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Richmond Engineering

Decent Essays

| Assignment 3- Richmond Engineering in China | |

Executive Summary Richmond Engineering has been attempting to enter the Chinese market since 1984 without much success however in 1991 they were sought out to be part of a joint venture with the Chinese. Two years later Richmond Engineering’s vice-president and treasurer, Smilla Finn, has been summoned to China, for final negotiations, in an isolated town outside of Beijing and the grueling hours of negotiations were not going well nor seemed to be on a level playing field for Finn. Finn has the ultimate decision of deciding whether to accept a contract that has been deviated from the original agreements or confront the deviations and risk the possibility of losing the Chinese …show more content…

Richmond Engineering will need to view this joint venture as a long-term profit potential for minimal input and the potential that the joint venture could be bought out by one of the partners after it gains expertise within the local market.
Future Expansion

The training component of the contract requires Richmond Engineering to train individuals who may not be very motivated as they may feel as though it is beneath them. In China individuals tend to be well educated and hard working however most of them lack advanced professional training and will require a more intensive on-the-job training that is tailored to local practices. Any employees from Richmond Engineering working in China during the training period should be well versed in the Chinese culture to warrant a successful response to necessary training.
The risk of losing this joint venture is a major concern as Richmond Engineering has been working on entering the Chinese market since 1984 and if this deal is tarnished it is hard to say how long it could take for a third chance to come along. Cultural elements are a key element that influences international business negotiations, in China it is important that both parties refrain from embarrassing one another and to meet any differences halfway to ensure a successful negotiation. If Finn can enhance the current relationship to build trust

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