“The Story of Sarah and Juan” Analyzed It’s the little things that matter. At least that’s what Wrigley gum company wants us to believe. A commercial first launched on Valentine’s day, the sappy, yet charming, Extra Gum commercial “The Story of Sarah and Juan” is a commercial like no other. The commercial begins as a flashback to a high school relationship. From the first day the couple meets, the commercial met the needs of the audience rhetorically by using the three major components of rhetoric--ethos, pathos, and logos. “The Story of Sarah and Juan” effectively gets an emotional reaction out of its audience by using these rhetorical elements to link Extra Gum to a memorable connection. Not just any …show more content…
Later on they end up at their senior prom, indicating that they have made it all the way through high school together. They show Sarah giving Juan a hug and then another piece of gum, as if it’s the main source to them becoming intimate. The symbolism continues as they happily grow older and move in together. It simply goes to show that the reason behind the gum wrappers is exposed later on in the story when Juan finally proposes to Sarah. Pathos plays a large role in this commercial, as it manipulates the audience’s emotions. Both a juxtaposition and pathos is shown to the audience when the couple begins to fight about bills. Then, Sarah looks at Juan and gives him some Extra Gum. Since the gum brings back good memories, Juan hugs Sarah and everything is okay again. This is appealing to pathos because the rhetor evokes emotions such as sadness and sympathy; the audience is feeling sympathetic due to this conflict in the story. When everything got better again, the audience remembers that every time the gum was exchanged, it had a positive effect for Sarah and Juan. This element works to achieve the rhetor’s purpose by evoking sadness in the audience, and then making the Extra gum by association the “savior” in each situation they encounter. Through their long distance relationship, and their married couple fights, the Extra gum had always been a symbol of their connection. This ties back into how the rhetor wants you to think that “It’s the
"A message to Garcia." This expression has had exceptional significance for different a large number of individuals everywhere throughout the world. It has turned out to be synonymous with certain honorable characteristics of character.
When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.
Pathos is strongly shown within this film. From beginning to end the commercial uses pathos to persuade the audience towards the film. As Sarah and Juan first lock eyes on each other, they smile. When they first interact with each other Juan helps Sarah pick up her books. She repays him with a piece of gum to thank him. They go onto many “firsts”: first date, first prom, first kiss and many more. At the end of all the “firsts” Juan draws those moments onto a single piece of gum wrapper.
These lines are used to show how grateful she is to be with her mate, and eat with specific, silver candles:
The audience feels emotional triggers when viewing the commercial due to the continuous use of humor, compassion, and amusement. The initial way they pull at your emotions is through tenderness and innocence. The commercial uses a curious little girl with an adorable voice and her concern for her father's well-being, causing a heart-warming sensation within the audience. Also, the commercial consist of a humorous story of the oblivious little girl pouring the cereal on her dad’s chest while he was sleeping because she was told Cheerios are good for the heart. In turn, audience feels light-hearted, relaxed, and amused because of the cute little girl’s compassion for her father. Furthermore, the commercial uses a bright yellow for the color of the cereal box intended to generate happiness, joy, warmth, and affection. Overall, the emotional appeal within the commercial adds the most allure.
Sometimes the simplest acts can show the most love. In the Extra Gum Commercial: The Story of Juan and Sara, the high school sweethearts share a piece of gum with one another during some of the most important events in their lives. The Extra Gum commercial uses the song “Can’t Help Falling in Love” to add pathos due to the loving lyrics of the song that also tell the story. The varying scenes used enable the audience to relate to the story and add a deeper purpose to the meaning of the commercial. Gum is a the main component of the advertisement and throughout it is used as a symbol of love while the wrappers represent foreshadowing.
The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.
For over two decades, Joaquin “El Chapo” Guzman Loera has presided over one of the largest drug cartels in Mexico, the Sinaloa cartel. In the article “El Chapo Speaks.” Penn effectively convinces his audience that “El Chapo’s” capture won’t stop the war on drugs by the use of rhetorical explanation, labeling, and rhetorical definition. The author uses the use of rhetorical explanation by stating many statistics during El Chapo’s reign, and how Guzman really is. Penn also uses labeling by using highly connotative words to describe the people, and last he describes how he feels by using rhetorical definition.
While reading La Cucaracha by Lalo Alcaraz, I thought it was interesting and funny since the political cartoons would show the stereotypes of Mexican-Americans. Lalo Alcaraz made this political cartoon in order to get his point across while also making it humorous. One cartoon that stood out to me was the one called “English Only”. In this cartoon this guy wants to make the country a English only language without having any diversity as well. What makes it funny is the guy is trying to get people to sign his petition of making English the official language, he himself is talking in Spanish. He uses words such as “Wait amigos and That guy is loco en la cabeza!” which is ironic because he is speaking in Spanish. I thought it was also funny because
Symbolism was introduced to the story when the bag boy was packing her groceries and dropped her jar of mayonnaise, fusing a little bit of mystery as to what will happen next, putting the readers onto the edge of their seats. As Rylant has stated, “ ...he could respond only by busting her jar of mayonnaise on the floor, shards of glass, and oozing cream decorating the area around his feet.” (Rylant), presenting how a problem can arise because the girl can either get mad and lose her temper, or fall in love with him leading to greater mysteries-which everyone loves, as to what will happen, will they get together? Will there be a happy ever after?- keeping the reader interested. Rylant also used indirect characterization when describing how the girl loved grocery shopping, but would not tell her parents she did it for fun, rather than just helping out, presenting mistrust in the story which is very relatable to teens. While introducing the girl, Rylant states, “ She had an intuition which told her that her parents were not safe for sharing such strong, important facts about herself.” (Rylant), showing how the girl has a dishonest and closed off relationship with her parents, and does not trust them because she knows that they don’t know what she’s is going through so they can’t
American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.
symbolizes Candy because they are both getting old and not useful. Candy continues to argue,
Today, reality television is riddled with rich women who complain about their lives and rich men whose egos are larger than life. Fortunately, there is one show that pushes people to their physical and mental limits all while being thoroughly entertaining; that show is Survivor. In Survivor, people from all walks of life are placed in tribes and thrown into a tropical environment where they must work to meet their basic needs, win challenges and avoid getting voted out. A major part of Survivor is the social game. If one tribe will loses the immunity challenge, they will go to tribal council where the tribe votes one player out.
When many people think of ice cream the thought of warm summer days, innocence, and even comfort come to mind. But in the viral video ad of Little Baby’s Ice Cream, “This is a Special Time” surely does not make one think of these things. This odd and strange ice cream commercial caught my eye and many others, ranging from ice cream lovers of all ages to Internet junkies leaving us with creepy feelings and nightmares. The reasoning behind the eeriness and nightmares all come from the rhetorical appeal of pathos, which is a quality that evokes emotions (Dictionary.com). When analyzing Little Baby’s Ice Cream commercial, “This is a Special Time,” it shows the usage of pathos through the combination of the imagery,
she is giving him a present for Valentine's Day - to offer a gift to