Rhetorical Analysis Of ' Air Bud '

Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser.

Extra Gum: The Story of Sarah & Juan is a commercial about the relationship between two people and their connection between Extra Gum. The company is relating to the audience with ethos, pathos, and logos within the film. The film uses three rhetorical appeals to catch the audience’s attention to the special moments between the gum and important moments with Sarah and Juan. Within the small film, Extra Gum uses Haley Reinhart’s song “Can't Help Falling in Love”. The company uses this song to draw the audience towards the story. Extra wants to pull towards pathos by using the audience’s emotions to connect to a story the audience can relate to. The commercial is appeal couples who are looking for the connection of appreciating the little

The film utilises emotional appeals, or pathos, to convince its audience more so than probably any other technique. Perhaps the

According to Aristotle, ethos means that the persuader convinces someone else of their character or credibility or appeal to ethics; pathos means the persuader convince the audience of an argument by creating an emotional response or appeal to emotions; and logos means that the persuader is persuading an audience by reason or appeal to logic. Ethos can make a person sound fair or unbiased, person could also introduce their expertise or pedigree, and a person could use the correct grammar and syntax when it comes to using the appropriate language. Pathos can make an audience feel sympathy from the persuader or to make them

Ethos is to convince someone of character or credibility of the persuader. It puts author

There are many different ways that writer tries to connect to their audience or try to get their point across. The three major ways a writer does this is through ethos, pathos, and logos. Ethos is any way the writer takes a reference or a quote from an expert with the same point of view as them to help build their own credibility. Pathos is words that can completely change the way the reader feels about certain way about a topic. Logos is anything that is logical and can be proven by statistics.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

The commercial had the power to make people feel emotions such as sadness, preoccupation, stress, and happiness. The first use of pathos occurs when the dog gets lost. Budweiser appealed to the emotional sensibility of their viewers. For example, when the dog had to face the wolf the audience could feel the stressful and fearful situation the poor dog was on. Since the dog had not done anything wrong, the audience viewed the puppy as a victim. Additionally, the commercial sets an emotional appeal through the music that is playing in the background. The song that is played is an acoustic cover of “I would walk 500 miles” by The Proclaimers. When the dog gets lost, the lyrics that are played are “...when I go out, yeah I know I am going to be the man that goes along with you” (0:20-0:30). This definitely goes along with the gloomy mood the commercial is trying to set at that moment because the dog is trying to go home. The story of this dog’s struggles and friendship was more effective than Budweiser just stating that beer can be shared with your friends. Budweiser used pathos to truly support their claim and did not use it as a distraction from the main issue, which is friendship and their

Pathos: emotion/value, a way of convincing an audience of an argument by an emotional response

The most obvious rhetorical device present in the video is pathos. Pathos is an appeal to the sadness or emotions of the audience. The video maintains a somber or morbid tone from start to finish. That along with being filmed in black and white pressures the audience into feeling depressed. Watching the gang destroy the main character’s house really makes the audience fell very sympathetic.

Jobs and protecting the environment, important or not? George Will wrote his essay, “What Price Clean Air?” to convey the message that most of the Navajo Nation run and work at the power plants in Arizona, but as the growing change in protecting the environment, those Native Americans are forced to alter their livelihoods. George Will directs his essay to the American people, to persuade them to help find a change. Using the best equipment and spending billions of dollars on new technology may be affected by the uncertain environmental movement. With ethos, logos, and pathos, George Will effectively uses the rhetorical devices to convey his argument about the social and economic damage brought on by the federal government.

People see movies to get a momentary escape from reality and be engaged in a fictional perfect world or other genres that may snatch their emotions. The emotions seen in the audience are created by using ethos, logos, and pathos throughout the movie. Ethos is what portrays the credibility throughout the film such as using famous actors or placing historically accurate scenes in the film. Logos is represented by the logical scenes throughout the film such as the fame of the film including its rating and awards or the historically accurate scenes representing the time the film was set in. Finally, pathos is what grabs the emotions of the audience from the dramatic scenes throughout the movie. In the movie Forrest Gump, Robert Zemeckis portrays ethos, logos, and pathos several times throughout the film to pull the audience in and leave them as if they were living in the film.

ii. Topic Sentence – Pathos is referred to as the literature’s emotional appeal to the audience’s senses or imagination.

Ethos: Appeal based on the reputation and character of the speaker. The source's credibility, the

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over