Extra Gum: The Story of Sarah & Juan is a commercial about the relationship between two people and their connection between Extra Gum. The company is relating to the audience with ethos, pathos, and logos within the film. The film uses three rhetorical appeals to catch the audience’s attention to the special moments between the gum and important moments with Sarah and Juan. Within the small film, Extra Gum uses Haley Reinhart’s song “Can't Help Falling in Love”. The company uses this song to draw the audience towards the story. Extra wants to pull towards pathos by using the audience’s emotions to connect to a story the audience can relate to. The commercial is appeal couples who are looking for the connection of appreciating the little …show more content…
Pathos is strongly shown within this film. From beginning to end the commercial uses pathos to persuade the audience towards the film. As Sarah and Juan first lock eyes on each other, they smile. When they first interact with each other Juan helps Sarah pick up her books. She repays him with a piece of gum to thank him. They go onto many “firsts”: first date, first prom, first kiss and many more. At the end of all the “firsts” Juan draws those moments onto a single piece of gum wrapper. The company wants the audience to connect to the film by making the audience relate to a special moment Wrigley Jr. Company uses Haley Reinhart’s song, “Can't Help Falling in Love” to have an emotional tie with the story. The song builds onto the company’s ethos within the film by connecting the song to the story. The company uses a love story and Extra Gum to create memorable moments that appeal to the audience. The company wants the audience to make important memories with Extra Gum. The song alone appeals to the audience connection to the story. It persuades the audience to buy the gum and create memories with them. In the film, Juan draws important milestones with his and Sarah’s relationship. At the end of an argument between Sarah and Juan, Sarah gives Juan a piece of gum to apologize. When Sarah goes off to college in another state, Juan gives Sarah a piece of gum. They communicate long distance and continue their relationship from across the country. One
For instance, the little girl never had to change the batteries once in the teddy bear she received from her dad, they were perceived to be long lasting. Also, the girl always trusted her dad that he did love her and even if she was upset and didn’t understand why her dad was gone for a long time, she brought the teddy bear everywhere, until finally, he came home. This parallelism was a big literary element in the commercial because it helped the audience clearly see the connection between the story and the
Pathos, logos, and ethos are used throughout In Defense of Food to strength arguments on eating more healthy. Pollan contributes to his arguments by showing Americans what the Western diet has done to their health. These three devices help to provide support to enhance his arguments on finding a more healthy diet.
The Coca-Cola commercial, “Falling,” illustrates a rhetoric marketing image between two shy teenagers at an amusement park. The shy teenage boy exchanges a timid smile to the girl after getting a Coke from the Coca-Cola vending machine. The boy looks for confidence in his Coke and sits on the same bench as the girl, who is also drinking a Coke. Once the boy sits down, the music changes to the chorus “I was falling for you” and the couple is pictured on a roller coaster, swinging, eating popcorn, drinking Coke with
Michael Pollan's In Defense of Food: An Eater's Manifesto is an eye-opening analysis of the American food industry and the fear driven relationship many of us have with food. He talks in depth about all the little scientific studies, misconceptions and confusions that have gathered over the past fifty years. In the end provide us with a piece of advice that should be obvious but somehow is not, "Eat food. Not too much. Mostly plants." He follows the history of nutritionism and the industrialization of food, in hopes to answer one question….. how and when "mom" ceded control of our food choices to nutritionists, food marketers and the government.
This postcard builds suspense in the reader’s mind. Alex saying that this adventure could kill him makes the reader interested in finding out more. “If this adventure proves fatal and you don’t ever hear from me again I want you to know you’re a great man.” (Krakauer 3).
The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.
The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them
Dealing with death and the emotions that come along with it is common to humans. This is especially true when it involves a parent or grandparent. In the commercial, the woman is having to deal with her ill father who is bedridden. This is an event most will have to go through once in their lives and letting go can be difficult. However, there is one thing that can help soothe the process of death and that is the existence of deep love for the person. Despite the commercial presenting this sensitive topic, the advertisement effectively reminds the audience the importance of everlasting love because of the use of pathos and ethos.
Many people wish they can drop everything important to them and isolate themselves from society; very few people will even attempt this, but Chris McCandless breaks societal norms to accomplish this goal. In Into the Wild, John Krakauer tells the story of this young man’s life to inspire the audience to chase their dreams through the use of logos, involved sentence, and anecdotes.
I chose the NutriGrain commercial. In this advertisement, a business woman is presented two options to eat. She can either choose a NutriGrain bar, or a doughnut. The screen then splits vertically in two to compare how her day progressed based on what she decided to eat at the beginning at the commercial. On the left side of the screen, the woman chooses to eat the doughnut. On the right, she eats the NutriGrain bar. As the woman’s day progresses, the split screen serves to show the woman who ate the NutriGrain bar makes healthier choices than the version of her who ate the doughnut. As the commercial continues, a woman is voicing over the commercial, saying “one good decision, can lead to another”. At the end of the commercial, the viewer is reminded of the ingredients in the bar that make it healthy and that eating a NutriGrain bar can “make you feel better all day”.
In the short play A Raisin in the sun conflict’s both internal and external occure for in three of the main characters regarding their dreams. When the opportunity came for them to accomplish their dreams through using the insurance money they’ve come across from the loss of a family member, one of the main characters, Walter, wishes to be successful in life; but he needs the insurance money to do so. He wants to use the insurance money to open up a liquor store because he believes this would change his life. A exceptional quote that shows his determination to be successful in life is when he speaks to Ruth “You tired, ain’t you? Tired of everything. Me, the boy. The way we live-this beat up hole-everything”(
The saddening feeling at the end of the commercial where the narrator is in his bathroom, is an indirect way of appealing to pathos in this commercial. As an audience, you feel sorry for him, missing his chance with “Susan Glenn”. Therefore, of course you don’t want the same thing to happen to you and miss the girl of your dream because you don’t smell good, from not
Pathos is the emotions triggered in yourself or other people. Feelings are infectious and the commercial business knows this. The purpose of this Extra Gum commercial was to persuade the audience to buy their product. The song in the commercial "Can't Help Falling In Love" sets the feel of the commercial and draws the crowds consideration towards the item.This commercial tries to convince the audience that the use of the gum can also be for love and compassion and not just for good smelling minty breath. It gives the buyers hope that they may find romance in their life if they buy extra gum.
Extra gum is a gum owned by the well known company, Wrigley. The commercial describes a couple and shows how Juan puts in effort into his relationship by incorporating gum wrappers. This love story relates to extra gum in the longevity of the flavor and the commercial makes a point that by chewing Extra gum the consumers are getting extra flavor that last longer. Extra Gum intentionally made this commercial using pathos in order to evoke your emotions and bring across the message that effort is the only way to achieve what one
Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over