preview

Rhetorical Analysis Of Extra Gum

Decent Essays

Extra Gum: The Story of Sarah & Juan is a commercial about the relationship between two people and their connection between Extra Gum. The company is relating to the audience with ethos, pathos, and logos within the film. The film uses three rhetorical appeals to catch the audience’s attention to the special moments between the gum and important moments with Sarah and Juan. Within the small film, Extra Gum uses Haley Reinhart’s song “Can't Help Falling in Love”. The company uses this song to draw the audience towards the story. Extra wants to pull towards pathos by using the audience’s emotions to connect to a story the audience can relate to. The commercial is appeal couples who are looking for the connection of appreciating the little …show more content…

Pathos is strongly shown within this film. From beginning to end the commercial uses pathos to persuade the audience towards the film. As Sarah and Juan first lock eyes on each other, they smile. When they first interact with each other Juan helps Sarah pick up her books. She repays him with a piece of gum to thank him. They go onto many “firsts”: first date, first prom, first kiss and many more. At the end of all the “firsts” Juan draws those moments onto a single piece of gum wrapper. The company wants the audience to connect to the film by making the audience relate to a special moment Wrigley Jr. Company uses Haley Reinhart’s song, “Can't Help Falling in Love” to have an emotional tie with the story. The song builds onto the company’s ethos within the film by connecting the song to the story. The company uses a love story and Extra Gum to create memorable moments that appeal to the audience. The company wants the audience to make important memories with Extra Gum. The song alone appeals to the audience connection to the story. It persuades the audience to buy the gum and create memories with them. In the film, Juan draws important milestones with his and Sarah’s relationship. At the end of an argument between Sarah and Juan, Sarah gives Juan a piece of gum to apologize. When Sarah goes off to college in another state, Juan gives Sarah a piece of gum. They communicate long distance and continue their relationship from across the country. One

Get Access