Rim Case Essay

- The smartphone industry is very capital intensive due to high research and development (R&D) costs and expensive manufacturing facilities. This raises the barrier of entry and makes it difficult for small companies to enter. Many of the firms that compete in this industry have existing long-term contractual relationships with mobile carriers and benefit from their significant brand equity. These companies also have a great deal of knowledge and experience through economies of learning, which gives them a major cost advantage over smaller entrants. New entrants will have difficulty getting carriers to adopt their phones because many carriers are already in profitable deals with the large mobile phone manufacturers.

But however, as the development of technology, the business will be able to support different smartphone one day. The development of technology satisfy people’s desired and it can attract more consumers for the business. Nowadays, people prefer to replace cash and cards with the smartphone which is smarter and more

Due to advances in technology, smartphone availability and use is far more widespread than in the past. According to a study done by Ericsson[1], Singapore

The telecommunication industry that AT&T essentially created has undergone radical advancements, particularly within the last decade. According to the IBM Institute for Business Value, approximately 15% of the world’s population had access to a telephone in 1999 but by 2009, 70% of the world’s population had mobile phone subscriptions (Nelson & van den Dam, 2010). Given the extraordinary explosion of mobile computing and wireless communications, continued advancements within the global telecommunication industry are certain. A number of trends drive this evolution including the advancement of devices and network access technology, changes

Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone.

Smartphones are a mobile technology that utilizes an advanced operating system in portable devices. Currently, the advanced operating systems employed on smartphones are IOS and Android. IOS was developed by Apple and is exclusive to its mobile devices only. However, Android is an open source operating system that is utilized by various smartphones on the market. Nevertheless, current smartphones employing either operating system encompasses the capabilities of a cell phone, camera, computer, mp3 player, external hard drive, GPS, and internet connection. This collection of technology on one device makes it very advantageous for businesses and convenient for individuals. According to Smith (2015), this is supported by the fact that 64% of American adults have a smartphone for various tasks.

In essence, technology has increased in growth rapidly, to the point where computers aren’t just dominating households but also within our pockets. For 2016, the number of smartphone users is forecast to reach 2.1 billion. [1]

The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use

In today’s society cellular devices are not only popular in the United States, but in many other countries worldwide. Not only do cell phones contribute to one’s personal life, but business use as well. Most people have hectic lives, and using a device to help schedule appointments, send out mass text messages, or even remind you to call back your boss, is unimaginably convenient. Cell phones within the past five years have reached mile stones compared to the phones used back when cell phones were first invented. Even though there is still a diverse range for cell phones on the market, the two most popular brands seem to create an argument on choosing the right phone, Apple and Android. Each with impressively fast processors, and new

Before 2007 electronic devices served customers to interact with the world, was primarily laptops, desktops for emails, web browsing, chat and e-commerce. Starting around early 2008, there was gradual shift towards tablets and smartphones. Critical question to probe and understand is what elements of the environment drove this structural shift. From a technology perspective tablets and smartphones use low powered CPU’s and RAM compare to their laptops and desktops brethren. They use both Wi-Fi and Cellular antenna to connect to World Wide Web. Cellular service provider’s data speed, which is the primary source for smart phone speed seen considerable improvement from 2G to 3G and further to 4G3.

In the United State, Apple and Google are the top competitors in the market. The Windows phone is likewise an option; while not currently the most popular, could overcome their competitors in the future. When mobile phones first came into the market BlackBerry was widely used, but was limited

The global market of smart phone is increasing according to the need of the consumer

iPhone is the most crucial element and a game changing innovation in the recent mobile phone industry. It has been seven years since the very first iPhone was sold on June, 2007 and within two months 1 million iPhone was sold. According to the report of Statista, in this fiscal

India is the second largest mobile handset market in the world after China and is poised to become a much larger market. The steady rise in the income levels of India’s growing middle class means that more people can afford mobile service.  In addition, more and more people are opting for higher end devices such as Smartphone especially as a younger generation increasingly relies on mobile phones for Internet access and data usage. This demand will likely lead to a surge in Smartphone sales in India. The Smartphone market is also fueled by the recent launch of 3G services, which is expected to

1. The Smartphone industry is a well established market and the threats of a new entrant is low, as technology needed to rival the devices already available is quite advance if they want to differentiate from them