Rim Case Essay

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Research in Motion: Managing Explosive Growth January 20, 2013 Words Count: 4,590 Table of Contents Executive Summary 3 Identification 4 Analysis and evaluation 4 External Analysis 4 Competitive environment 4 PESTE analysis 5 Industry Key Success Factors 6 Five Forces Analysis 7 Implications 8 Internal Analysis 8 Financial Analysis 8 SWOT Analysis 9 Corporate and Functional strategies 10 Discussion of alternatives and key decision criteria 11 Recommendations 14 Action Plan 15 Contingency Plan 15 Appendices 16 Appendix A 16 Appendix B 16 Appendix C 17 Appendix D 17 Executive Summary Over the past couple of years, Research in Motion (RIM) experienced explosive growth in both its own…show more content…
Worldwide demand for Smartphones was robust as a result of the availability of high-speed wireless networks, mobile access to corporate intranets, and the broad acceptance of e-mail and text messaging for both business and personal communications. The Smartphone industry was projected to grow from 10 percent of the global mobile market to 30 percent over five years. The growth is clear when considering in 2007 that the US enjoyed a 100% increase in user numbers with a 53% increase worldwide. Sales of units are predicted to be 500 million for 2008 and 2009 globally. The number of wireless subscriber connections worldwide reached 3 billion at the end of 2007. China led with the most subscribers followed by US. The emerging mobile market in Asia Pacific is very attractive with a lower penetration and higher growth rate compared to mature markets such as North America. Western Europe's mobile market was highly nationalistic with most users preferring home-grown mobile companies. Innovation and R&D spending are signals of rivals’ competitive position. The key competitors in the Smartphone industry as of 2007 were RIM, Palm, Sony Ericsson, Nokia, Motorola, and Apple. Each company holds a patent on its own operating system (OS) or a system based on Microsoft’s Window Mobile OS. Safe and secure voice and data transmission is critical to building a good reputation among consumers. The appearance, design and
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