A Rhetorical Analysis Of A Commercial Essay

                 The advertisement utilizes Ethos, mostly because the commercial emphasizes the characteristic spirit of a culture of a Father protecting his daughter and doing what he feels is right and within his power to do. He utilizes technology to accomplish his goal. There is some utilization of Pathos, because some may pity the young man who is courting Kevin Hart’s daughter or feel sadness for the young girl because her date was ruined but the smile on Kevin Hart’s face at the end of the commercial is the

In Mrs. Smith’s English class we are making commercials that have to do with ethos, pathos, and logos and we have to make a commercial. We had to find a person that we can make seem like everyone else but at the same time be the person they are themselves. For my commercial I did a video of a guy named Bill Pidgeon and how he was running for president. I had to make things up so everyone would like him and not just one group of people. Doing this project was actually more fun than I thought, but what can really get you is if you work with a partner. You better make sure that both of you do a lot of work on it and don’t just goof off, like Mrs Smith says before you start. In this unit it’s all about how politicians use the words that

There are many factors that contribute to the overall influence that an advertisement can have on an audience. In May 2005, Carl’s Jr. debuted the controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger. This ad’s effectiveness relies on trendy, sexualized imagery, and specific language choicest appeal to the young teenage to college age male.

The commercial ends with a plea to the public to help stop domestic violence and sexual assault and that it’s up to us to listen. It also highlights how most people feel it as almost of a taboo to talk about abuse and people as a whole should speak up and talk openly about it more. The commercial assesses that showing support and educating people more about assault is the best the public can do, and that it is possible to get help no matter the situation; for example the woman had her abuser in the same room but was still able to obtain the help she needed to escape the toxic

Don’t you think that some commercials on the television just get to you? Even though the product is not really a necessity but you still think that you can’t stay without the product. The creators of those commercial knowingly create a situation using specific characters such as famous people who you follow or someone who you want to be like to convince you that they know you and they completely understand what your need is. The same way the commercial “Unsung Hero” by the Thai Life Insurance uses different characters to represent different age groups just to reach out to as many as people they can. The commercial uses rhetorical appeals and many other elements of language to show the audience that they care about the audience more than what the audience has to offer.

target audience want to cry tears of happiness. When looking at super bowl commercials, most of the audience look for the funniest, making this commercial stick out and becomes more memorable. Budweiser used an emotional sway to sell the beer. They used conveyed that life is better when you have friends to have your back. They take you on an emotional journey that has the audience unable to stop watching until the end to see what happens to the little puppy. The commercial starts with a feeling of warmth and happiness of the adorable little puppy. The audience then gets the feelings of sadness and worry as the puppy gets lost and runs into trouble. There is a glimmer of hope as the puppy is about to make it home only to have that dashed as he is confronted by the big bad wolf. The viewers then feel a sense of happiness again as the Clydesdales, symbol for the beer, come in and save the

As the commercial begins, the moments tied with the music and the piano playing in the background gives it a powerful and emotional message. As the commander steps out of the vehicle carrying the brief case handing it to the president of Arab, the helicopter roaming above the field and the soldiers looking despaired, while the kids look as if they are running to safety, farmers looking above of what might happen or what is going to happen, the war tank driving around a post war abandoned building, the man hiding inside the building, and the soldiers in China uniformly standing still while the trucks pass by what seems to be carrying missiles. All these events gives you (the audience) the emotional feeling like war is about to happen. The music intensifies as what seems it’s about to start. The feelings are those of fear, patriotism, loyalty, political issues, and then everything changes when you see that the events you thought in your mind was the opposite. It sort of becomes of a sign of relief. The environment becomes rejoiceful, harmonious, and love. At the end of the commercial you realize that it’s about a strong body odor spray. Pathos with these events and the ending is persuading the man audience and that instead of war make

Particularly in this commercial, a husband hopes of winning the lottery, having the american dream at his fingertips. As well as a young boy, riding around town on his bike, mindlessly making comments. In addition to a little girl named Grace, plays dolls, one whom she calls elizabeth. The scenarios of all the different types of people seem like an average lifestyle. Emphasizing the innocence of the scenarios compared to the unknown catastrophic the family will encounter. Reflecting back at our families, we as well have children,a wife, husband, to share our lives with, to love. As I picture my mom in the car also hoping to win the lottery one day, to pay off debts and buy a car for her teenaged daughter. She wants to prosper just like anyone else would in life, but to help her children. I am very thankful for my mom and my dad as the people in this commercial I would have never thought that when they walked out that door it would be the last time I saw

The commercial conclude by zooming out of the woman's face, and now showing a young man beside her as well as a break in silence. This is meant show a translation from the woman's mind to reality. The audience now sees the women is not alone, giving a sense hope to the audience. The narrator changes to show a voice of reason, and to get the message cross.

The commercial begins with a shot of two young girls with purple clothes on and a purple and pink environment. This is followed by upbeat high pitched music and the girl stating ‘Wearing styles’. All of these characteristics would attract immediate attention from a female, ensuring the viewer listens to the following statements that are intended to be repetitive, with the goal to ensure the viewer remembers it, ‘We’re into 'Barbie'’. The previous methods are used to influence the viewer into purchasing the 'Barbie' dolls by portraying 'Barbie' as a person that is the main character of every young girl's dream, partying, popular, dresses well and a ‘handsome’ and ‘strong’ boyfriend with no imperfections. The sexism is made even more distinct when ‘Barbie's’ voice says ‘better make him a sandwich’, referring to Ken. This gives a false expectation of how they should live their life, striving to be someone that they are not, expecting themselves to match the perfection that 'Barbie' dolls are portrayed as. This will result in pressure on growing up to be as perfect as 'Barbie', and disappointment when the girls fail to achieve the impossible. To relate to the female viewer, the narrator's voice is a soothing female voice, as if it is a motherly voice directing the young viewer to purchase the product. The overall message is to illustrate that 'Barbie' dolls are perfect, the dream of any young girl and an opportunity to live a life that everyone would

Imagine a commercial that pulls at the emotions, that encourages the inner-child to make a difference, and that encourages a type of change for the better of humanity. Now, imagine shots of sad, decrepit animals of all kinds looking miserable on operating tables, in backyards, in arms, and in cages. In addition, picture statistics of abuse, euthanasia, and adoption rates flashing on the screen. To add to the evolving turmoil that is sure to wreak havoc in the viewer’s mind, there is even a depressing yet hopeful song resonating in the background. It is an overused song, “In the Arms of an Angel,” and its accompanied commercial is overrated. However, its focus is finite and real yet society shrugs it off as if it were yesterday’s news. Then again, an overused advertisement can be easily ignored and this is especially the case when it is

The goes through the story of Tracy and her down spiral of life for meth, showing her stealing money from the register that eventually cost her the job, committing a crime by breaking into a house, losing respect for herself by selling her body, showing how it may not just effect just our life by showing us the baby that was born 2 months premature. The ad cuts to her friend that has been tell Tracy’s tragic tale, who shows that she didn’t say anything when Tracy told her that she was going to try meth, as the ad draws to a close she then lets out a small chuckle as if to realize how simple just saying something could have made a difference. This ad also use pathos, this ad use it to install a sense of sympathy for Tracy, as we watched her life spiral out of control, her premature baby, knowing that it’s going to grow up to have complication based on its mother poor life choices, and the friend telling the story, know that she had to watch someone close to her life get worst and worst knowing that a few words could have stopped it before it even started. The ads also makes us fear for our closest friends turning to meth and following in Tracy’s

The main purpose of a company’s advertisements is always, directly or indirectly, to make more money. However, advertisers use different tactics in order to do this. This usually includes selling an idea to potential consumers about the company or product. One method that advertisers use to persuade viewers in an ad is by promoting ideas of humanism. Humanism is the body of moral values that humans possess. This includes family values, which is what is used in MetLife’s “Dream for My Child” advertisment. MetLife tries to sell a humanistic idea about their product in their advertisement. The advertisement specifically targets parents. In this ad, a father and his young daughter are walking to school when the daughter hands her father a note. The daughter’s voice is played reading the note as the father reads it silently. The note contains a list of compliments that the daughter gives to her father. Then it takes a turn the it is stated that the father lies. It is explained that the father does not lie in a bad way, but only in ways that benefit his daughter. Clips of the father struggling financially and physically are played. However, the daughter understands that her father does these things because of his love for her. MetLife acknowledges that the future of a child is worth sacrificing for. The creators of the MetLife “Dream for My Child” advertisement create an emotional appeal called pathos using visuals, tone, and diction to get the audience to believe

Next, The commercial uses pathos through the hard work and determination that is shown by the women in the commercial.

Having said this, I think that and believe that this advert is emotional. Why because: