal punishment to be highly barbaric and inhumane. However, in order to shed light on our current situation, Jacoby discusses the dangers that we face though our criminal justice system a nd shows concern that imprisonment is doing more harm than good. In effect, Jacoby looks to the past for solutions, and

For the 2010 Super Bowl, Doritos put out a commercial that was titled “House Rules”. In this commercial a young man comes to take a beautiful young, single mother out for their first date. While the mother is out of the room putting up the flowers the man brought, the man sits down to socialize with the son. As the man sits down he picks up one of the son’s Doritos, and just as he is about to put the chip in his mouth the son slaps him. After slapping the man the son says, “Don’t touch my mama, and don’t touch my Doritos.” This 2010 Super Bowl Doritos commercial is an example of visual rhetoric, because it appeals to the audience using pathos, ethos, and what the camera focuses to not just persuade the viewers

The commercial acts out how your brain acts when it’s on donuts and cheeseburger. It makes audience realize the temptations of junk food in first person which makes the audience feel relateable. The commercial starts with a voice over saying”hey, you want to get baked?” which makes an audience think twice about what he meant. While the voice over is starting the commercial, there was a match that got light up and creating a fire just like someone would in there commercial kitchen. This continued to a short pause which makes the audiences think about what the voice over was asking. The fire in the beginning of the commercial helps the audience stay

The company I have selected for this advertising campaign is In-N-Out. I will start with a brief history of the company. In-N-Out was founded by Esther and Harry Snyder in 1948. The company was founded in the city of Baldwin Park, California. In-N-Out was California’s first drive- thru hamburger stand. The goal for the Snyder’s was to "Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment." These principles have been really successful they still are the fundamentals of the company till this day. In-N-Out has expanded throughout California, Arizona, and Nevada.

Male Gaze: In the picture we can see a male boy eating a big hamburger with a big smile which demonstrates to young’s male’s audience that they can eat this fat food without risk. This commercial tries to convince male kid’s that they eating these huge hamburgers will not cause any health issues, since this is purpose of this male gaze.

The purpose of this report is to analyze a digital marketing campaign for our product, Doritos. The marketing campaign is called “For the Bold”. The company of Doritos is PepsiCo Inc.(PEP). Based on the data form Savory Snacks Industry Profile: United Kingdom (2014), PEP was the sixth of the top 50 package food with a 47.5% market share in UK savory market. In the end of fiscal year July 2013, the total revenues reported was $864 million, net loss was $163 million and net income was $701 million.(Savory Snacks Industry Profile: United Kingdom, 2014: p11, p25 )